Blog Archives

Love What You Do – Fight to Make it Happen

Dana White

UFC President Dana White

He was born in Connecticut in July of 1969. His youth was spent there, in Boston, Las Vegas and ultimately Maine where, in 1987,  he graduated from Herman High School. While his childhood wasn’t spent in necessarily tough areas, he grew up to


Friday's Fearless Brand

Building a Brand by Spreading the Happy

Nutella

Nutella

There are many factors that give birth to new items and innovation –  including technological advances, newly discovered materials, and of course,  good old creative thinking. Yet it’s said that necessity is the mother of invention and there’s a great deal of


Friday's Fearless Brand

How Faith, Hard Work and Love Define a Brand

Tim Tebow

Tim Tebow

Tim’s penchant for overcoming long odds and finishing strong began at the very start of his life. His mother had been treated for amoebic dysentery, which caused significant complications during her pregnancy – he wasn’t expected to survive to full term.


Friday's Fearless Brand

sweetgreen – It’s All About the Sweet Life and a Sweet Brand

sweetgreen

sweetgreen - bringing healthy to fast food

Georgetown University is located in the heart of the nation’s capital – Washington D.C. It is the oldest Jesuit university in the United States and at its very core is the commitment to challenge students to engage in the world


Friday's Fearless Brand

Make Yours the World’s Greatest Brand

Og Mandino

Og Mandino - Author of The Greatest Salesman in the World

Life is filled with choices – some are easy to make, some are much more difficult – some have little significance, others will be life changing. Augustine faced a difficult choice – one that would definitely be life altering. He


Friday's Fearless Brand

Meet Malala – A Truly Fearless Advocate for Education

Malala Yousafzai

I Am Milala - Shot by the Taliban for pursuing an education

There are countless children who love school – who love to learn. Many are afforded that opportunity freely – with easy access to schools, highly motivated teachers and the latest text books. For others, there isn’t that same access to


Friday's Fearless Brand

Pete Cashmore and Mashable – Changing the World

Pete Cashmore

Pete Cashmore of Mashable - Friday's Fearless Brand

As amazing as modern medicine is – there are times when routine procedures turn out to be anything but. Appendicitis is typically treated on an emergency basis, yet the operation boasts a extraordinarily high success rate. In the rare instances


Friday's Fearless Brand

Freedom – Branding’s ‘Bill of Rights’

Freedom

Soaring 2 Freedom

This weekend, the United States of America celebrates its birthday – and 239 years of independence. What does that mean? According to Merriam-Webster, independence means “freedom from outside control or support : the state of being independent”. Freedom is the


Friday's Fearless Brand

She’s Bucking Boundaries and Building Brands

Kirsten Green

Kirsten Green

The University of California, Los Angeles (UCLA) boasts an enrollment of well over 40,000 students. It’s not a challenge to find co-eds who are bright, energetic, attractive and talented. Kirsten easily fit that profile. She graduated in 1993 with a


Friday's Fearless Brand

Is Remaining a Fearless Brand Tougher Than Becoming One?

Samuel Adams Boston Lager

Samuel Adams Boston Lager

What does one do when they’ve earned an undergraduate degree from Harvard University? Some continue their Harvard education and earn an MBA. A handful of those continue their education further and earn a Juris Doctor (JD) degree from the same


Friday's Fearless Brand

How’s Your Vision? How One Man Achieves Dream Results

Joe Edwards

Joe Edwards

John Burroughs High School in St. Louis, MO., has had more than its fair share of highly successful and world famous graduates – Andy Taylor, founder and CEO of Enterprise Rent-a-Car; Grammy winning musician John Hartford; world-renowned  restaurateur Danny Meyer’ Pulitzer prize


Friday's Fearless Brand

The Red Sole is Truly Its Soul

Louboutin

Louboutin heels

Many would view his childhood as anything but normal. Not too many kids get expelled from school three times – before they reach age twelve – and most don’t leave home at the age of 12 1/2. For Christian, however, his youth


Friday's Fearless Brand

A Story That Takes the (Snack) Cake

Twinkies

Twinkies

The Continental Baking Company – of Indianapolis, Indiana, introduced Hostess® Cupcakes back in 1919. Wrapped for on-the-go consumption, they were a big success so Continental expanded in 1926  the line of snacks under the Hostess® brand name. An item that became incredibly popular


Friday's Fearless Brand

The Hat That Branded the West

the Stetson®

Stetson Boss of the Prairie

The American West of the 1800’s was a land filled with promise – not just of hope and great opportunity – but also the promise of diverse dangers and hard living.  For one young man in his twenties, John –


Friday's Fearless Brand

“Go on With Your Bad Self!”

