Blog Archives

“Start where you are. Use what you have…” – Arthur Ashe

Arthur Ashe

Arthur Ashe, Athlete, Humanatarian, leader

Arthur’s story is one of maximizing great talent, succeeding in the face of obstacles, resolving to actively address unfair obstructions, extending generosity to those in need and accepting the toughest challenge life can give with quiet grace and dignity. He

Friday's Fearless Brand Personal Branding

Building a Brand? Bob Chapman Knows That Everybody Matters

Bob Chapman and Barry-Wehmiller

Robert 'Bob' Chapman

Craft brewing is considered a modern-day phenomenon, yet in reality, small, independent breweries were the foundation of the beer industry. Nowhere in America was this truer than in St. Louis, Missouri. That’s why, in 1885, Thomas J. Barry and his

Friday's Fearless Brand Personal Branding

Fearless Branding – The Results Are Nothing to Sneeze At

Kleenex® Tissue

Kleenex Tissue

Kimberly, Clark and Company was formed in 1890 with an investment of $30,000 by four young businessmen. The company quickly became the largest paper producer in the Midwest. By 1905, John Kimberly was the sole surviving founder, a circumstance which led to reorganization. In

Company Branding Friday's Fearless Brand

How Mark LeBlanc Built a Brand to Grow Your Business

Mark LeBlanc

Mark LeBlanc the Small Business Guy

Some boys who are born on St. Patrick’s Day – March 17th – are named Pat. In 1961 – in Minneapolis, Minnesota – a boy born on the ‘grand day’ was named Mark. Insignificant to some – bewildering to others,

Friday's Fearless Brand Personal Branding

How You Too Can Reach the “Summitt” of Branding

Pat Summitt

Pat Summitt Lady Vols coach

She was born in Clarksville, Tennessee, the fourth of five children. She grew up on the family farm with her three older brothers and younger sister. Farm life taught all of the children hard work, commitment and dedication. When their

Friday's Fearless Brand

Is Your Brand a Survivor?


On March 13, 2000, sixteen Americans were taken to Tiga, a tiny Malaysian island in the South China Sea. It was a very eclectic group ranging in age from a 22 year old aspiring actress to a 72 year old

Friday's Fearless Brand

Build a Magical Brand – The Disney Way

The Walt DIsney Company

The Walt Disney Company

Roy was eight years old when his brother Walt was born in Chicago – it was 1901. Four years later the family moved to Marceline, Missouri where their father had purchased a farm. It was there that Walt discovered his

Friday's Fearless Brand

Vision, Risk, Heart and Faith – Frank McKinney’s Keys to Success

Frank McKinney

Frank McKinney Real Estate Artist

Most kids graduate from high school within four years – but not very many attend four different schools to do so. Of course, it can take that many schools when you are kicked out of the first three you attend.

Friday's Fearless Brand

Fearless Branding – It’s All About the Results

Branding for Results

Fearless Branding -- Building Fearless Brands

Perhaps you’ve heard the question “What percentage of people who bought a 1/4 inch drill bit last year wanted one?” The answer? Zero. Every one of those buyers wanted a 1/4″ hole. The same can be said about branding. Very

Friday's Fearless Brand

Pope Francis’ Keys to Personal Branding – Be Humble, Be Bold, Be Kind

Pope Francis

Pope Francis - Bishop of Rome

The eldest of five children, Jorge Mario Bergoglio was born on December 17, 1936 in Buenos Aires, Argentina. He was born to Italian immigrants who, in 1927, had fled Italy and the rule of Mussolini. The boy’s father, Mario, was an accountant

Friday's Fearless Brand

Look For Possibilities, Work Hard, Earn Your Happy – Michael Strahan

Michael Strahan

He was thirteen and doing all he could to keep up with his brothers and the neighborhood kids. His siblings shouted their encouragement “Keep up Bob! Come on Bob!” That sounds like a brotherly thing to do – until you

Friday's Fearless Brand Personal Branding

Semper Fi – What Your Brand Can Learn From the USMC

USMC - United States Marine Corps

United States Marine Corps

It was November 10, 1775 when the Second Continental Congress established a military force consisting of two battalions. These troops were designated as landing forces – able to fight on land or at sea. Such a force was deemed necessary


