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Is Your Brand Worth Spreading?

TED Talks

In 1949 George Orwell published a book which portrayed a world under the oppressive rule of a privileged party with a tyrannical leader known as “Big Brother”. Individualism and independent thinking were deemed criminal in the name of a ‘greater


Friday's Fearless Brand

Branding? Be All In – All the Time!

Eric Thomas - The Hip Hop Preacher

In the 1970’s Detroit was booming – Motown, Smokey Robinson, the Jackson 5; Ford, GM, Chrysler all robust; Lions, Tigers, Red Wings and Pistons all vibrant sport franchises. Detroit was in a renaissance of sorts.  For one particular youngster life


Friday's Fearless Brand

Building Your Brand? Be in the NO!

Go For No!

Richard was a young salesman in a men’s clothiers store. He knew his sales would have to improve. One day the district manager, a man named Harold, showed up for a store check. The salesman realized he had an opportunity


Friday's Fearless Brand

Think It. See It. Do It. Be a Hero.

GoPro

This ‘overnight success’ began as an idea over a decade ago. The concept was spawned from a desire to capture on film, the energy and excitement of one man’s passion. An avid surfer, he wanted photos to document the action


Friday's Fearless Brand

If You Can Dream It You Can Achieve It

Zig Ziglar

As a ten day old baby he was placed on his mother’s stomach by a doctor who told her that her boy was dead. That was in Coffee County, Alabama in November of 1926.  He was buried in McKinney, Texas,


Friday's Fearless Brand

How to Knock Your Company’s Brand Out of the Park

The St. Louis Cardinals

While they have been around since 1875, their first official season was 1882. They began as the Brown Stockings, became the Browns and for one year their moniker was the Perfectos – really. Between then and now they have achieved

Company Branding Friday's Fearless Brand

Good Morning…This is Ken. Poolside. Cordless.

Kenny Williamson

Born in Charleston, West Virginia on April 7, 1928 he began to really learn about life – about himself – in his very early teens.  His first  job was running a paper route. As the ‘new kid’ he was given


Friday's Fearless Brand

Building Your Brand While Naked (OK – Wear Briefs)

The Naked Cowboy

New York City is nicknamed Gotham, the City That Never Sleeps, the Big Apple and the Empire City to mention just a few. When people think of New York City Broadway, Wall St., the Yankees, the Empire State building, 30


Friday's Fearless Brand

In Branding, Authenticity and Value Trump Glamour!

Ivory Soap

There is no debate that in 1878 one of the all-time most successful consumer products was launched by the Procter & Gamble Company (P&G) in Cleveland, Ohio. The story of how that product came to be varies, however. The official company version


Friday's Fearless Brand

Humility – A Not So Surprising Key to Success

John David Mann

The Musician. At the age of thirteen, in response to a request from his mother, he wrote his first serious musical composition. Not, as one might expect,  for his school pageant – but for a theatrical production of Aeschylus’ Prometheus Bound. His music was


Friday's Fearless Brand

Never Give Up – No White Flags – Team Gleason

Steve Gleason

The city had been devastated – massive property damage, unthinkable financial losses, tragic loss of life – when Hurricane Katrina came calling in August of 2005 with her 175 MPH winds and following storm surge. Lives turned upside down. Homes and businesses


Friday's Fearless Brand

Building An Emotional Connection ~ at 200 MPH

NASCAR

Their livelihood depended on the ability to outrun and outmaneuver federal tax agents and local law enforcement. Reputations were built on who was the best at doing that. It was the Prohibition years, moonshine was their product and cars were their


Friday's Fearless Brand

How to Create A Concrete Branding Experience

Ted Drewes

It’s a hot, humid summer night – a large bustling crowd surrounds the small white building on historic Route 66 in St. Louis. The building is illuminated – with its distinct dormers clearly visible in the dark of the night


Friday's Fearless Brand

The Most Connected Man in America Loves You!

