One Business Is Really Cleaning Up With Millenials

Kristen Hadeed

Kristen Hadeed Student Maids

Kristen was born in Gainesville, Florida on February 26, 1988. Her family moved to Flagler Beach, Florida when she was two. She eventually returned to Gainesville where she attended the University of Florida. Fashion is an important for element in


No Matter How You Slice It – Giving Value Builds Business

John Ruhlin

John Ruhlin Giftology

Growing up on a farm can teach invaluable lessons. John learned this was true while living on his 50-acre family farm outside of Canton, Ohio. One of five children, his step-father worked treating waste water while his mother worked full-time


A New Perspective Can Change You – Heck, It Can Change the World

Brittany Merrill Underwood

Brittany Underwood - Akola

Brittany grew up in Atlanta, Georgia in what most would consider an upper-middle class home. She enjoyed a relatively typical childhood – not one of privilege – but not wanting for much. She completed high school at a noted boarding


How to Brand Like a Virgin – the Results Are Amazing

Richard Branson

Sir Richard Branson

Richard was the first born of Edward and Eve Branson – born on July 18, 1950 in Blackheath, London. His father was a barrister, having followed his father, a judge at the High Court of Justice, into the legal realm.


My Future’s So Bright I Have to Wear…Ray-Ban

Ray-Ban

Ray-Ban Wayfarers

Airplane pilots have countless details to be aware of and pay attention to – as well as any number of distractions. One such challenge is fighting the bright blue sky and puffy white clouds over a period of time. What


Where You Start Does Not Dictate Where You Finish

Ursula Burns

Ursula Burns - Xerox

Born in 1958, Ursula grew up in a housing project at the intersection of Baruch Dr. and Delancey St. on Manhattan’s Lower East Side. She and two siblings were raised by her single mother, a Panamanian immigrant. It was a


Cronkite Voted Most Trusted Man in America – And That’s the Way it Is

Walter Cronkite

Trusted journalist Walter Cronkite

Walter Jr. –  the only child of Walter, a dentist, and Helen, a homemaker – was born on November 4, 1916, in Saint Joseph, Missouri. That’s where the family lived until moving to Houston, Texas when Walter was 10-years-old. Walter


He Became the World’s Greatest Salesman by Selling Himself

Joe Girard

World's Greatest Salesman Joe Girard

It’s hard to say what type of adult a child will become based solely on the behavior and parenting styles of their parents. Joe’s father was often angry and bitter – constantly berating his son, telling him that he wasn’t


‘Nowhere special. That’s somewhere I’ve always wanted to go.’

Mel Brooks

Comedian Mel Brooks

James and Kate Kaminsky – he a German Jew via Poland, she a Russian Jew from modern day Ukraine – had immigrated to Brooklyn, New York. They had four sons. The youngest, Melvin was born on June 28, 1926.  Soon after


Why Not Me? She’s More Special Than Special Needs

Isabella Springmühl

Isabella Springmuhl fashion designer

Guatemala is, in many ways, the hidden gem of Central America – sandwiched between Mexico to the north, Honduras and El Salvador to the south and Belize to the east. The Guatemalan people are friendly and hard-working. The country has a


Designing New Paradigms in Business and in Life

Zaha Hadid

Zaha Hadid architecture

Zaha was born on October 31, 1950 in Baghdad, Iraq. Her family was upper-class and well-educated. Her mother was an artist – her father, a successful industrialist. He was also politically active, co-founding the liberal National Democratic Party. Her family


A Peek Behind the Curtain of One Lucky Bastard

Joe Buck

Joe Buck Sportscaster

Avid baseball fans dream of going to their favorite Major League team’s spring training. Very few of them are born there. That is literally Joe’s story. He was born on April 25, 1969 in St. Petersburg, Florida – the spring training


Building a (Truly) Brilliant Brand – Impacting the World

Larry Brilliant, MD, MPH

Larry Brilliant, MD, MPH

There are some stories which appear to be so outside of the realm of reality that they are assumed to be a Hollywood movie script. Then there are stories that are so incredible that not even the creative minds that


Wow – That Was a Close Shave!