Robin Roberts

Robin Roberts

Tuskegee is a town of about 12,000 people in the southeastern portion of Alabama. It is home to Tuskegee University – a predominately black school founded in 1881 – that developed a national reputation for academics and philanthropy under the


Friday's Fearless Brand Personal Branding

He’s Proof That Geeks are Cool

Bill Nye - The Science Guy

Bill Nye

Before they had even met – much less conceived him – World War II played a significant role in the lives of  his parents. In July of 1941, Ed Nye, the man who would become his father, left San Francisco


Friday's Fearless Brand

The Ragin’ Cajun – Eccentric and Controversial; Authentic and Effective

James Carville

James Carville

Carville, Louisiana is located in Iberville Parish just south of Baton Rouge.  The town was given its name in the late 1800’s in honor of its postmaster. It is home to the National Hansen’s Disease Museum – located at the site of a former sugar plantation


Friday's Fearless Brand

One Man’s Dream is Shaping A Country’s Future

Patrick Awuah

Patrick Awuah

He was born in Accra, Ghana in 1965 and raised in that country’s chaos of the sixties and seventies. Ghana was under the rule of a military dictatorship whose policies made life difficult, to say the least. Finding food was a daily challenge


Friday's Fearless Brand

What You Do Doesn’t Always Define Who You Are

Hugh Jackman

Hugh Jackman

His family left England in 1967, moving to Australia as part of that country’s “populate or perish” initiative which offered financial incentives to immigrants. Born the next year, he was the youngest of five children but only the second to be Australian born.  The


Friday's Fearless Brand

Language, Gender nor a Hurricane Could Stop This Fearless Brand

Carmen Castillo

Carmen-Castillo

She was born on the Spanish island of Mallorca – the sixth of ten children. She first stood out because of her natural blonde hair – her family warmly referring to her as the ‘blonde sheep’ of the family.  The


Friday's Fearless Brand

Chuck Norris was a Fearless Brand Before There was Branding

Chuck Norris

Chuck Norris

By his own account, his childhood was average at best – but more accurately, it was mundane, if not downbeat. The oldest of three boys, he was born in Ryan, Oklahoma on March 12, 1940. His father – a truck


Friday's Fearless Brand

There’s Real Magic in Fearless Branding

mike and MIKE

Mike and Mike

About the only thing the two boys had in common was the same first name. One was born into a Catholic family in 1962 in Cleveland, Ohio. He grew up with the no-nonsense, hard working, blue-collar persona the city itself


Friday's Fearless Brand

Maverick in Thought – Shark in Business

Mark Cuban

Mark Cuban

People who have not been to Pittsburgh, PA might imagine it to be  a steel town – dirty with soot-filled skies. The image might be one which includes a town past its prime, comprised of a blue-collar population with a


Friday's Fearless Brand

Want to Build a Successful Brand? Treat People Right!

David Steward

David L Steward

Though he was born in Chicago, IL- the fifth of eight children – he was raised in the small town of Clinton, Missouri, his mother’s hometown. She had moved to Illinois in the 1940’s, however, because her family wanted her


Friday's Fearless Brand

Satire or Controversial? – Selective Perception and Branding

Archie Bunker

Archie Bunker

At first glance he was just one of countless blue collar workers living with his wife of 22 years in Queens, NY. It was the early 1970’s – a time of turmoil – anti-war protests, student unrest, civil rights activism- and a


Friday's Fearless Brand

Your Neighborhood Grocery Store – Authentically Quirky

Trader Joe's

Trader Joe's

With over 11,000 outlets, the Rexall Drug Company was the largest U.S. drug store franchise in 1958. The company accounted for 20% of all drug stores – each one owned by a local pharmacist. That business model had been successful since the company’s


Friday's Fearless Brand

The Oracle of Omaha’s Greatest Investment? His Brand!

