Blog Archives

Laugh, Think and Cry Every Day — Jim Valvano

Jim 'Jimmy V' Valvano

Rocco and Angelina lived in Queens, New York where they raised their three sons, Nick, Jim and Bob. They were a loving Italian family, never hesitant to hug and kiss each other – the words “I love you” flowing freely.


Friday's Fearless Brand Personal Branding

Are You Willing to Gamble on Yourself?

Liv Boeree

Known as the Garden of England, Kent is a county known for its gentle hills and sea lined borders. It touches Greater London to the North as it is located in the South East of England. It is famous for


Friday's Fearless Brand Personal Branding

Have You Earned the Sweet Results of Branding?

Hershey's

It was 1871 when 14 year old Milton accidentally dropped his hat into a machine at the print shop where he apprenticed. He was fired. With his mother’s guidance, he was hired as an apprentice for a Lancaster County, Pennsylvania confectioner


Company Branding Friday's Fearless Brand

The Food Babe Gives New Meaning to Food Fight!

Vani Hari - The Food Babe

Her parents immigrated to the United States from Punjab, India – settling in North Carolina. Vani was born in Charlotte on March 22, 1979. Her childhood was as normal as every other kid growing up in America in the 1980’s. That


Friday's Fearless Brand Personal Branding

It’s a Myth That Nice Guys Finish Last

Tom Hanks

Tom was born in Concord, California on July 9, 1956. His parents were Amos and Janet – he a cook and restaurant manager, she a hospital worker. They divorced when Tom was five, one of those experiences that can affect


Friday's Fearless Brand Personal Branding

Shattering Norms, Hard Work and Determination Yield Powerful Results

Diane Hendricks

Diane Smith was born into a Wisconsin dairy farming family in 1947. She was one of nine children – all girls. When she was nine the family moved to a several hundred acre farm in Osseo, Wisconsin. Mary wanted to spend


Friday's Fearless Brand Personal Branding

This “Bad Boy for Life” Proves There IS a Way Out

Sean Diddy Combs

Melvin and Janice welcomed their son into the world on November 4, 1969. Living in Harlem, Janice was a model and a teacher’s assistant. Melvin worked the streets, reputedly an associate of a known drug dealer, Frank Lucas. What isn’t


Friday's Fearless Brand Personal Branding

The Wizardry of John Wooden – Coach, Teacher, Leader

John Wooden

John was born in Hall, Indiana on October 14, 1910 – the second son of Joshua and Roxie Wooden. When he was 8, the family moved to a small farm near Centerton, Ind., a town which boasted a population of


Friday's Fearless Brand Personal Branding

The Holy Grail of Sport – Lord Stanley’s Cup

the Stanley Cup

Lord Stanley's Cup

In 1893, the innaugural Dominion Hockey Challenge Cup was awarded to Montreal HC (Hockey Club) as Canada’s top ranking amateur ice hockey team. The award was concepted, created and awarded by the Governor General of Canada. He first encountered the


Company Branding Friday's Fearless Brand

The Name is Box – Jack Box

Jack in the Box

Imagine starting a successful business only to be fired by your board of directors when they become disenchanted with the company performance. Now think of the irony of being brought back by the same board of directors, fifteen years later, when


Company Branding Friday's Fearless Brand

Emotional Connections Are the Soul of the Shark Tank Brand

Shark Tank

ABC's Shark Tank

From the beginning of time there have been animals and creatures that have caused mankind to take pause. This isn’t so much a phenomenon as it is survival at its most basic level. Mastodons, tyrannosaurus rex, pterodactyl were just a


Company Branding Friday's Fearless Brand

Stop Playing Branding PLINKO! 5 Basics of Personal Brand Management

You’re familiar with the game of PLINKO – perhaps the most iconic game on the most iconic television game show – The Price is Right? The concept is simple. Contestants play pricing games to win up to five discs. They then climb


Branding Personal Branding

The Amazing Story of Hamdi Ulukaya – Successfully Impacting the World With Greek Yogurt

Hamdi Ulukaya

The actual day he was born is unknown – much like Jack Daniel before him. They were both born into farming families – but that is where the similarities stop, at least in their early lives. For one thing, Daniel was born in


Friday's Fearless Brand Personal Branding

Want to Know That You’re Right? Prove Yourself Wrong!