Harry's Shave Club

Harry's Razors

Andy Katz-Mayfield earned an MBA from the Stanford Graduate School of Business in 2011. Jeff Raider graduated from the Wharton School of Business in 2010. They first met as interns at Bain and Company – the beginning of a very


The Rise and Fall of a Fearless Brand

Sears

Sears Roebuck

America in 1886 had a population of only 58 million people, nearly two-thirds of whom lived in rural areas of the then 38 states. Richard Sears lived in North Redwood, Minnesota where he worked as a station agent for the


Meet Maggie Doyne – 29 Year Old Mother to 50, World Changer, Hero

Maggie Doyne

Maggie Doyne CNN Hero

Maggie and her two sisters, Kate and Libby, grew up in Mendham Borough, New Jersey. Nancy, their mother worked in real estate – their father, Steve, was a stay-at-home dad. After graduating from West Morris Mendham High School, Maggie embarked


The Year in Three Words

My Three Words

Many people, including myself, begin their year with the three words – Happy New Year. That phrase is a wonderful greeting and a terrific wish for ourselves and others – but it won’t sustain us through the year. Another set of


Think, Question, Challenge, Evolve – Branding Lessons from George Carlin

George Carlin

George Carlin comedian

George was born in New York on May 12, 1937 – the second son of Patrick and Mary. When George was just two months old, his parents divorced, leaving George and his brother Pat to be raised by Mary, now


How a Group of Entrepreneurs Endeavor to Impact the World

Endeavor

endeavor entrepreneurs

Peter Kellner’s father was a Hungarian immigrant whose family consisted of a long line of entrepreneurs. His mother’s family had settled in Massachusetts in 1635. After he graduated from Princeton University, Peter traveled to Hungary on a Fulbright Scholarship. There


How Ingrid Vanderveldt Will Empower One Billion Women Entrepreneurs

Ingrid Vanderveldt

Ingrid Vanderveldt Dell Entrepreneur in Residence

Ingrid, born in Bethesda, Maryland in 1970, was one of four children. Her father worked in technology, having earned a PhD in Electrical Engineering – her mother had a Master’s in business. It came as a surprise to her parents


Your Job is What You Do – Your Brand is Who You Are

Muhammad Ali

Muhammad Ali - GOAT

Often seemingly small, insignificant actions can have major impact – sometimes they can even affect the entire world. One such instance occurred in Louisville, Kentucky in 1954. Someone stole a twelve-year-old boy’s bicycle. No one knows who it was –


To Know Branding is to Know $hit From Shinola

Shinola Detroit

Shinola Detroit

The Shinola Company, founded in 1907 in Rochester, New York – manufactured shoe polish. While the product itself wasn’t necessarily innovative – its packaging was. The round tin the polish came in featured an attached ‘key’ which, when turned vertically,


How One Woman Shattered Paradigms of Gender, Dying and Grieving

Elisabeth Kubler-Ross

Elisabeth Kubler-Ross

Death was a distinct possibility for Elisabeth from her very first breath. Born in Switzerland in July of 1926, she was the oldest of three sisters. The triplets were born minutes apart from each other and each girl weighed only


Is Your Brand Fit Enough to be the Gold Standard?

Gold's Gym

Gold's Gym Fitness

The Santa Monica pier is an iconic attraction on the Pacific Island shore in Southern California, due west of Los Angeles. There are shops, restaurants, rides and terrific people watching. In the 1950’s, the pier became a place where ‘muscle


Purpose, Leadership and Security – Your Why is Just the Start

Simon Sinek

Simon Sinek Start with Why

It’s hard to tell how one’s childhood experiences will impact their life. By example, some children whose families move a lot during their childhood feel enriched by the experience. Others feel a sense of detachment, of not having roots. Simon


Take Heart – You Don’t Need to Wrestle With Success

Coach Dan Gable

Dan Gable

Danny was born on October 25, 1948 in Waterloo, Iowa. His father, Mack, was a real estate salesman – his mother, Katie, was a homemaker. The family lived a modest, yet very satisfying lifestyle. For his part, Danny put a


Passion, Focus and Success – Key Learnings From John Lee Dumas

John Lee Dumas

john-lee-dumas

Maine is a beautiful state – by all accounts it’s a great place to grow up. That’s where John was born and spent the first 18 years of his life. He then moved to Rhode Island, where he attended Providence


In-N-Out Burgers – Serving Great Food and Five Branding Essentials

In-N-Out Burgers

In-N-Out

Two hamburger restaurants opened in 1948 within 45 miles of each other in the Greater Los Angeles area. Both were family-owned and operated, one by two brothers, the other by a husband and wife team – Harry and Esther. The