Warren Buffett

Warren Buffett

As the forty-second largest city in the U.S. –  Omaha has a lot going for it.  Some consider it a small city – others think of it as a big town. Either way, the city is home to five Fortune 500


Friday's Fearless Brand

How to Ace Brand Building

Ace Hardware

Ace-hardware-logo

It is said that there is strength in numbers – in 1924, four Chicago businessmen put their faith and efforts into proving that adage. Four men – each of whom had established retail hardware stores – believed their business would


Friday's Fearless Brand

Beyond NFL Football, Fame and Fortune Lies True Success

Jason Brown

Jason Brown

There are people who seem to be destined for one particular position in life – to fulfill a particular role or profession. Such was the case with a boy born in Henderson, North Carolina in May of 1983. Located near the


Friday's Fearless Brand

Harness the Power of Authenticity!

Ellen DeGeneres

Ellen DeGeneres

Until the age of thirteen she had lived a quiet life with her parents and older brother in Metairie, La. – just outside of New Orleans.  The family – Christian Scientists – attended weekly services together. There, the signs on the wall


Friday's Fearless Brand

How to Reach the Pinnacle in Branding

Montblanc

Montblanc

On the surface, it may have appeared to be an unusual collaboration – a stationery shop manager, a banker and an engineer. Seemingly the only common bond was that they were all German – however, they shared a vision for


Friday's Fearless Brand

How to Build a Brand with 140 Characters

Twitter

Twitter_logo_blue

Jack Dorsey is without a doubt the most acclaimed alumnus of Archbishop DuBourg High School in St. Louis – though he didn’t distinguish himself there. The fact that it took some time to achieve a bit of renown wasn’t due


Friday's Fearless Brand

No Sweat Fearless Branding

Under Armour

Under Armour

Kevin was one of five brothers living in Kensington, Maryland where his mother was mayor and his father a successful land developer. One of his loves was football, playing for the Maplewood Maple Leafs youth team, Fork Union Military Academy and St.


Friday's Fearless Brand

From Homeless to Living His Dream

Steve Harvey

Steve _Harvey

Essentially homeless for three years at the end of the 1980’s, he lived in his 1976 Ford Tempo. He was divorced, sending three quarters of his limited income to his ex-wife to support their two children. With an Igloo cooler for


Friday's Fearless Brand

Want to Elevate Your Brand? – Build a Better Burger

Elevation Burger

Elevation Burger

Countless factors combine to make us who we are as humans – too many for most of us to fathom. For Hans Hess, born and raised in Carmel, California, two of those things have had quite an impact. First, his


Friday's Fearless Brand

Three Things Your Brand Can Learn From Mercedes-Benz

Mercedes Benz

Mercedes logo

What are the chances that someone’s vision comes to life and changes the world? What are the chances that two people with a similar vision each succeed in their pursuit of making it a reality? What are the chances that


Friday's Fearless Brand

To Her It’s a Calling – Not a Career

Indra Nooyi

Indra Nooyi - PepsiCo

In October of 1955, a banker and his wife welcomed their baby girl into the world in Madras (now Chennai) southern India. At that time it was generally accepted that a girl would follow a certain path to marriage and motherhood. This


Friday's Fearless Brand

Make Your Brand a Companion for Life

Victorinox Swiss Army

Swiss Army Victorinox

At the age of 24, Karl Elsener opened a cutlery store in the small town of Ibach, Switzerland with the help of his mother – it was 1884. He made and sold quality knives and surgical tools. Competing with other


Friday's Fearless Brand

It’s “No Problem” to say “My Pleasure”

Elevate the Customer Experience

Great Harvest Bread Co.

Let me share some recent interactions I’ve had with various service providers… “Thanks for taking care of this issue.”  –  “No problem.” “Would you please bring us a child’s menu?”  –  “No problem.” “Will you see if you have this


General

Approach Life Like a Billionaire – Even Though You’re Not

Howard Hughes

Howard Hughes

The entire U.S. oil industry was changed in 1908 when his father patented the two-cone roller bit. Wells could be drilled faster and in more diverse locations. That drill bit also had a significant impact on the family and the


Friday's Fearless Brand

Building Your Brand? Relationships Matter!

LinkedIn

LinkedIn icon

Born in Stanford, California, he was raised in Berkeley. High school took him to Vermont where he attended The Putney School which combines the New England work ethic with a strong academic program with focus on coeducation and community service. From


Friday's Fearless Brand

It’s a Cinderella Story!