Right or Wrong

I attended a small private high school in Metairie, Louisiana. Our assistant principal and Spanish teacher was Elliot Ross Buckley. He was a terrific teacher and a man that I admired greatly. He went on to be General Counsel for


General Personal Branding

Branding Royalty – How Queen Elizabeth Stands the Test of Time

Queen Elizabeth II

Little girls love to fantasize about becoming a princess, living a special life filled with attention and riches. In reality, very few actually have their dream become a reality. The fact is that most princesses are born into royalty. Such


Friday's Fearless Brand Personal Branding

Two Steps to Creating Powerful Relationships

The most important reason to focus on your brand is to reap the results that an effective brand delivers. Your brand will generate an emotional connection with each person who encounters it – the key is to make that a


General Personal Branding

When It Comes to Branding – You Don’t Know Jack

Jack Daniel's

Jasper was born on a farm in Moore County, Tennessee – one of Calaway and Lucinda Daniel’s 12 children. Exactly when that birth occurred is not known for certain – but the consensus is September, 1850. The hard times his family endured were made


Company Branding Friday's Fearless Brand

Thoughts Become Things – (Some Assembly Required)

Mike Dooley

The decade of the 1960’s was a dynamic time in the U.S. The decade began with President Kennedy announcing his “New Frontier” domestic policy. Kennedy was assassinated and followed by Lyndon Johnson whose vision was to create “The Great Society”.


Friday's Fearless Brand Personal Branding

A Tradition Like No Other – The Masters

The Masters

When a Miami real estate speculator bought the land just outside of Augusta, Georgia from Fruitland Nurseries, his vision was to build a resort which would cater to the wealthy. However, the Great Miami Hurricane of 1926 destroyed much of


Company Branding Friday's Fearless Brand

Work Hard, Be Sexy, Build a Life – Ashton Kutcher

Ashton Kutcher

Twins have a special bond – one that most people cannot understand. Such was the case with fraternal twins Christopher and Michael, born five minutes apart in Cedar Rapids, Iowa on February 7, 1978. Michael, the younger of the two,


Friday's Fearless Brand Personal Branding

For TOMS Success Has Been a Shoo-In

TOMS

Toms Shoes

Blake Mycoskie had earned a partial scholarship to play tennis for Southern Methodist University (SMU) in Dallas, Texas. There, he double majored in Philosophy and Business. After leaving school, he started his first business – EZ Laundry – providing the first on-campus dry cleaning


Friday's Fearless Brand

How Lolo Jones Has Overcome Life’s Hurdles to Achieve Personal Victory

Lolo Jones

Lori was born in Des Moines, Iowa in 1982 – one of five children of an inter-racial couple. Her family was poor, in large measure because her father spent a good deal of time in and out of prison. For all


Friday's Fearless Brand Personal Branding

How KISS Rock and Rolled All Night and Built a Brand All Day

KISS

Stanley Bert Eisen was born in upper Manhattan in 1952. Chaim Witz was born in Haiti, Israel in 1949, moved to Queens, New York at age 8. Each had challenges to face as youngsters. Stanley was born with a birth


Company Branding Friday's Fearless Brand

Arthur Blank Proves That Successful Branding Principles are Universal

Arthur Blank

Max and Mollie had two sons – Michael and Arthur. They lived as a typical family in Queens, New York where Max owned a small pharmaceutical company. The youngest boy, Arthur, attended Stuyvesant High School, which offered accelerated academics to qualifying


Friday's Fearless Brand Personal Branding

How Amara Majeed Found the Courage to be Authentic

Amara Majeed

Her parents had immigrated to Baltimore, Maryland from Sri Lanka. Formerly known as Ceylon, Sri Lanka is an island nation just south of India. Despite a civil war which raged for over 30 years, ending in 2009, the nation is


Friday's Fearless Brand Personal Branding

How Jo Malone Has Smelled the Sweet Scent of Success – Twice

Jo Malone

Joanne was born in 1963 and grew up in a council house in Kent, England. Her father, Peter, was a painter – her mother, Elaine, was a beautician. As a child, school was difficult for her as she was severely dyslexic.