A Brand Uncaged – A Gift to the World

Dr. Maya Angelou

Dr. Maya Angelou

Marguerite Johnson was born in St. Louis, Missouri on April 4, 1928. She was three when her parents’ marriage ended. Her father sent her and her four year old brother, Bailey Jr., to live with their paternal grandmother. Annie Henderson lived

Friday's Fearless Brand

Learn It, Do It, Give It Away – Meet Clay Mathile

Clay Mathile

Clay Mathile Iams Founder

One can learn a great deal growing up on the family farm. Such was the case of a boy named Clay, the eldest child of Bill and Helen, owners of a forty acre farm in Portage, a small town in northwest Ohio.

Friday's Fearless Brand

How the ROCK Turned Turbulence Into A Rock Solid Brand

Dwayne 'the Rock' Johnson

His was a turbulent childhood – born in Hayward, California, the only son of a Samoan mom and an African-American father. The family moved thirteen times during his youth. His father traveled often to find work – and that work paid

Friday's Fearless Brand

Sara Blakely Put Her Butt on the Line to Build a Brand

Sara Blakely

Sara Blakely Spanx Founder

Born in 1971, she was raised in Clearwater, Florida. Her father would ask her and her brother the same question every night at the dinner table – “What did you fail at today?” One night she answered – “I tried

Friday's Fearless Brand

Rockets, Cars and a Brand – All Fueled by Purpose

Elon Musk

Elon Musk Tesla Space-X

On rare occasions, it becomes apparent very early in a person’s life that they are unique, different – special. Such was the case on June 28, 1971 when a boy was born in Pretoria, South Africa to a South African-born British

Friday's Fearless Brand

From Dreamer to Judge – The Evolution of a Brand

Judge Judy

Judge Judy Sheindlin

If there were one word to describe life in the United States after World War II it may be ‘boom’. There was an economic boom, a population boom and a boom in the  television industry. As life returned to normal,

Friday's Fearless Brand

Branding is Like Riding a Roller Coaster – Twists, Turns, Excitement

Chance Rides Inc.

Chance Rides Zipper

C. P. Huntington was the first locomotive purchased by the Southern Pacific Railroad – it featured the number 1 and was named after the company’s third president. It was also one of the engines that led Harold Chance’s passion for trains. This

Friday's Fearless Brand

It Takes Years to Be an Overnight Success

Garth Brooks

Garth Brooks World Tour with Trisha Yearwood

It was the second marriage for both of his parents While he was the second son born to the couple (February 7th, 1962). he was the youngest of six children. His mother had three children from her first marriage, his father had one.

Friday's Fearless Brand

Building a Brand in the Trenches


Burberry - a Global Luxury Brand

When he apprenticed at a draper’s shop, he likely had no idea how that would shape his career – and his life. Yet selling fabric to clothiers did exactly that. In 1856, he opened his own outfitting business in Basingstoke,

Friday's Fearless Brand

Branding Lessons From A President

Jimmy Carter

President Jimmy Carter

It had been such an amazing week – one that was full enough to feel more like a month yet seeming to have lasted for mere moments. It was ten pm on a Saturday night as I sat through the

Friday's Fearless Brand

Love What You Do – Fight to Make it Happen

Dana White

UFC President Dana White

He was born in Connecticut in July of 1969. His youth was spent there, in Boston, Las Vegas and ultimately Maine where, in 1987,  he graduated from Herman High School. While his childhood wasn’t spent in necessarily tough areas, he grew up to

Friday's Fearless Brand

Building a Brand by Spreading the Happy


There are many factors that give birth to new items and innovation –  including technological advances, newly discovered materials, and of course,  good old creative thinking. Yet it’s said that necessity is the mother of invention and there’s a great deal of

Friday's Fearless Brand

How Faith, Hard Work and Love Define a Brand

Tim Tebow

Tim’s penchant for overcoming long odds and finishing strong began at the very start of his life. His mother had been treated for amoebic dysentery, which caused significant complications during her pregnancy – he wasn’t expected to survive to full term.