Design an Exceptional Life – Elevate From Success to Significance

Dr. Tom Hill

Dr Tom Hill

Tom was born on his family’s farm about 20 minutes outside of Kirksville, a small town in north central Missouri. It was 1935 – the world was a much simpler time and being raised on a turkey farm was even


A Powerful Message – Poorly Delivered – Yields Little

usp-nfl_-super-bowl-xlvii-san-francisco-49ers-pres_001-16_9

Chances are in the last few days you’ve seen more coverage of Colin Kaepernick, quarterback for the San Francisco 49ers, than you expected or cared to. This post isn’t focused on the individual, his action or his cause. Rather, it’s


How One Company Inflated a Crazy Idea Into a Fearless Brand

Airbnb

AIrbnb

Each year, at every university in the world, students meet for the first time. It’s very common that people with like-minded ideas and thinking gravitate towards each other. Often, they discuss dreams and visions for their futures – some seem


Meet Steve – The Most Fascinating Woman You’ve Never Heard Of

Dame Stephanie 'Steve' Shirley

Steve Shirley

Refugees, in order to survive, have been forced to flee their countries throughout history. Such was the case with five year old Stephanie and her 9 year old sister who fled Nazi Germany in 1938. Born of a Jewish father, their


The Key to Winning Branding Gold

Olympic Spirit

Olympic statue

Legend has it that the Olympics were founded by Hercules and Alcmene – he the son of Zeus, she a ‘mere mortal’. That story has the competition occurring every four years as part of a festival to honor Zeus. The


Surrender Is Often the Key to Success

Alcoholics Anonymous

The Big Book of Alcoholics Anonymous

Bob Smith was born in St. Johnsbury, Vermont in 1879. Bill Wilson was born sixteen years later on November 26, less than 100 miles away, in East Dorset, Vermont. That distance, their difference in age and each pursuing different career paths


Ben Franklin – The Original Fearless Brand?

Ben Franklin

Benjamin Franklin

Josiah Franklin, a soap and candle maker in Boston, was married twice. Between his two wives he sired seventeen children – seven by his first wife, Anne and ten with his second wife, Abiah. Ben, his tenth (and youngest) son


Add Some Spice to Your Brand – The TABASCO Way

TABASCO

tabasco

During America’s Civil War, Louisiana was a part of the Confederate States of America, known simply as the Confederacy. It came as no surprise then that Union General Nathaniel Banks led a force from the Gulf of Mexico up Bayou


Laugh, Think and Cry Every Day — Jim Valvano

Jim 'Jimmy V' Valvano

Jim Valvano

Rocco and Angelina lived in Queens, New York where they raised their three sons, Nick, Jim and Bob. They were a loving Italian family, never hesitant to hug and kiss each other – the words “I love you” flowing freely.


Are You Willing to Gamble on Yourself?

Liv Boeree

Liv Boeree Poker Champion

Known as the Garden of England, Kent is a county known for its gentle hills and sea lined borders. It touches Greater London to the North as it is located in the South East of England. It is famous for


Have You Earned the Sweet Results of Branding?

Hershey's

Hersheys Chocolate

It was 1871 when 14 year old Milton accidentally dropped his hat into a machine at the print shop where he apprenticed. He was fired. With his mother’s guidance, he was hired as an apprentice for a Lancaster County, Pennsylvania confectioner


The Food Babe Gives New Meaning to Food Fight!

Vani Hari - The Food Babe

Vani Hari-The Food Babe

Her parents immigrated to the United States from Punjab, India – settling in North Carolina. Vani was born in Charlotte on March 22, 1979. Her childhood was as normal as every other kid growing up in America in the 1980’s. That


It’s a Myth That Nice Guys Finish Last

Tom Hanks

Tom Hanks Academy Award Winner

Tom was born in Concord, California on July 9, 1956. His parents were Amos and Janet – he a cook and restaurant manager, she a hospital worker. They divorced when Tom was five, one of those experiences that can affect


Shattering Norms, Hard Work and Determination Yield Powerful Results

Diane Hendricks

Diane Hendricks

Diane Smith was born into a Wisconsin dairy farming family in 1947. She was one of nine children – all girls. When she was nine the family moved to a several hundred acre farm in Osseo, Wisconsin. Mary wanted to spend