Friday's Fearless Brand Personal Branding

“Start where you are. Use what you have…” – Arthur Ashe

Arthur Ashe

Arthur’s story is one of maximizing great talent, succeeding in the face of obstacles, resolving to actively address unfair obstructions, extending generosity to those in need and accepting the toughest challenge life can give with quiet grace and dignity. He


Friday's Fearless Brand Personal Branding

Building a Brand? Bob Chapman Knows That Everybody Matters

Bob Chapman and Barry-Wehmiller

Craft brewing is considered a modern-day phenomenon, yet in reality, small, independent breweries were the foundation of the beer industry. Nowhere in America was this truer than in St. Louis, Missouri. That’s why, in 1885, Thomas J. Barry and his


Friday's Fearless Brand Personal Branding

Fearless Branding – The Results Are Nothing to Sneeze At

Kleenex® Tissue

Kleenex Tissue

Kimberly, Clark and Company was formed in 1890 with an investment of $30,000 by four young businessmen. The company quickly became the largest paper producer in the Midwest. By 1905, John Kimberly was the sole surviving founder, a circumstance which led to reorganization. In


Company Branding Friday's Fearless Brand

How Mark LeBlanc Built a Brand to Grow Your Business

Mark LeBlanc

Some boys who are born on St. Patrick’s Day – March 17th – are named Pat. In 1961 – in Minneapolis, Minnesota – a boy born on the ‘grand day’ was named Mark. Insignificant to some – bewildering to others,


Friday's Fearless Brand Personal Branding

How You Too Can Reach the “Summitt” of Branding

Pat Summitt

She was born in Clarksville, Tennessee, the fourth of five children. She grew up on the family farm with her three older brothers and younger sister. Farm life taught all of the children hard work, commitment and dedication. When their


Friday's Fearless Brand

Is Your Brand a Survivor?

Survivor

On March 13, 2000, sixteen Americans were taken to Tiga, a tiny Malaysian island in the South China Sea. It was a very eclectic group ranging in age from a 22 year old aspiring actress to a 72 year old


Friday's Fearless Brand

Build a Magical Brand – The Disney Way

The Walt DIsney Company

The Walt Disney Company

Roy was eight years old when his brother Walt was born in Chicago – it was 1901. Four years later the family moved to Marceline, Missouri where their father had purchased a farm. It was there that Walt discovered his


Friday's Fearless Brand

Vision, Risk, Heart and Faith – Frank McKinney’s Keys to Success

Frank McKinney

Most kids graduate from high school within four years – but not very many attend four different schools to do so. Of course, it can take that many schools when you are kicked out of the first three you attend.


Friday's Fearless Brand

Fearless Branding – It’s All About the Results

Branding for Results

Fearless Branding -- Building Fearless Brands

Perhaps you’ve heard the question “What percentage of people who bought a 1/4 inch drill bit last year wanted one?” The answer? Zero. Every one of those buyers wanted a 1/4″ hole. The same can be said about branding. Very


Friday's Fearless Brand

Pope Francis’ Keys to Personal Branding – Be Humble, Be Bold, Be Kind

Pope Francis

The eldest of five children, Jorge Mario Bergoglio was born on December 17, 1936 in Buenos Aires, Argentina. He was born to Italian immigrants who, in 1927, had fled Italy and the rule of Mussolini. The boy’s father, Mario, was an accountant


Friday's Fearless Brand

Look For Possibilities, Work Hard, Earn Your Happy – Michael Strahan

Michael Strahan

He was thirteen and doing all he could to keep up with his brothers and the neighborhood kids. His siblings shouted their encouragement “Keep up Bob! Come on Bob!” That sounds like a brotherly thing to do – until you


Friday's Fearless Brand Personal Branding

Semper Fi – What Your Brand Can Learn From the USMC

USMC - United States Marine Corps

United States Marine Corps

It was November 10, 1775 when the Second Continental Congress established a military force consisting of two battalions. These troops were designated as landing forces – able to fight on land or at sea. Such a force was deemed necessary


Branding

A Brand Uncaged – A Gift to the World

Dr. Maya Angelou

Marguerite Johnson was born in St. Louis, Missouri on April 4, 1928. She was three when her parents’ marriage ended. Her father sent her and her four year old brother, Bailey Jr., to live with their paternal grandmother. Annie Henderson lived


Friday's Fearless Brand

Learn It, Do It, Give It Away – Meet Clay Mathile

Clay Mathile

One can learn a great deal growing up on the family farm. Such was the case of a boy named Clay, the eldest child of Bill and Helen, owners of a forty acre farm in Portage, a small town in northwest Ohio.