Friday's Fearless Brand

sweetgreen – It’s All About the Sweet Life and a Sweet Brand


sweetgreen - bringing healthy to fast food

Georgetown University is located in the heart of the nation’s capital – Washington D.C. It is the oldest Jesuit university in the United States and at its very core is the commitment to challenge students to engage in the world

Friday's Fearless Brand

Make Yours the World’s Greatest Brand

Og Mandino

Life is filled with choices – some are easy to make, some are much more difficult – some have little significance, others will be life changing. Augustine faced a difficult choice – one that would definitely be life altering. He

Friday's Fearless Brand

Meet Malala – A Truly Fearless Advocate for Education

Malala Yousafzai

I Am Milala - Shot by the Taliban for pursuing an education

There are countless children who love school – who love to learn. Many are afforded that opportunity freely – with easy access to schools, highly motivated teachers and the latest text books. For others, there isn’t that same access to

Friday's Fearless Brand

Pete Cashmore and Mashable – Changing the World

Pete Cashmore

Pete Cashmore of Mashable - Friday's Fearless Brand

As amazing as modern medicine is – there are times when routine procedures turn out to be anything but. Appendicitis is typically treated on an emergency basis, yet the operation boasts a extraordinarily high success rate. In the rare instances

Friday's Fearless Brand

Freedom – Branding’s ‘Bill of Rights’


This weekend, the United States of America celebrates its birthday – and 239 years of independence. What does that mean? According to Merriam-Webster, independence means “freedom from outside control or support : the state of being independent”. Freedom is the

Friday's Fearless Brand

She’s Bucking Boundaries and Building Brands

Kirsten Green

The University of California, Los Angeles (UCLA) boasts an enrollment of well over 40,000 students. It’s not a challenge to find co-eds who are bright, energetic, attractive and talented. Kirsten easily fit that profile. She graduated in 1993 with a

Friday's Fearless Brand

Is Remaining a Fearless Brand Tougher Than Becoming One?

Samuel Adams Boston Lager

What does one do when they’ve earned an undergraduate degree from Harvard University? Some continue their Harvard education and earn an MBA. A handful of those continue their education further and earn a Juris Doctor (JD) degree from the same

Friday's Fearless Brand

How’s Your Vision? How One Man Achieves Dream Results

Joe Edwards

John Burroughs High School in St. Louis, MO., has had more than its fair share of highly successful and world famous graduates – Andy Taylor, founder and CEO of Enterprise Rent-a-Car; Grammy winning musician John Hartford; world-renowned  restaurateur Danny Meyer’ Pulitzer prize

Friday's Fearless Brand

The Red Sole is Truly Its Soul


Many would view his childhood as anything but normal. Not too many kids get expelled from school three times – before they reach age twelve – and most don’t leave home at the age of 12 1/2. For Christian, however, his youth

Friday's Fearless Brand

A Story That Takes the (Snack) Cake


The Continental Baking Company – of Indianapolis, Indiana, introduced Hostess® Cupcakes back in 1919. Wrapped for on-the-go consumption, they were a big success so Continental expanded in 1926  the line of snacks under the Hostess® brand name. An item that became incredibly popular

Friday's Fearless Brand

The Hat That Branded the West

the Stetson®

The American West of the 1800’s was a land filled with promise – not just of hope and great opportunity – but also the promise of diverse dangers and hard living.  For one young man in his twenties, John –

Friday's Fearless Brand

“Go on With Your Bad Self!”

Robin Roberts

Tuskegee is a town of about 12,000 people in the southeastern portion of Alabama. It is home to Tuskegee University – a predominately black school founded in 1881 – that developed a national reputation for academics and philanthropy under the

Friday's Fearless Brand Personal Branding

He’s Proof That Geeks are Cool

Bill Nye - The Science Guy

Before they had even met – much less conceived him – World War II played a significant role in the lives of  his parents. In July of 1941, Ed Nye, the man who would become his father, left San Francisco

Friday's Fearless Brand

The Ragin’ Cajun – Eccentric and Controversial; Authentic and Effective

James Carville

Carville, Louisiana is located in Iberville Parish just south of Baton Rouge.  The town was given its name in the late 1800’s in honor of its postmaster. It is home to the National Hansen’s Disease Museum – located at the site of a former sugar plantation

