Helping Brands Find the Magic
As a coach, international speaker and thought partner Bill’s mission is to add value to the world – one brand at a time. Bill guides individuals and companies alike in Building Fearless Brands®. This is the process of discovering, embracing and delivering their greatest value – which allows them to realize greater profit.
Bill’s Seven C’s of Branding® are the foundation of his work. They are the result of his personal journey from corporate marketing executive at Anheuser-Busch to principal at Branding for Results. He is a certified Go-Giver coach and integrates the premise of achieving success through consistently giving value.
His greatest satisfaction comes from helping brands find the magic that happens when competency, passion and relevance collide.
During his 25 year career at Anheuser-Busch he held positions in sales, brand management and branded merchandise. His experience includes numerous branding and marketing initiatives, major brand introductions and significant brand repositioning. He directed the development of highly successful advertising and marketing campaigns directed at the trade, distributors and consumers.
Bill is a sports enthusiast – especially for his beloved LSU Tigers. He is a dedicated father and recently was blessed with identical twin granddaughters who will definitely be spoiled by their ‘Pawpaw’.
Connect with Bill Ellis