This “Bad Boy for Life” Proves There IS a Way Out

Sean Diddy Combs

Sean Puff Daddy Combs

Melvin and Janice welcomed their son into the world on November 4, 1969. Living in Harlem, Janice was a model and a teacher’s assistant. Melvin worked the streets, reputedly an associate of a known drug dealer, Frank Lucas. What isn’t


The Wizardry of John Wooden – Coach, Teacher, Leader

John Wooden

Coach John Wooden

John was born in Hall, Indiana on October 14, 1910 – the second son of Joshua and Roxie Wooden. When he was 8, the family moved to a small farm near Centerton, Ind., a town which boasted a population of


The Holy Grail of Sport – Lord Stanley’s Cup

the Stanley Cup

Lord Stanley's Cup

In 1893, the innaugural Dominion Hockey Challenge Cup was awarded to Montreal HC (Hockey Club) as Canada’s top ranking amateur ice hockey team. The award was concepted, created and awarded by the Governor General of Canada. He first encountered the


The Name is Box – Jack Box

Jack in the Box

Jack-In-The-Box

Imagine starting a successful business only to be fired by your board of directors when they become disenchanted with the company performance. Now think of the irony of being brought back by the same board of directors, fifteen years later, when


Emotional Connections Are the Soul of the Shark Tank Brand

Shark Tank

ABC's Shark Tank

From the beginning of time there have been animals and creatures that have caused mankind to take pause. This isn’t so much a phenomenon as it is survival at its most basic level. Mastodons, tyrannosaurus rex, pterodactyl were just a


Stop Playing Branding PLINKO! 5 Basics of Personal Brand Management

Branding plinko

You’re familiar with the game of PLINKO – perhaps the most iconic game on the most iconic television game show – The Price is Right? The concept is simple. Contestants play pricing games to win up to five discs. They then climb


The Amazing Story of Hamdi Ulukaya – Successfully Impacting the World With Greek Yogurt

Hamdi Ulukaya

Chobani owner Hamdi Ulukaya

The actual day he was born is unknown – much like Jack Daniel before him. They were both born into farming families – but that is where the similarities stop, at least in their early lives. For one thing, Daniel was born in


Want to Know That You’re Right? Prove Yourself Wrong!

Right or Wrong

I attended a small private high school in Metairie, Louisiana. Our assistant principal and Spanish teacher was Elliot Ross Buckley. He was a terrific teacher and a man that I admired greatly. He went on to be General Counsel for


Branding Royalty – How Queen Elizabeth Stands the Test of Time

Queen Elizabeth II

England's Queen Elizabeth II

Little girls love to fantasize about becoming a princess, living a special life filled with attention and riches. In reality, very few actually have their dream become a reality. The fact is that most princesses are born into royalty. Such


Two Steps to Creating Powerful Relationships

Two Steps to Powerful Relationships

The most important reason to focus on your brand is to reap the results that an effective brand delivers. Your brand will generate an emotional connection with each person who encounters it – the key is to make that a


When It Comes to Branding – You Don’t Know Jack

Jack Daniel's

Jack Daniels Tennessee Whiskey

Jasper was born on a farm in Moore County, Tennessee – one of Calaway and Lucinda Daniel’s 12 children. Exactly when that birth occurred is not known for certain – but the consensus is September, 1850. The hard times his family endured were made


Thoughts Become Things – (Some Assembly Required)

Mike Dooley

Mike Dooley, TUT

The decade of the 1960’s was a dynamic time in the U.S. The decade began with President Kennedy announcing his “New Frontier” domestic policy. Kennedy was assassinated and followed by Lyndon Johnson whose vision was to create “The Great Society”.


A Tradition Like No Other – The Masters

The Masters

Masters Golf

When a Miami real estate speculator bought the land just outside of Augusta, Georgia from Fruitland Nurseries, his vision was to build a resort which would cater to the wealthy. However, the Great Miami Hurricane of 1926 destroyed much of


Work Hard, Be Sexy, Build a Life – Ashton Kutcher

Ashton Kutcher

Ashton Kutcher Teen Choice Awards

Twins have a special bond – one that most people cannot understand. Such was the case with fraternal twins Christopher and Michael, born five minutes apart in Cedar Rapids, Iowa on February 7, 1978. Michael, the younger of the two,


For TOMS Success Has Been a Shoo-In

TOMS

Toms Shoes

Blake Mycoskie had earned a partial scholarship to play tennis for Southern Methodist University (SMU) in Dallas, Texas. There, he double majored in Philosophy and Business. After leaving school, he started his first business – EZ Laundry – providing the first on-campus dry cleaning