Friday's Fearless Brand

One Man’s Dream is Shaping A Country’s Future

Patrick Awuah

He was born in Accra, Ghana in 1965 and raised in that country’s chaos of the sixties and seventies. Ghana was under the rule of a military dictatorship whose policies made life difficult, to say the least. Finding food was a daily challenge

Friday's Fearless Brand

What You Do Doesn’t Always Define Who You Are

Hugh Jackman

His family left England in 1967, moving to Australia as part of that country’s “populate or perish” initiative which offered financial incentives to immigrants. Born the next year, he was the youngest of five children but only the second to be Australian born.  The

Friday's Fearless Brand

Language, Gender nor a Hurricane Could Stop This Fearless Brand

Carmen Castillo

She was born on the Spanish island of Mallorca – the sixth of ten children. She first stood out because of her natural blonde hair – her family warmly referring to her as the ‘blonde sheep’ of the family.  The

Friday's Fearless Brand

Chuck Norris was a Fearless Brand Before There was Branding

Chuck Norris

By his own account, his childhood was average at best – but more accurately, it was mundane, if not downbeat. The oldest of three boys, he was born in Ryan, Oklahoma on March 12, 1940. His father – a truck

Friday's Fearless Brand

There’s Real Magic in Fearless Branding

mike & MIKE

ESPN Mike & Mike

About the only thing the two boys had in common was the same first name. One was born into a Catholic family in 1962 in Cleveland, Ohio. He grew up with the no-nonsense, hard working, blue-collar persona the city itself

Friday's Fearless Brand

Maverick in Thought – Shark in Business

Mark Cuban

People who have not been to Pittsburgh, PA might imagine it to be  a steel town – dirty with soot-filled skies. The image might be one which includes a town past its prime, comprised of a blue-collar population with a

Friday's Fearless Brand

Want to Build a Successful Brand? Treat People Right!

David Steward

Though he was born in Chicago, IL- the fifth of eight children – he was raised in the small town of Clinton, Missouri, his mother’s hometown. She had moved to Illinois in the 1940’s, however, because her family wanted her

Friday's Fearless Brand

Satire or Controversial? – Selective Perception and Branding

Archie Bunker

At first glance he was just one of countless blue collar workers living with his wife of 22 years in Queens, NY. It was the early 1970’s – a time of turmoil – anti-war protests, student unrest, civil rights activism- and a

Friday's Fearless Brand

Your Neighborhood Grocery Store – Authentically Quirky

Trader Joe's

With over 11,000 outlets, the Rexall Drug Company was the largest U.S. drug store franchise in 1958. The company accounted for 20% of all drug stores – each one owned by a local pharmacist. That business model had been successful since the company’s

Friday's Fearless Brand

The Oracle of Omaha’s Greatest Investment? His Brand!

Warren Buffett

As the forty-second largest city in the U.S. –  Omaha has a lot going for it.  Some consider it a small city – others think of it as a big town. Either way, the city is home to five Fortune 500

Friday's Fearless Brand

How to Ace Brand Building

Ace Hardware

It is said that there is strength in numbers – in 1924, four Chicago businessmen put their faith and efforts into proving that adage. Four men – each of whom had established retail hardware stores – believed their business would

Friday's Fearless Brand

Beyond NFL Football, Fame and Fortune Lies True Success

Jason Brown

There are people who seem to be destined for one particular position in life – to fulfill a particular role or profession. Such was the case with a boy born in Henderson, North Carolina in May of 1983. Located near the

Friday's Fearless Brand

Harness the Power of Authenticity!

Ellen DeGeneres

Until the age of thirteen she had lived a quiet life with her parents and older brother in Metairie, La. – just outside of New Orleans.  The family – Christian Scientists – attended weekly services together. There, the signs on the wall

Friday's Fearless Brand

How to Reach the Pinnacle in Branding


On the surface, it may have appeared to be an unusual collaboration – a stationery shop manager, a banker and an engineer. Seemingly the only common bond was that they were all German – however, they shared a vision for

Friday's Fearless Brand

How to Build a Brand with 140 Characters


Jack Dorsey is without a doubt the most acclaimed alumnus of Archbishop DuBourg High School in St. Louis – though he didn’t distinguish himself there. The fact that it took some time to achieve a bit of renown wasn’t due

Friday's Fearless Brand

No Sweat Fearless Branding

Under Armour

Kevin was one of five brothers living in Kensington, Maryland where his mother was mayor and his father a successful land developer. One of his loves was football, playing for the Maplewood Maple Leafs youth team, Fork Union Military Academy and St.

