Blog Archives

How One Woman Overcame Personal Struggles to Impact Millions

Dr. Mary-Claire King

Dr. Mary-Claire King

Mary-Claire was born on February 27, 1946 to Harvey and Clarice King in Evanston, Illinois – a city just north of Chicago. She, younger brother Paul, a stepsister and a stepbrother all had a relatively average childhood. The most traumatic


Branding

Building a (Truly) Brilliant Brand – Impacting the World

Larry Brilliant, MD, MPH

Larry Brilliant, MD, MPH

There are some stories which appear to be so outside of the realm of reality that they are assumed to be a Hollywood movie script. Then there are stories that are so incredible that not even the creative minds that


Branding Personal Branding

Stop Playing Branding PLINKO! 5 Basics of Personal Brand Management

Branding plinko

You’re familiar with the game of PLINKO – perhaps the most iconic game on the most iconic television game show – The Price is Right? The concept is simple. Contestants play pricing games to win up to five discs. They then climb


Branding Personal Branding

Semper Fi – What Your Brand Can Learn From the USMC

USMC - United States Marine Corps

United States Marine Corps

It was November 10, 1775 when the Second Continental Congress established a military force consisting of two battalions. These troops were designated as landing forces – able to fight on land or at sea. Such a force was deemed necessary


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Branding With Breadsticks – It’s All About Value

The concept that ‘more is better’ seems to have permeated our culture. This is especially true in food service and restaurants as evidenced by larger servings, ‘all-you-can-eat’ specials and unlimited drink refills. The belief is that quantity is the secret


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Is Your Brand Going Bananas?

Is your brand going bananas? It absolutely is. The critical question is this – What are you doing about it? Here’s what I mean. Think of your brand as a banana. It’s a fact of nature that bananas continue to ripen


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Writing About Writing – Why I Write

Two weeks ago I received an email from friend and fellow certified Go-Giver speaker and coach, Linda Ryan. It was an offer to participate in something called a Writer’s Blog Hop. I had never heard of the concept but told


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Enjoy Yourself – But Don’t Be ‘That Guy’ or ‘That Girl’ – 5 Keys to Managing Your Brand During the Holidays

“Did you hear that someone fell into the boss’ dinner table at the Holiday party? Who was That Guy?” “I cannot believe that someone would wear such an inappropriate outfit to work – holiday season or not! Who is That


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The Best Brands Are Built on Emotional Connection – Guest Post by Libby Gill

I am truly excited to welcome the first person to guest post to my blog. It is a great pleasure for that guest to be the amazing Libby Gill. Libby is the CEO of a coaching and consulting firm, an


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Achieving Success or Five Steps (+1) to Paradise

Recently I was sitting on the veranda of a bungalow in Sri Lanka. I was taking in the scenery – beautiful greenery, flowers, the pool – all of the rustic serenity this retreat resort provided. Warm breezes carried the sounds


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Five Key Factors For a Truly Authentic Brand

The first and most important plank of building a ‘Fearless Brand’ is to be authentic. This is true for any brand – your company, goods and/or services – but especially true for your personal brand. Your personal brand is ‘in


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Dr. King Had a Dream – Do You?

The “I Have A Dream” speech from Martin Luther King Jr. is without a doubt one of the most powerful and impactful oratories in our country’s history. Dr. King was a man of passion, conviction and vision. It was his


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Does Your Brand Measure Up?

First of all, I ask those of you who believe that your brand is your logo, your web site, your name or your slogan, to please take a few minutes and read a previous blog – Powerful Branding in Three


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4 Reasons To Make Resolutions The Write Way

The winner of the category ”single most broken items’ during the holidays is not toys, electronics or ornaments. Nope, it’s New Year’s resolutions. It is a known fact that 100% of us have broken resolutions in our life. OK, that’s


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One Marine’s 3 Keys To a Successful Team

There are any number of books on leadership and influence (a recent favorite is It’s Not About You) , team building, management and achieving objectives. I have shelves full of them and I’m certain many of you do as well.


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Reduce Conflict – Add to your Gratitude List

The United States celebrates Thanksgiving tomorrow. It is one of my favorite holidays for any number of reasons including the three F’s – family, food and football! However, it is a day that can be so much more than that.