Friday's Fearless Brand

How the ROCK Turned Turbulence Into A Rock Solid Brand

Dwayne 'the Rock' Johnson

His was a turbulent childhood – born in Hayward, California, the only son of a Samoan mom and an African-American father. The family moved thirteen times during his youth. His father traveled often to find work – and that work paid


Friday's Fearless Brand

Sara Blakely Put Her Butt on the Line to Build a Brand

Sara Blakely

Born in 1971, she was raised in Clearwater, Florida. Her father would ask her and her brother the same question every night at the dinner table – “What did you fail at today?” One night she answered – “I tried


Friday's Fearless Brand

Rockets, Cars and a Brand – All Fueled by Purpose

Elon Musk

On rare occasions, it becomes apparent very early in a person’s life that they are unique, different – special. Such was the case on June 28, 1971 when a boy was born in Pretoria, South Africa to a South African-born British

Friday's Fearless Brand

From Dreamer to Judge – The Evolution of a Brand

Judge Judy

If there were one word to describe life in the United States after World War II it may be ‘boom’. There was an economic boom, a population boom and a boom in the  television industry. As life returned to normal,


Friday's Fearless Brand

Branding is Like Riding a Roller Coaster – Twists, Turns, Excitement

Chance Rides Inc.

Chance Rides Zipper

C. P. Huntington was the first locomotive purchased by the Southern Pacific Railroad – it featured the number 1 and was named after the company’s third president. It was also one of the engines that led Harold Chance’s passion for trains. This


Friday's Fearless Brand

It Takes Years to Be an Overnight Success

Garth Brooks

It was the second marriage for both of his parents While he was the second son born to the couple (February 7th, 1962). he was the youngest of six children. His mother had three children from her first marriage, his father had one.


Friday's Fearless Brand

Building a Brand in the Trenches

Burberry

Burberry - a Global Luxury Brand

When he apprenticed at a draper’s shop, he likely had no idea how that would shape his career – and his life. Yet selling fabric to clothiers did exactly that. In 1856, he opened his own outfitting business in Basingstoke,


Friday's Fearless Brand

Branding Lessons From A President

Jimmy Carter

It had been such an amazing week – one that was full enough to feel more like a month yet seeming to have lasted for mere moments. It was ten pm on a Saturday night as I sat through the


Friday's Fearless Brand

Love What You Do – Fight to Make it Happen

Dana White

He was born in Connecticut in July of 1969. His youth was spent there, in Boston, Las Vegas and ultimately Maine where, in 1987,  he graduated from Herman High School. While his childhood wasn’t spent in necessarily tough areas, he grew up to


Friday's Fearless Brand

Building a Brand by Spreading the Happy

Nutella

There are many factors that give birth to new items and innovation –  including technological advances, newly discovered materials, and of course,  good old creative thinking. Yet it’s said that necessity is the mother of invention and there’s a great deal of


Friday's Fearless Brand

How Faith, Hard Work and Love Define a Brand

Tim Tebow

Tim’s penchant for overcoming long odds and finishing strong began at the very start of his life. His mother had been treated for amoebic dysentery, which caused significant complications during her pregnancy – he wasn’t expected to survive to full term.


Friday's Fearless Brand

sweetgreen – It’s All About the Sweet Life and a Sweet Brand

sweetgreen

sweetgreen - bringing healthy to fast food

Georgetown University is located in the heart of the nation’s capital – Washington D.C. It is the oldest Jesuit university in the United States and at its very core is the commitment to challenge students to engage in the world


Friday's Fearless Brand

Make Yours the World’s Greatest Brand

Og Mandino

Life is filled with choices – some are easy to make, some are much more difficult – some have little significance, others will be life changing. Augustine faced a difficult choice – one that would definitely be life altering. He


Friday's Fearless Brand

Meet Malala – A Truly Fearless Advocate for Education

Malala Yousafzai

There are countless children who love school – who love to learn. Many are afforded that opportunity freely – with easy access to schools, highly motivated teachers and the latest text books. For others, there isn’t that same access to


Friday's Fearless Brand

Pete Cashmore and Mashable – Changing the World

Pete Cashmore

As amazing as modern medicine is – there are times when routine procedures turn out to be anything but. Appendicitis is typically treated on an emergency basis, yet the operation boasts a extraordinarily high success rate. In the rare instances