Bill Murray

Bill Murray

He was the middle child – number five out of nine.  As a youth, he enjoyed reading books about heroic figures in American history. Being born and raised in Chicago, there was an endless list of local heroes in the four major professional


Friday's Fearless Brand

How to Brew a Successful Brand

Starbucks

SBX_Siren_Master_k

The three had plenty in common beginning with their friendship. Each graduated from the University of San Francisco – one a history teacher, one a writer and one an English teacher. The three – Zev Siegel, Gordon Bowker and Jerry


Friday's Fearless Brand

Branding With Breadsticks – It’s All About Value

Breadsticks

The concept that ‘more is better’ seems to have permeated our culture. This is especially true in food service and restaurants as evidenced by larger servings, ‘all-you-can-eat’ specials and unlimited drink refills. The belief is that quantity is the secret


Branding

Building a Brand With PURPOSE

Corey Jahnke

Corey_Jahnke

There were some very noteworthy events in 1966 – the U.S. began an aggressive escalation of military in Vietnam while anti-war protests grew exponentially, Indira Ghandi visited the U.S., the Miranda warning became law, Surveyor 1 landed on the moon


Friday's Fearless Brand

Branding Hell or One Helluva Brand?

Gordon Ramsay

Gordon Ramsay

Lives are filled with changes and twists – his was no exception. Early in his life those changes were driven by his father. whose various occupations included welder, shopkeeper and swimming pool manager to name but a few. His various jobs


Friday's Fearless Brand

You Brand Like a Girl!

Anne Mulcahy

anne-mulcahy

Born in Rockville Centre, NY in 1952 she was the only daughter in a family with four sons. That could have been daunting for her had it not been for her parents. They encouraged her to compete equally with her


Friday's Fearless Brand

A Comfy Brand – Built to Last

Levi's®

Levi's jeans

It was January of 1848. America had just gained ownership of California with the end of the Mexican-American war. While building a water-powered sawmill, James Marshall found gold flakes at Sutter’s Mill on the American River. The news attracted thousands from

Company Branding Friday's Fearless Brand

Building Fearless Brands – Assembly Required

IKEA

IKEA

His career in sales began quite early – selling matches to neighbors when he was five years old. Later, he used his bicycle to expand his geography and diversified his line of products by becoming aware of his customer’s needs and


Friday's Fearless Brand

How About Those Cowboys! – America’s Team

Dallas Cowboys

Dallas Cowboys

No other state may be more football crazy than Texas – high school football dominates Friday nights and the college teams own Saturdays. However, there was a big void in the Texas sports scene heading into the 1960’s – there was no professional football


Friday's Fearless Brand

Building Fearless Brands Creates Golden Results

Betty White

Betty White

She attended grade school at the Horace Mann School in Beverly Hills where she aspired to be a writer. With that in mind, she wrote the eighth grade graduation play and ended up starring in the lead role. It was


Friday's Fearless Brand

How One Fearless Brand Drives Profits

Enterprise Rent-A-Car

Enterprise Rent--Car

He was a student at the Olin School of Business at Washington University in his hometown of St. Louis when it happened. Pearl Harbor. America was drawn into World War II. He enlisted in the Navy where he became a


Friday's Fearless Brand

It’s Good to Be King – of All Media

Howard Stern

Howard Stern

It must have been cool that his father owned a recording studio in New York. It is also quite cool that he knew early in life what he wanted to do in the future. As a young boy he was able to


Friday's Fearless Brand

This Brand Is Just ‘SO Sharky’

Shark Week

Discovery Channel's Shark Week

It was right at dusk one summer evening in June of  1975 when Chrissie Watkins left a beach party on Amity Island to go skinny dipping. She wasn’t seen again until her remains were discovered on the beach. The medical


Friday's Fearless Brand

Is Your Brand Going Bananas?

Bananas past their prime

Is your brand going bananas? It absolutely is. The critical question is this – What are you doing about it? Here’s what I mean. Think of your brand as a banana. It’s a fact of nature that bananas continue to ripen


Branding

Branding – With Blood, Sweat & Tears

American Red Cross

American Red Cross

From a very early age she had a drive to help others and to be productive. She helped the man hired to repaint the family home. At the age of ten she nursed her brother – who was severely injured


Friday's Fearless Brand

Building Fearless Brands – With Plastic?

Legos

Lego_Color_Bricks

He was a master carpenter –  from Billund, Denmark- which is where he started his company in 1932. His focus wasn’t on building cabinets, furniture, buildings and the like – rather he produced ironing boards, stepladders and stools. However, his primary focus was


Friday's Fearless Brand

What do Aristotle, Superman and Baryshnikov Have in Common?