Friday's Fearless Brand

From Homeless to Living His Dream

Steve Harvey

Essentially homeless for three years at the end of the 1980’s, he lived in his 1976 Ford Tempo. He was divorced, sending three quarters of his limited income to his ex-wife to support their two children. With an Igloo cooler for

Friday's Fearless Brand

Want to Elevate Your Brand? – Build a Better Burger

Elevation Burger

Countless factors combine to make us who we are as humans – too many for most of us to fathom. For Hans Hess, born and raised in Carmel, California, two of those things have had quite an impact. First, his

Friday's Fearless Brand

Three Things Your Brand Can Learn From Mercedes-Benz

Mercedes Benz

What are the chances that someone’s vision comes to life and changes the world? What are the chances that two people with a similar vision each succeed in their pursuit of making it a reality? What are the chances that

Friday's Fearless Brand

To Her It’s a Calling – Not a Career

Indra Nooyi

In October of 1955, a banker and his wife welcomed their baby girl into the world in Madras (now Chennai) southern India. At that time it was generally accepted that a girl would follow a certain path to marriage and motherhood. This

Friday's Fearless Brand

Make Your Brand a Companion for Life

Victorinox Swiss Army

At the age of 24, Karl Elsener opened a cutlery store in the small town of Ibach, Switzerland with the help of his mother – it was 1884. He made and sold quality knives and surgical tools. Competing with other

Friday's Fearless Brand

It’s “No Problem” to say “My Pleasure”

Elevate the Customer Experience

Let me share some recent interactions I’ve had with various service providers… “Thanks for taking care of this issue.”  –  “No problem.” “Would you please bring us a child’s menu?”  –  “No problem.” “Will you see if you have this


Approach Life Like a Billionaire – Even Though You’re Not

Howard Hughes

The entire U.S. oil industry was changed in 1908 when his father patented the two-cone roller bit. Wells could be drilled faster and in more diverse locations. That drill bit also had a significant impact on the family and the

Friday's Fearless Brand

Building Your Brand? Relationships Matter!


Born in Stanford, California, he was raised in Berkeley. High school took him to Vermont where he attended The Putney School which combines the New England work ethic with a strong academic program with focus on coeducation and community service. From

Friday's Fearless Brand

It’s a Cinderella Story!

Bill Murray

He was the middle child – number five out of nine.  As a youth, he enjoyed reading books about heroic figures in American history. Being born and raised in Chicago, there was an endless list of local heroes in the four major professional

Friday's Fearless Brand

How to Brew a Successful Brand


The three had plenty in common beginning with their friendship. Each graduated from the University of San Francisco – one a history teacher, one a writer and one an English teacher. The three – Zev Siegel, Gordon Bowker and Jerry

Friday's Fearless Brand

Branding With Breadsticks – It’s All About Value

The concept that ‘more is better’ seems to have permeated our culture. This is especially true in food service and restaurants as evidenced by larger servings, ‘all-you-can-eat’ specials and unlimited drink refills. The belief is that quantity is the secret


Building a Brand With PURPOSE

Corey Jahnke

There were some very noteworthy events in 1966 – the U.S. began an aggressive escalation of military in Vietnam while anti-war protests grew exponentially, Indira Ghandi visited the U.S., the Miranda warning became law, Surveyor 1 landed on the moon

Friday's Fearless Brand

Branding Hell or One Helluva Brand?

Gordon Ramsay

Lives are filled with changes and twists – his was no exception. Early in his life those changes were driven by his father. whose various occupations included welder, shopkeeper and swimming pool manager to name but a few. His various jobs

Friday's Fearless Brand

You Brand Like a Girl!