Friday's Fearless Brand

Freedom – Branding’s ‘Bill of Rights’

Freedom

This weekend, the United States of America celebrates its birthday – and 239 years of independence. What does that mean? According to Merriam-Webster, independence means “freedom from outside control or support : the state of being independent”. Freedom is the


Friday's Fearless Brand

She’s Bucking Boundaries and Building Brands

Kirsten Green

The University of California, Los Angeles (UCLA) boasts an enrollment of well over 40,000 students. It’s not a challenge to find co-eds who are bright, energetic, attractive and talented. Kirsten easily fit that profile. She graduated in 1993 with a


Friday's Fearless Brand

Is Remaining a Fearless Brand Tougher Than Becoming One?

Samuel Adams Boston Lager

What does one do when they’ve earned an undergraduate degree from Harvard University? Some continue their Harvard education and earn an MBA. A handful of those continue their education further and earn a Juris Doctor (JD) degree from the same


Friday's Fearless Brand

How’s Your Vision? How One Man Achieves Dream Results

Joe Edwards

John Burroughs High School in St. Louis, MO., has had more than its fair share of highly successful and world famous graduates – Andy Taylor, founder and CEO of Enterprise Rent-a-Car; Grammy winning musician John Hartford; world-renowned  restaurateur Danny Meyer’ Pulitzer prize


Friday's Fearless Brand

The Red Sole is Truly Its Soul

Louboutin

Many would view his childhood as anything but normal. Not too many kids get expelled from school three times – before they reach age twelve – and most don’t leave home at the age of 12 1/2. For Christian, however, his youth


Friday's Fearless Brand

A Story That Takes the (Snack) Cake

Twinkies

The Continental Baking Company – of Indianapolis, Indiana, introduced Hostess® Cupcakes back in 1919. Wrapped for on-the-go consumption, they were a big success so Continental expanded in 1926  the line of snacks under the Hostess® brand name. An item that became incredibly popular


Friday's Fearless Brand

The Hat That Branded the West

the Stetson®

The American West of the 1800’s was a land filled with promise – not just of hope and great opportunity – but also the promise of diverse dangers and hard living.  For one young man in his twenties, John –


Friday's Fearless Brand

“Go on With Your Bad Self!”

Robin Roberts

Tuskegee is a town of about 12,000 people in the southeastern portion of Alabama. It is home to Tuskegee University – a predominately black school founded in 1881 – that developed a national reputation for academics and philanthropy under the


Friday's Fearless Brand Personal Branding

He’s Proof That Geeks are Cool

Bill Nye - The Science Guy

Before they had even met – much less conceived him – World War II played a significant role in the lives of  his parents. In July of 1941, Ed Nye, the man who would become his father, left San Francisco


Friday's Fearless Brand

The Ragin’ Cajun – Eccentric and Controversial; Authentic and Effective

James Carville

Carville, Louisiana is located in Iberville Parish just south of Baton Rouge.  The town was given its name in the late 1800’s in honor of its postmaster. It is home to the National Hansen’s Disease Museum – located at the site of a former sugar plantation


Friday's Fearless Brand

One Man’s Dream is Shaping A Country’s Future

Patrick Awuah

He was born in Accra, Ghana in 1965 and raised in that country’s chaos of the sixties and seventies. Ghana was under the rule of a military dictatorship whose policies made life difficult, to say the least. Finding food was a daily challenge


Friday's Fearless Brand

What You Do Doesn’t Always Define Who You Are

Hugh Jackman

His family left England in 1967, moving to Australia as part of that country’s “populate or perish” initiative which offered financial incentives to immigrants. Born the next year, he was the youngest of five children but only the second to be Australian born.  The


Friday's Fearless Brand

Language, Gender nor a Hurricane Could Stop This Fearless Brand

Carmen Castillo

She was born on the Spanish island of Mallorca – the sixth of ten children. She first stood out because of her natural blonde hair – her family warmly referring to her as the ‘blonde sheep’ of the family.  The


Friday's Fearless Brand

Chuck Norris was a Fearless Brand Before There was Branding

Chuck Norris

By his own account, his childhood was average at best – but more accurately, it was mundane, if not downbeat. The oldest of three boys, he was born in Ryan, Oklahoma on March 12, 1940. His father – a truck


Friday's Fearless Brand

There’s Real Magic in Fearless Branding

mike & MIKE

About the only thing the two boys had in common was the same first name. One was born into a Catholic family in 1962 in Cleveland, Ohio. He grew up with the no-nonsense, hard working, blue-collar persona the city itself


Friday's Fearless Brand

Maverick in Thought – Shark in Business

Mark Cuban

People who have not been to Pittsburgh, PA might imagine it to be  a steel town – dirty with soot-filled skies. The image might be one which includes a town past its prime, comprised of a blue-collar population with a


Friday's Fearless Brand

Want to Build a Successful Brand? Treat People Right!