Shaquille O'Neal

Shaquille O'Neal

While still but an infant – his father, who struggled with addiction, ended up going to prison for drug possession. When his biological father was released, he signed parental rights over to the boy’s stepfather – a sergeant in the


Friday's Fearless Brand

Finish Strong – Lessons From an American Hero

Louis "Louie" Zamperini

Louis "Louie" Zamperini

  Born to Italian immigrants, he grew up in Torrance, CA. There he and trouble become good friends. It’s not that he was a bad kid – you might get away with calling him curious. He began smoking at age


Friday's Fearless Brand

A Recipe for Happiness and Success

"Carl Casper" - the Chef

Jon Favreau - Chef Carl Casper - the Movie

His talent was seemingly unlimited. He had burst on the scene with the promise of being one of the best ever. He had an imagination which paired foods and seasonings never before seen – or tasted.  He had a flair for creating


Friday's Fearless Brand

Ready, Set…Grow! – Your Value

Dondi Scumaci

Dondi Scumaci

She was born in Oregon, into a family of ranchers and farmers. Her parents had moved to the city to raise her, believing they were providing her with opportunities they had lacked having grown up on farms. Ironically, her desire


Friday's Fearless Brand

Branding is a Journey – Let’s Ride

Harley-Davidson

Harley-Davidson Motorcycles

It was 1901 when they started to work on creating a motorized bicycle. The two friends were determined to integrate William’s motor design into a standard bike frame using Arthur’s machine shop connection. Two years later they had a finished


Friday's Fearless Brand

Branding at Tiffany’s – How to Make Your Brand Sparkle

Tiffany & Co.

tiffany-and-co-box1

Charles and John opened their stationery and fancy goods emporium in lower Manhattan in 1837 with a unique approach. For one thing, all items were clearly marked with their price to discourage the haggling common in those days. Another policy


Friday's Fearless Brand

This is Truly Some Sweet Branding

Ben & Jerry's

ben-and-jerrys-cone

They were born in Brooklyn – four days apart. That was March of 1951 but they didn’t know each other until they met twelve years later in seventh grade. They would forge a friendship that would last a lifetime. Fast forward fourteen years.


Friday's Fearless Brand

Writing About Writing – Why I Write

Bill Ellis - writer, coach, speaker

Two weeks ago I received an email from friend and fellow certified Go-Giver speaker and coach, Linda Ryan. It was an offer to participate in something called a Writer’s Blog Hop. I had never heard of the concept but told


Branding

Is Your Brand Worth Spreading?

TED Talks

TEDTalksTop100

In 1949 George Orwell published a book which portrayed a world under the oppressive rule of a privileged party with a tyrannical leader known as “Big Brother”. Individualism and independent thinking were deemed criminal in the name of a ‘greater


Friday's Fearless Brand

Branding? Be All In – All the Time!

Eric Thomas - The Hip Hop Preacher

Eric Thomas - The Hip-Hop Preacher

In the 1970’s Detroit was booming – Motown, Smokey Robinson, the Jackson 5; Ford, GM, Chrysler all robust; Lions, Tigers, Red Wings and Pistons all vibrant sport franchises. Detroit was in a renaissance of sorts.  For one particular youngster life


Friday's Fearless Brand

Building Your Brand? Be in the NO!

Go For No!

Go for No!

Richard was a young salesman in a men’s clothiers store. He knew his sales would have to improve. One day the district manager, a man named Harold, showed up for a store check. The salesman realized he had an opportunity


Friday's Fearless Brand

Think It. See It. Do It. Be a Hero.

GoPro

GoPro Be a HERO

This ‘overnight success’ began as an idea over a decade ago. The concept was spawned from a desire to capture on film, the energy and excitement of one man’s passion. An avid surfer, he wanted photos to document the action


Friday's Fearless Brand

If You Can Dream It You Can Achieve It

Zig Ziglar

Zig Ziglar

As a ten day old baby he was placed on his mother’s stomach by a doctor who told her that her boy was dead. That was in Coffee County, Alabama in November of 1926.  He was buried in McKinney, Texas,


Friday's Fearless Brand

How to Knock Your Company’s Brand Out of the Park

The St. Louis Cardinals

cardinal

While they have been around since 1875, their first official season was 1882. They began as the Brown Stockings, became the Browns and for one year their moniker was the Perfectos – really. Between then and now they have achieved

Company Branding Friday's Fearless Brand

Good Morning…This is Ken. Poolside. Cordless.