How Lolo Jones Has Overcome Life’s Hurdles to Achieve Personal Victory

Lolo Jones

Lolo Jones Olympian

Lori was born in Des Moines, Iowa in 1982 – one of five children of an inter-racial couple. Her family was poor, in large measure because her father spent a good deal of time in and out of prison. For all


How KISS Rock and Rolled All Night and Built a Brand All Day

KISS

KISS metal

Stanley Bert Eisen was born in upper Manhattan in 1952. Chaim Witz was born in Haiti, Israel in 1949, moved to Queens, New York at age 8. Each had challenges to face as youngsters. Stanley was born with a birth


Arthur Blank Proves That Successful Branding Principles are Universal

Arthur Blank

Arthur Blank

Max and Mollie had two sons – Michael and Arthur. They lived as a typical family in Queens, New York where Max owned a small pharmaceutical company. The youngest boy, Arthur, attended Stuyvesant High School, which offered accelerated academics to qualifying


How Amara Majeed Found the Courage to be Authentic

Amara Majeed

Amara Majeed Activist

Her parents had immigrated to Baltimore, Maryland from Sri Lanka. Formerly known as Ceylon, Sri Lanka is an island nation just south of India. Despite a civil war which raged for over 30 years, ending in 2009, the nation is


How Jo Malone Has Smelled the Sweet Scent of Success – Twice

Jo Malone

Jo Malone - Jo Loves

Joanne was born in 1963 and grew up in a council house in Kent, England. Her father, Peter, was a painter – her mother, Elaine, was a beautician. As a child, school was difficult for her as she was severely dyslexic.


“Start where you are. Use what you have…” – Arthur Ashe

Arthur Ashe

Arthur Ashe, Athlete, Humanatarian, leader

Arthur’s story is one of maximizing great talent, succeeding in the face of obstacles, resolving to actively address unfair obstructions, extending generosity to those in need and accepting the toughest challenge life can give with quiet grace and dignity. He


Building a Brand? Bob Chapman Knows That Everybody Matters

Bob Chapman and Barry-Wehmiller

Robert 'Bob' Chapman

Craft brewing is considered a modern-day phenomenon, yet in reality, small, independent breweries were the foundation of the beer industry. Nowhere in America was this truer than in St. Louis, Missouri. That’s why, in 1885, Thomas J. Barry and his


Fearless Branding – The Results Are Nothing to Sneeze At

Kleenex® Tissue

Kleenex Tissue

Kimberly, Clark and Company was formed in 1890 with an investment of $30,000 by four young businessmen. The company quickly became the largest paper producer in the Midwest. By 1905, John Kimberly was the sole surviving founder, a circumstance which led to reorganization. In


How Mark LeBlanc Built a Brand to Grow Your Business

Mark LeBlanc

Mark LeBlanc the Small Business Guy

Some boys who are born on St. Patrick’s Day – March 17th – are named Pat. In 1961 – in Minneapolis, Minnesota – a boy born on the ‘grand day’ was named Mark. Insignificant to some – bewildering to others,


How You Too Can Reach the “Summitt” of Branding

Pat Summitt

Pat Summitt Lady Vols coach

She was born in Clarksville, Tennessee, the fourth of five children. She grew up on the family farm with her three older brothers and younger sister. Farm life taught all of the children hard work, commitment and dedication. When their


Is Your Brand a Survivor?

Survivor

Survivor

On March 13, 2000, sixteen Americans were taken to Tiga, a tiny Malaysian island in the South China Sea. It was a very eclectic group ranging in age from a 22 year old aspiring actress to a 72 year old


Build a Magical Brand – The Disney Way

The Walt DIsney Company

The Walt Disney Company

Roy was eight years old when his brother Walt was born in Chicago – it was 1901. Four years later the family moved to Marceline, Missouri where their father had purchased a farm. It was there that Walt discovered his


Vision, Risk, Heart and Faith – Frank McKinney’s Keys to Success

Frank McKinney

Frank McKinney Real Estate Artist

Most kids graduate from high school within four years – but not very many attend four different schools to do so. Of course, it can take that many schools when you are kicked out of the first three you attend.