David Steward

Though he was born in Chicago, IL- the fifth of eight children – he was raised in the small town of Clinton, Missouri, his mother’s hometown. She had moved to Illinois in the 1940’s, however, because her family wanted her


Friday's Fearless Brand

Satire or Controversial? – Selective Perception and Branding

Archie Bunker

At first glance he was just one of countless blue collar workers living with his wife of 22 years in Queens, NY. It was the early 1970’s – a time of turmoil – anti-war protests, student unrest, civil rights activism- and a


Friday's Fearless Brand

Your Neighborhood Grocery Store – Authentically Quirky

Trader Joe's

With over 11,000 outlets, the Rexall Drug Company was the largest U.S. drug store franchise in 1958. The company accounted for 20% of all drug stores – each one owned by a local pharmacist. That business model had been successful since the company’s


Friday's Fearless Brand

The Oracle of Omaha’s Greatest Investment? His Brand!

Warren Buffett

As the forty-second largest city in the U.S. –  Omaha has a lot going for it.  Some consider it a small city – others think of it as a big town. Either way, the city is home to five Fortune 500


Friday's Fearless Brand

How to Ace Brand Building

Ace Hardware

It is said that there is strength in numbers – in 1924, four Chicago businessmen put their faith and efforts into proving that adage. Four men – each of whom had established retail hardware stores – believed their business would


Friday's Fearless Brand

Beyond NFL Football, Fame and Fortune Lies True Success

Jason Brown

There are people who seem to be destined for one particular position in life – to fulfill a particular role or profession. Such was the case with a boy born in Henderson, North Carolina in May of 1983. Located near the


Friday's Fearless Brand

Harness the Power of Authenticity!

Ellen DeGeneres

Until the age of thirteen she had lived a quiet life with her parents and older brother in Metairie, La. – just outside of New Orleans.  The family – Christian Scientists – attended weekly services together. There, the signs on the wall


Friday's Fearless Brand

How to Reach the Pinnacle in Branding

Montblanc

On the surface, it may have appeared to be an unusual collaboration – a stationery shop manager, a banker and an engineer. Seemingly the only common bond was that they were all German – however, they shared a vision for


Friday's Fearless Brand

How to Build a Brand with 140 Characters

Twitter

Jack Dorsey is without a doubt the most acclaimed alumnus of Archbishop DuBourg High School in St. Louis – though he didn’t distinguish himself there. The fact that it took some time to achieve a bit of renown wasn’t due


Friday's Fearless Brand

No Sweat Fearless Branding

Under Armour

Kevin was one of five brothers living in Kensington, Maryland where his mother was mayor and his father a successful land developer. One of his loves was football, playing for the Maplewood Maple Leafs youth team, Fork Union Military Academy and St.


Friday's Fearless Brand

From Homeless to Living His Dream

Steve Harvey

Essentially homeless for three years at the end of the 1980’s, he lived in his 1976 Ford Tempo. He was divorced, sending three quarters of his limited income to his ex-wife to support their two children. With an Igloo cooler for


Friday's Fearless Brand

Want to Elevate Your Brand? – Build a Better Burger

Elevation Burger

Countless factors combine to make us who we are as humans – too many for most of us to fathom. For Hans Hess, born and raised in Carmel, California, two of those things have had quite an impact. First, his


Friday's Fearless Brand

Three Things Your Brand Can Learn From Mercedes-Benz

Mercedes Benz

What are the chances that someone’s vision comes to life and changes the world? What are the chances that two people with a similar vision each succeed in their pursuit of making it a reality? What are the chances that


Friday's Fearless Brand

To Her It’s a Calling – Not a Career

Indra Nooyi

In October of 1955, a banker and his wife welcomed their baby girl into the world in Madras (now Chennai) southern India. At that time it was generally accepted that a girl would follow a certain path to marriage and motherhood. This