Kenny Williamson

Kenny-square

Born in Charleston, West Virginia on April 7, 1928 he began to really learn about life – about himself – in his very early teens.  His first  job was running a paper route. As the ‘new kid’ he was given


Friday's Fearless Brand

Building Your Brand While Naked (OK – Wear Briefs)

The Naked Cowboy

The-Naked-Cowboy

New York City is nicknamed Gotham, the City That Never Sleeps, the Big Apple and the Empire City to mention just a few. When people think of New York City Broadway, Wall St., the Yankees, the Empire State building, 30


Friday's Fearless Brand

In Branding, Authenticity and Value Trump Glamour!

Ivory Soap

ivory-logo-300x300

There is no debate that in 1878 one of the all-time most successful consumer products was launched by the Procter & Gamble Company (P&G) in Cleveland, Ohio. The story of how that product came to be varies, however. The official company version


Friday's Fearless Brand

Humility – A Not So Surprising Key to Success

John David Mann

John-David-Mann

The Musician. At the age of thirteen, in response to a request from his mother, he wrote his first serious musical composition. Not, as one might expect,  for his school pageant – but for a theatrical production of Aeschylus’ Prometheus Bound. His music was


Friday's Fearless Brand

Never Give Up – No White Flags – Team Gleason

Steve Gleason

Steve-Gleason-No-White-Flags-234x300

The city had been devastated – massive property damage, unthinkable financial losses, tragic loss of life – when Hurricane Katrina came calling in August of 2005 with her 175 MPH winds and following storm surge. Lives turned upside down. Homes and businesses


Friday's Fearless Brand

Building An Emotional Connection ~ at 200 MPH

NASCAR

nascar-600x450

Their livelihood depended on the ability to outrun and outmaneuver federal tax agents and local law enforcement. Reputations were built on who was the best at doing that. It was the Prohibition years, moonshine was their product and cars were their


Friday's Fearless Brand

How to Create A Concrete Branding Experience

Ted Drewes

ted-drewes-frozen-custard-300x300

It’s a hot, humid summer night – a large bustling crowd surrounds the small white building on historic Route 66 in St. Louis. The building is illuminated – with its distinct dormers clearly visible in the dark of the night


Friday's Fearless Brand

The Most Connected Man in America Loves You!

Peter Strople

Peter-Strople

Caring about – and for – others came very early and quite naturally for him. Born in Canada, he and his twin sister were given up for adoption when they were just  3 1/2. At the age of 6 their


Friday's Fearless Brand

Conviction, Perspective, Stovepipe Hats & Branding

Abraham Lincoln

Abraham_Lincoln_November_1863-243x300

He was born in Kentucky – a slave state – but made Illinois – a ‘free’ state – his home. Although he read the Bible daily he never belonged to an organized church. He did not have a law degree


Friday's Fearless Brand

A Fab Four of Branding Lessons From the ‘Fab Four’

The Beatles

The-Beatles-300x225

It was March 1957, in Liverpool, England, when a sixteen year old boy started a band and named it The Quarrymen. He befriended a fifteen year old guitarist and added him to the group. That member brought one of his


Friday's Fearless Brand

Will this Year’s Super Bowl Ads Score Big or Fall Flat?

Apple

Apple-1984-commercial

It is the time of year when champions are crowned in the world of professional football. There’s the actual football game of course – but I am speaking of the commercials which air during the game. At $4,000,000.00 per :30


Friday's Fearless Brand

An American Success Story or a ‘Classless Thug’?

Richard Sherman

Richard Sherman

A dream of many an American youth is to play in the Super Bowl. Making that dream bigger is the idea of making the play that gives your team that opportunity. The odds against that dream becoming a reality are


Friday's Fearless Brand

Martin Luther King Jr.

king-nobel-peace-prize

The first time I was directly touched by him was as a youth at a party at a friend’s house. My buddy’s sister-in-law was there and her presence, maturity and beauty easily drew the attention of this teen-aged boy. What


Friday's Fearless Brand

Eulogizing a Brand Whose Time Has Passed ….. Friday’s UN-Fearless Brand

The BCS

BCS-Crystal-Football-Trophy

One of the greatest college football championship games was played on January 6th, 2014. The undisputed number one ranked Florida State Seminoles faced off with the undisputed number two team – the Auburn Tigers. Played in front of over 90,000


Friday's Fearless Brand

How to Make it The Year of Your Fearless Brand

Your 2014

bright-new-year-2014

A new year has begun filled with all of the promise and hope and plans of new beginnings each January 1st creates. In just two short days the new year has brought us any number of significant happenings. Storms are


Friday's Fearless Brand

What Is a Fearless Brand?