Fearless Branding – It’s All About the Results

Branding for Results

Fearless Branding -- Building Fearless Brands

Perhaps you’ve heard the question “What percentage of people who bought a 1/4 inch drill bit last year wanted one?” The answer? Zero. Every one of those buyers wanted a 1/4″ hole. The same can be said about branding. Very


Pope Francis’ Keys to Personal Branding – Be Humble, Be Bold, Be Kind

Pope Francis

Pope Francis - Bishop of Rome

The eldest of five children, Jorge Mario Bergoglio was born on December 17, 1936 in Buenos Aires, Argentina. He was born to Italian immigrants who, in 1927, had fled Italy and the rule of Mussolini. The boy’s father, Mario, was an accountant


Look For Possibilities, Work Hard, Earn Your Happy – Michael Strahan

Michael Strahan

Michael Strahan

He was thirteen and doing all he could to keep up with his brothers and the neighborhood kids. His siblings shouted their encouragement “Keep up Bob! Come on Bob!” That sounds like a brotherly thing to do – until you


Semper Fi – What Your Brand Can Learn From the USMC

USMC - United States Marine Corps

United States Marine Corps

It was November 10, 1775 when the Second Continental Congress established a military force consisting of two battalions. These troops were designated as landing forces – able to fight on land or at sea. Such a force was deemed necessary


A Brand Uncaged – A Gift to the World

Dr. Maya Angelou

Dr. Maya Angelou

Marguerite Johnson was born in St. Louis, Missouri on April 4, 1928. She was three when her parents’ marriage ended. Her father sent her and her four year old brother, Bailey Jr., to live with their paternal grandmother. Annie Henderson lived


Learn It, Do It, Give It Away – Meet Clay Mathile

Clay Mathile

Clay Mathile Iams Founder

One can learn a great deal growing up on the family farm. Such was the case of a boy named Clay, the eldest child of Bill and Helen, owners of a forty acre farm in Portage, a small town in northwest Ohio.


How the ROCK Turned Turbulence Into A Rock Solid Brand

Dwayne 'the Rock' Johnson

Dwayne_the_Rock_Johnson

His was a turbulent childhood – born in Hayward, California, the only son of a Samoan mom and an African-American father. The family moved thirteen times during his youth. His father traveled often to find work – and that work paid


Sara Blakely Put Her Butt on the Line to Build a Brand

Sara Blakely

Sara Blakely Spanx Founder

Born in 1971, she was raised in Clearwater, Florida. Her father would ask her and her brother the same question every night at the dinner table – “What did you fail at today?” One night she answered – “I tried


Rockets, Cars and a Brand – All Fueled by Purpose

Elon Musk

Elon Musk Tesla Space-X

On rare occasions, it becomes apparent very early in a person’s life that they are unique, different – special. Such was the case on June 28, 1971 when a boy was born in Pretoria, South Africa to a South African-born British


From Dreamer to Judge – The Evolution of a Brand

Judge Judy

Judge Judy Sheindlin

If there were one word to describe life in the United States after World War II it may be ‘boom’. There was an economic boom, a population boom and a boom in the  television industry. As life returned to normal,


Branding is Like Riding a Roller Coaster – Twists, Turns, Excitement

Chance Rides Inc.

Chance Rides Zipper

C. P. Huntington was the first locomotive purchased by the Southern Pacific Railroad – it featured the number 1 and was named after the company’s third president. It was also one of the engines that led Harold Chance’s passion for trains. This


It Takes Years to Be an Overnight Success

Garth Brooks

Garth Brooks World Tour with Trisha Yearwood

It was the second marriage for both of his parents While he was the second son born to the couple (February 7th, 1962). he was the youngest of six children. His mother had three children from her first marriage, his father had one.


Building a Brand in the Trenches

Burberry

Burberry - a Global Luxury Brand

When he apprenticed at a draper’s shop, he likely had no idea how that would shape his career – and his life. Yet selling fabric to clothiers did exactly that. In 1856, he opened his own outfitting business in Basingstoke,


Branding Lessons From A President

Jimmy Carter

President Jimmy Carter

It had been such an amazing week – one that was full enough to feel more like a month yet seeming to have lasted for mere moments. It was ten pm on a Saturday night as I sat through the


Love What You Do – Fight to Make it Happen

Dana White

UFC President Dana White

He was born in Connecticut in July of 1969. His youth was spent there, in Boston, Las Vegas and ultimately Maine where, in 1987,  he graduated from Herman High School. While his childhood wasn’t spent in necessarily tough areas, he grew up to