Friday's Fearless Brand

Make Your Brand a Companion for Life

Victorinox Swiss Army

At the age of 24, Karl Elsener opened a cutlery store in the small town of Ibach, Switzerland with the help of his mother – it was 1884. He made and sold quality knives and surgical tools. Competing with other


Friday's Fearless Brand

It’s “No Problem” to say “My Pleasure”

Elevate the Customer Experience

Let me share some recent interactions I’ve had with various service providers… “Thanks for taking care of this issue.”  –  “No problem.” “Would you please bring us a child’s menu?”  –  “No problem.” “Will you see if you have this


General

Approach Life Like a Billionaire – Even Though You’re Not

Howard Hughes

The entire U.S. oil industry was changed in 1908 when his father patented the two-cone roller bit. Wells could be drilled faster and in more diverse locations. That drill bit also had a significant impact on the family and the


Friday's Fearless Brand

Building Your Brand? Relationships Matter!

LinkedIn

Born in Stanford, California, he was raised in Berkeley. High school took him to Vermont where he attended The Putney School which combines the New England work ethic with a strong academic program with focus on coeducation and community service. From


Friday's Fearless Brand

It’s a Cinderella Story!

Bill Murray

He was the middle child – number five out of nine.  As a youth, he enjoyed reading books about heroic figures in American history. Being born and raised in Chicago, there was an endless list of local heroes in the four major professional


Friday's Fearless Brand

How to Brew a Successful Brand

Starbucks

The three had plenty in common beginning with their friendship. Each graduated from the University of San Francisco – one a history teacher, one a writer and one an English teacher. The three – Zev Siegel, Gordon Bowker and Jerry


Friday's Fearless Brand

Branding With Breadsticks – It’s All About Value

The concept that ‘more is better’ seems to have permeated our culture. This is especially true in food service and restaurants as evidenced by larger servings, ‘all-you-can-eat’ specials and unlimited drink refills. The belief is that quantity is the secret


Branding

Building a Brand With PURPOSE

Corey Jahnke

There were some very noteworthy events in 1966 – the U.S. began an aggressive escalation of military in Vietnam while anti-war protests grew exponentially, Indira Ghandi visited the U.S., the Miranda warning became law, Surveyor 1 landed on the moon


Friday's Fearless Brand

Branding Hell or One Helluva Brand?

Gordon Ramsay

Lives are filled with changes and twists – his was no exception. Early in his life those changes were driven by his father. whose various occupations included welder, shopkeeper and swimming pool manager to name but a few. His various jobs


Friday's Fearless Brand

You Brand Like a Girl!

Anne Mulcahy

Born in Rockville Centre, NY in 1952 she was the only daughter in a family with four sons. That could have been daunting for her had it not been for her parents. They encouraged her to compete equally with her


Friday's Fearless Brand

A Comfy Brand – Built to Last

Levi's®

It was January of 1848. America had just gained ownership of California with the end of the Mexican-American war. While building a water-powered sawmill, James Marshall found gold flakes at Sutter’s Mill on the American River. The news attracted thousands from

Company Branding Friday's Fearless Brand

Building Fearless Brands – Assembly Required

IKEA

His career in sales began quite early – selling matches to neighbors when he was five years old. Later, he used his bicycle to expand his geography and diversified his line of products by becoming aware of his customer’s needs and


Friday's Fearless Brand

How About Those Cowboys! – America’s Team

Dallas Cowboys

No other state may be more football crazy than Texas – high school football dominates Friday nights and the college teams own Saturdays. However, there was a big void in the Texas sports scene heading into the 1960’s – there was no professional football


Friday's Fearless Brand

Building Fearless Brands Creates Golden Results

Betty White

She attended grade school at the Horace Mann School in Beverly Hills where she aspired to be a writer. With that in mind, she wrote the eighth grade graduation play and ended up starring in the lead role. It was


Friday's Fearless Brand

How One Fearless Brand Drives Profits

Enterprise Rent-A-Car

He was a student at the Olin School of Business at Washington University in his hometown of St. Louis when it happened. Pearl Harbor. America was drawn into World War II. He enlisted in the Navy where he became a


Friday's Fearless Brand

Get Branding Insights

  • This field is for validation purposes and should be left unchanged.