Anne Mulcahy

Born in Rockville Centre, NY in 1952 she was the only daughter in a family with four sons. That could have been daunting for her had it not been for her parents. They encouraged her to compete equally with her

Friday's Fearless Brand

A Comfy Brand – Built to Last


It was January of 1848. America had just gained ownership of California with the end of the Mexican-American war. While building a water-powered sawmill, James Marshall found gold flakes at Sutter’s Mill on the American River. The news attracted thousands from

Company Branding Friday's Fearless Brand

Building Fearless Brands – Assembly Required


His career in sales began quite early – selling matches to neighbors when he was five years old. Later, he used his bicycle to expand his geography and diversified his line of products by becoming aware of his customer’s needs and

Friday's Fearless Brand

How About Those Cowboys! – America’s Team

Dallas Cowboys

No other state may be more football crazy than Texas – high school football dominates Friday nights and the college teams own Saturdays. However, there was a big void in the Texas sports scene heading into the 1960’s – there was no professional football

Friday's Fearless Brand

Building Fearless Brands Creates Golden Results

Betty White

She attended grade school at the Horace Mann School in Beverly Hills where she aspired to be a writer. With that in mind, she wrote the eighth grade graduation play and ended up starring in the lead role. It was

Friday's Fearless Brand

How One Fearless Brand Drives Profits

Enterprise Rent-A-Car

He was a student at the Olin School of Business at Washington University in his hometown of St. Louis when it happened. Pearl Harbor. America was drawn into World War II. He enlisted in the Navy where he became a

Friday's Fearless Brand

It’s Good to Be King – of All Media

Howard Stern

It must have been cool that his father owned a recording studio in New York. It is also quite cool that he knew early in life what he wanted to do in the future. As a young boy he was able to

Friday's Fearless Brand

This Brand Is Just ‘SO Sharky’

Shark Week

It was right at dusk one summer evening in June of  1975 when Chrissie Watkins left a beach party on Amity Island to go skinny dipping. She wasn’t seen again until her remains were discovered on the beach. The medical

Friday's Fearless Brand

Is Your Brand Going Bananas?

Is your brand going bananas? It absolutely is. The critical question is this – What are you doing about it? Here’s what I mean. Think of your brand as a banana. It’s a fact of nature that bananas continue to ripen


Branding – With Blood, Sweat & Tears

American Red Cross

From a very early age she had a drive to help others and to be productive. She helped the man hired to repaint the family home. At the age of ten she nursed her brother – who was severely injured

Friday's Fearless Brand

Building Fearless Brands – With Plastic?


He was a master carpenter –  from Billund, Denmark- which is where he started his company in 1932. His focus wasn’t on building cabinets, furniture, buildings and the like – rather he produced ironing boards, stepladders and stools. However, his primary focus was

Friday's Fearless Brand

What do Aristotle, Superman and Baryshnikov Have in Common?

Shaquille O'Neal

While still but an infant – his father, who struggled with addiction, ended up going to prison for drug possession. When his biological father was released, he signed parental rights over to the boy’s stepfather – a sergeant in the

Friday's Fearless Brand

Finish Strong – Lessons From an American Hero

Louis "Louie" Zamperini

  Born to Italian immigrants, he grew up in Torrance, CA. There he and trouble become good friends. It’s not that he was a bad kid – you might get away with calling him curious. He began smoking at age

Friday's Fearless Brand

A Recipe for Happiness and Success

"Carl Casper" - the Chef

His talent was seemingly unlimited. He had burst on the scene with the promise of being one of the best ever. He had an imagination which paired foods and seasonings never before seen – or tasted.  He had a flair for creating

Friday's Fearless Brand

Ready, Set…Grow! – Your Value

Dondi Scumaci

She was born in Oregon, into a family of ranchers and farmers. Her parents had moved to the city to raise her, believing they were providing her with opportunities they had lacked having grown up on farms. Ironically, her desire

Friday's Fearless Brand

Branding is a Journey – Let’s Ride


It was 1901 when they started to work on creating a motorized bicycle. The two friends were determined to integrate William’s motor design into a standard bike frame using Arthur’s machine shop connection. Two years later they had a finished

Friday's Fearless Brand

Branding at Tiffany’s – How to Make Your Brand Sparkle

Tiffany & Co.

Charles and John opened their stationery and fancy goods emporium in lower Manhattan in 1837 with a unique approach. For one thing, all items were clearly marked with their price to discourage the haggling common in those days. Another policy

Friday's Fearless Brand

This is Truly Some Sweet Branding

Ben & Jerry's

They were born in Brooklyn – four days apart. That was March of 1951 but they didn’t know each other until they met twelve years later in seventh grade. They would forge a friendship that would last a lifetime. Fast forward fourteen years.