Five Essential Elements

Blogcollage

Helping people to understand  the power of  branding is at the core of my own brand – my value proposition – and I began writing my Friday’s Fearless Brand series to do exactly that.  In my opinion, any effective learning


Friday's Fearless Brand

Fred

Fred-the-Postal-Carrier

Can you imagine moving into a gorgeous new home, hearing a knock on the front door and hearing this from the man standing there? “Good Morning…I’m your postal carrier. I just stopped by to introduce myself – to welcome you


Friday's Fearless Brand

Daniel Day-Lewis

Daniel-Day-Lewis

He was a child vandal and later a thug. He was the white adopted son of Indians. He was wrongfully convicted of an IRA bombing. A gentleman lawyer, he was the heir to a prominent New York City family. He


Friday's Fearless Brand

Enjoy Yourself – But Don’t Be ‘That Guy’ or ‘That Girl’ – 5 Keys to Managing Your Brand During the Holidays

Party-dude

“Did you hear that someone fell into the boss’ dinner table at the Holiday party? Who was That Guy?” “I cannot believe that someone would wear such an inappropriate outfit to work – holiday season or not! Who is That


Branding

The United Arab Emirates

flag-of-united-arab-emirates

Imagine how adventurous one must be to start planning the celebration for their 5oth birthday years before turning 4o. Imagine being so bold as to openly invite the entire world to the party. Imagine the thrill of finding out one


Friday's Fearless Brand

Target

600px-Target_Corporation_logo

They are the fourth largest retailer in the United States and the second largest discount retailer. They are a part of the Standard & Poor’s 500 Index and rank thirty-sixth on Fortune 500. They rank twenty-second overall on both FORTUNE’s


Friday's Fearless Brand

John Fitzgerald Kennedy

John-F

On this day fifty years ago an announcement came over the public address system at Dowell Elementary School in El Paso, Texas. “President Kennedy has been shot. School is closing and the students are to be dismissed immediately.” As a


Friday's Fearless Brand

Billy Graham

Billy-Graham

He celebrated his ninety-fifth birthday less than a week ago.  His lifetime audience over his career is estimated at over 2.2 billion people. Among the numerous awards and honors he has received are both the Presidential l Medal of Freedom


Friday's Fearless Brand

Mariano Rivera

Mariano-Rivera

He was born the son of a fishing boat captain in Panama. His family lived in a very poor town – Puerto Caimito.  Growing up he and his friends played futbol (soccer) and baseball on the village’s field – the


Friday's Fearless Brand

‘Halloween’

Halloween_cover

On Halloween night in 1963 a six year old boy killed his sister with a kitchen knife. Fifteen years later that boy escaped from the psychiatric hospital he had been committed to and headed back to his hometown of Haddonfield,


Friday's Fearless Brand

Bob Burg

Bob-Burg

To many he is known as “Mr. Go-Giver”. Together with John David Mann, he co-authored The Go-Giver, an international best-selling book. In it, they put forth the premise that focusing on giving – vs getting – is a profitable way to live.


Friday's Fearless Brand

ELMO

Elmo-2-250x250

He is an international star. His fans span three generations – at least. His image has generated millions of dollars in sales and profit. He has his own song. Heck, he has his own world! It is not all of his fame


Friday's Fearless Brand

Bruce Clithero

Bruce-sm

In the past two weeks Friday’s Fearless Brands have both been well known and delivered far reaching impact.  ‘Madiba’ – Nelson Mandela – united a sorely divided country. His efforts reached well beyond geographic boundaries and touched the entire world.


Friday's Fearless Brand

The Go-Giver

The-Go-Giver-book

“‘Does it make money?’ is not a bad question. It’s a great question. It is just a bad first question. It starts you off pointed in the wrong direction. The first question should be ‘Does it serve? Does it add value to others?’ If the answer


Friday's Fearless Brand

Get Branding Insights