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Don’t Negotiate With Yourself – My Secret to Avoiding Self-Conflict

When I first decided to become a consultant after having just left the corporate world I was eager for business. So eager, in fact, that I would pursue most any piece of business which crossed my path. I used an


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You Too Can Chart Your Own Course to Success

Most Sunday mornings I spend having breakfast with a good friend of mine. Quite often he relates issues from his business life and then seeks my opinions and insights…which I’m more than happy to provide. Recently his topic was wondering


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Sometimes the best thing to say is…NOTHING!

There have been times when I can ‘see’ the words as they come out of my mouth and I try desperately to snag them and put them back. Why? Because no sooner have I uttered them than I know I


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Want to grow your business? STOP Networking!

Stop it. Stop networking. Really! Instead, I urge you to start building a network. What the heck is the difference? Aren’t they the same thing? Glad you asked. You are correct, the purpose of networking IS to build a network.


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Dancing Toast – A study in effective branding

In the midst of over hype, power selling and the seemingly never ceasing compulsion for some to push their message into others’ lives comes a nice little slice of….well….toast. Yes…toast. Well, actually dancing toast. Here is the bulk of an


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How’s Your Receptivity? 7 Pitfalls to Avoid

The Law of Receptivity might be the most challenging of The Go-Giver’s Five Laws of Stratospheric Success. This could be why the authors – Bob Burg and John David Mann – deemed this to be the fifth, and final law


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A Lesson in Influence from Aesop…

I very much enjoy fiction and perhaps that explains, at least in part, why I’m drawn to business books such as “The Go-Giver”, “Getting Naked” and “Who Moved My Cheese?”. Lessons are often much more clear to me when presented


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Personal brands do amazing companies make…

One question I’m often asked is “Should I focus on my personal brand or on my company brand?”. My answer is always an unequivocal YES! If your personal brand and your company brand are out of synch…if they are not


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TGGR – From a philosophy to a brand…

“Shifting one’s focus from getting to giving; in this case meaning constantly and consistently adding value to peoples’ lives, is not only a nice way to live life, but a very financially profitable way, as well. ”  Bob Burg The


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The Go-Giver Retreat – Even more nuggets…

Have you ever been to a conference touting terrific speakers? Have you ever gone home thinking that at least one of the speakers left you wanting more? I have. Actually, I have at every conference I’ve attended…until The Go-Giver Retreat


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The Go-Giver Retreat – Sharing the wealth…

Spending five days in West Palm Beach, Florida in April was something I was really looking forward to.  Sunshine, beaches, great restaurants and a relaxed attitude all sounded terrific and hey, I deserved all of that! 🙂 Add to that


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Powerful Branding in 3 Words

Your brand is your most valuable asset and needs to be treated as such. If you don’t manage your own brand, someone else will. Needless to say, not everyone has your best interests in mind and those that do may


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Move the Flashlight – Getting Smarter vs. Older

Note: This retro post was my very first blog. I ran across it today and found that it still resonated with me. I no longer use the “Move the Flashlight”  blog name but the concept remains valid and relevant. I


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Leave the card counting in Vegas…

The movie ’21’ is the fact-based story about six MIT students who were trained to become experts in card counting and subsequently took Vegas casinos for millions in winnings. It was a very entertaining movie with a great cast that


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Success, Happiness and All That Jazz…

“Laisse les bon temps rouler!” If you’ve spent anytime in New Orleans you’ve heard this saying. Translation? “Let the good times roll!” South Louisiana is in my blood – literally. With a father born and raised in New Orleans and


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Branding by the P’s

I was recently asked to contribute my thoughts to an article on re-branding being written by a local chamber of commerce. I was flattered and began to ask for more details. The chamber’s marketing director said, “I hope it’s OK


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Drill bits, your brand and you….

How many 1/4″ drill bits were sold in the United States last year? Anyone? Class? Beuhler? OK, I have no idea either. However, I’m fairly positive I know how many people wanted a 1/4″ drill bit. My answer is a


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Speaking…..

Speaking, branding, go-giver, clarity, seven cs of branding


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About YOU….

You are the customer and it’s all about you. See how Bill Ellis can help you to optimize your brand.


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Branding….

Branding is the platform for all services by Bill Ellis at Branding for Results


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Coaching….

Coaching includes executive coaching, branding coaching, group coaching, Go-Giver coaching and workshops on branding, networking and finding clarity.


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