Friday's Fearless Brand

Writing About Writing – Why I Write

Two weeks ago I received an email from friend and fellow certified Go-Giver speaker and coach, Linda Ryan. It was an offer to participate in something called a Writer’s Blog Hop. I had never heard of the concept but told


Is Your Brand Worth Spreading?

TED Talks

In 1949 George Orwell published a book which portrayed a world under the oppressive rule of a privileged party with a tyrannical leader known as “Big Brother”. Individualism and independent thinking were deemed criminal in the name of a ‘greater

Friday's Fearless Brand

Branding? Be All In – All the Time!

Eric Thomas - The Hip Hop Preacher

In the 1970’s Detroit was booming – Motown, Smokey Robinson, the Jackson 5; Ford, GM, Chrysler all robust; Lions, Tigers, Red Wings and Pistons all vibrant sport franchises. Detroit was in a renaissance of sorts.  For one particular youngster life

Friday's Fearless Brand

Building Your Brand? Be in the NO!

Go For No!

Richard was a young salesman in a men’s clothiers store. He knew his sales would have to improve. One day the district manager, a man named Harold, showed up for a store check. The salesman realized he had an opportunity

Friday's Fearless Brand

Think It. See It. Do It. Be a Hero.


This ‘overnight success’ began as an idea over a decade ago. The concept was spawned from a desire to capture on film, the energy and excitement of one man’s passion. An avid surfer, he wanted photos to document the action

Friday's Fearless Brand

If You Can Dream It You Can Achieve It

Zig Ziglar

As a ten day old baby he was placed on his mother’s stomach by a doctor who told her that her boy was dead. That was in Coffee County, Alabama in November of 1926.  He was buried in McKinney, Texas,

Friday's Fearless Brand

How to Knock Your Company’s Brand Out of the Park

The St. Louis Cardinals

While they have been around since 1875, their first official season was 1882. They began as the Brown Stockings, became the Browns and for one year their moniker was the Perfectos – really. Between then and now they have achieved

Company Branding Friday's Fearless Brand

Good Morning…This is Ken. Poolside. Cordless.

Kenny Williamson

Born in Charleston, West Virginia on April 7, 1928 he began to really learn about life – about himself – in his very early teens.  His first  job was running a paper route. As the ‘new kid’ he was given

Friday's Fearless Brand

Building Your Brand While Naked (OK – Wear Briefs)

The Naked Cowboy

New York City is nicknamed Gotham, the City That Never Sleeps, the Big Apple and the Empire City to mention just a few. When people think of New York City Broadway, Wall St., the Yankees, the Empire State building, 30

Friday's Fearless Brand

In Branding, Authenticity and Value Trump Glamour!

Ivory Soap

There is no debate that in 1878 one of the all-time most successful consumer products was launched by the Procter & Gamble Company (P&G) in Cleveland, Ohio. The story of how that product came to be varies, however. The official company version

Friday's Fearless Brand

Humility – A Not So Surprising Key to Success

John David Mann

The Musician. At the age of thirteen, in response to a request from his mother, he wrote his first serious musical composition. Not, as one might expect,  for his school pageant – but for a theatrical production of Aeschylus’ Prometheus Bound. His music was

Friday's Fearless Brand

Never Give Up – No White Flags – Team Gleason

Steve Gleason

The city had been devastated – massive property damage, unthinkable financial losses, tragic loss of life – when Hurricane Katrina came calling in August of 2005 with her 175 MPH winds and following storm surge. Lives turned upside down. Homes and businesses

Friday's Fearless Brand

Building An Emotional Connection ~ at 200 MPH


Their livelihood depended on the ability to outrun and outmaneuver federal tax agents and local law enforcement. Reputations were built on who was the best at doing that. It was the Prohibition years, moonshine was their product and cars were their

Friday's Fearless Brand

How to Create A Concrete Branding Experience

Ted Drewes

It’s a hot, humid summer night – a large bustling crowd surrounds the small white building on historic Route 66 in St. Louis. The building is illuminated – with its distinct dormers clearly visible in the dark of the night

Friday's Fearless Brand

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