Building a Brand by Spreading the Happy

Nutella

Nutella

There are many factors that give birth to new items and innovation –  including technological advances, newly discovered materials, and of course,  good old creative thinking. Yet it’s said that necessity is the mother of invention and there’s a great deal of


How Faith, Hard Work and Love Define a Brand

Tim Tebow

Tim Tebow

Tim’s penchant for overcoming long odds and finishing strong began at the very start of his life. His mother had been treated for amoebic dysentery, which caused significant complications during her pregnancy – he wasn’t expected to survive to full term.


sweetgreen – It’s All About the Sweet Life and a Sweet Brand

sweetgreen

sweetgreen - bringing healthy to fast food

Georgetown University is located in the heart of the nation’s capital – Washington D.C. It is the oldest Jesuit university in the United States and at its very core is the commitment to challenge students to engage in the world


Make Yours the World’s Greatest Brand

Og Mandino

Og Mandino - Author of The Greatest Salesman in the World

Life is filled with choices – some are easy to make, some are much more difficult – some have little significance, others will be life changing. Augustine faced a difficult choice – one that would definitely be life altering. He


Meet Malala – A Truly Fearless Advocate for Education

Malala Yousafzai

I Am Milala - Shot by the Taliban for pursuing an education

There are countless children who love school – who love to learn. Many are afforded that opportunity freely – with easy access to schools, highly motivated teachers and the latest text books. For others, there isn’t that same access to


Pete Cashmore and Mashable – Changing the World

Pete Cashmore

Pete Cashmore of Mashable - Friday's Fearless Brand

As amazing as modern medicine is – there are times when routine procedures turn out to be anything but. Appendicitis is typically treated on an emergency basis, yet the operation boasts a extraordinarily high success rate. In the rare instances


Freedom – Branding’s ‘Bill of Rights’

Freedom

Soaring 2 Freedom

This weekend, the United States of America celebrates its birthday – and 239 years of independence. What does that mean? According to Merriam-Webster, independence means “freedom from outside control or support : the state of being independent”. Freedom is the


She’s Bucking Boundaries and Building Brands

Kirsten Green

Kirsten Green

The University of California, Los Angeles (UCLA) boasts an enrollment of well over 40,000 students. It’s not a challenge to find co-eds who are bright, energetic, attractive and talented. Kirsten easily fit that profile. She graduated in 1993 with a


Is Remaining a Fearless Brand Tougher Than Becoming One?

Samuel Adams Boston Lager

Samuel Adams Boston Lager

What does one do when they’ve earned an undergraduate degree from Harvard University? Some continue their Harvard education and earn an MBA. A handful of those continue their education further and earn a Juris Doctor (JD) degree from the same


How’s Your Vision? How One Man Achieves Dream Results

Joe Edwards

Joe Edwards

John Burroughs High School in St. Louis, MO., has had more than its fair share of highly successful and world famous graduates – Andy Taylor, founder and CEO of Enterprise Rent-a-Car; Grammy winning musician John Hartford; world-renowned  restaurateur Danny Meyer’ Pulitzer prize


The Red Sole is Truly Its Soul

Louboutin

Louboutin heels

Many would view his childhood as anything but normal. Not too many kids get expelled from school three times – before they reach age twelve – and most don’t leave home at the age of 12 1/2. For Christian, however, his youth


A Story That Takes the (Snack) Cake

Twinkies

Twinkies

The Continental Baking Company – of Indianapolis, Indiana, introduced Hostess® Cupcakes back in 1919. Wrapped for on-the-go consumption, they were a big success so Continental expanded in 1926  the line of snacks under the Hostess® brand name. An item that became incredibly popular


The Hat That Branded the West

the Stetson®

Stetson Boss of the Prairie

The American West of the 1800’s was a land filled with promise – not just of hope and great opportunity – but also the promise of diverse dangers and hard living.  For one young man in his twenties, John –


“Go on With Your Bad Self!”

Robin Roberts

Robin Roberts

Tuskegee is a town of about 12,000 people in the southeastern portion of Alabama. It is home to Tuskegee University – a predominately black school founded in 1881 – that developed a national reputation for academics and philanthropy under the


He’s Proof That Geeks are Cool

Bill Nye - The Science Guy

Bill Nye

Before they had even met – much less conceived him – World War II played a significant role in the lives of  his parents. In July of 1941, Ed Nye, the man who would become his father, left San Francisco


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