Peter Strople

Caring about – and for – others came very early and quite naturally for him. Born in Canada, he and his twin sister were given up for adoption when they were just  3 1/2. At the age of 6 their


Friday's Fearless Brand

Conviction, Perspective, Stovepipe Hats & Branding

Abraham Lincoln

President Abraham Lincoln

He was born in Kentucky – a slave state – but made Illinois – a ‘free’ state – his home. Although he read the Bible daily he never belonged to an organized church. He did not have a law degree


Friday's Fearless Brand Personal Branding

A Fab Four of Branding Lessons From the ‘Fab Four’

The Beatles

It was March 1957, in Liverpool, England, when a sixteen year old boy started a band and named it The Quarrymen. He befriended a fifteen year old guitarist and added him to the group. That member brought one of his


Friday's Fearless Brand

Will this Year’s Super Bowl Ads Score Big or Fall Flat?

Apple

It is the time of year when champions are crowned in the world of professional football. There’s the actual football game of course – but I am speaking of the commercials which air during the game. At $4,000,000.00 per :30


Friday's Fearless Brand

An American Success Story or a ‘Classless Thug’?

Richard Sherman

A dream of many an American youth is to play in the Super Bowl. Making that dream bigger is the idea of making the play that gives your team that opportunity. The odds against that dream becoming a reality are


Friday's Fearless Brand

Passion and Conviction is Contagious – Dr. Martin Luther King Jr.

Dr. Martin Luther King Jr.

The first time I was directly touched by him was as a youth at a party at a friend’s house. My buddy’s sister-in-law was there and her presence, maturity and beauty easily drew the attention of this teen-aged boy. What


Friday's Fearless Brand

Eulogizing a Brand Whose Time Has Passed ….. Friday’s UN-Fearless Brand

The BCS

One of the greatest college football championship games was played on January 6th, 2014. The undisputed number one ranked Florida State Seminoles faced off with the undisputed number two team – the Auburn Tigers. Played in front of over 90,000


Friday's Fearless Brand

How to Make it The Year of Your Fearless Brand

Your 2014

A new year has begun filled with all of the promise and hope and plans of new beginnings each January 1st creates. In just two short days the new year has brought us any number of significant happenings. Storms are


Friday's Fearless Brand

What Is a Fearless Brand?

Five Essential Elements

Helping people to understand  the power of  branding is at the core of my own brand – my value proposition – and I began writing my Friday’s Fearless Brand series to do exactly that.  In my opinion, any effective learning


Friday's Fearless Brand

Fred

Can you imagine moving into a gorgeous new home, hearing a knock on the front door and hearing this from the man standing there? “Good Morning…I’m your postal carrier. I just stopped by to introduce myself – to welcome you


Friday's Fearless Brand

Daniel Day-Lewis

He was a child vandal and later a thug. He was the white adopted son of Indians. He was wrongfully convicted of an IRA bombing. A gentleman lawyer, he was the heir to a prominent New York City family. He


Friday's Fearless Brand

The United Arab Emirates Turns 50 and Invites the World to Its Party

The United Arab Emirates

Imagine how adventurous one must be to start planning the celebration for their 5oth birthday years before turning 4o. Imagine being so bold as to openly invite the entire world to the party. Imagine the thrill of finding out one


Branding Friday's Fearless Brand

Target

They are the fourth largest retailer in the United States and the second largest discount retailer. They are a part of the Standard & Poor’s 500 Index and rank thirty-sixth on Fortune 500. They rank twenty-second overall on both FORTUNE’s


Friday's Fearless Brand

John Fitzgerald Kennedy

On this day fifty years ago an announcement came over the public address system at Dowell Elementary School in El Paso, Texas. “President Kennedy has been shot. School is closing and the students are to be dismissed immediately.” As a


Friday's Fearless Brand

Billy Graham

He celebrated his ninety-fifth birthday less than a week ago.  His lifetime audience over his career is estimated at over 2.2 billion people. Among the numerous awards and honors he has received are both the Presidential l Medal of Freedom


Friday's Fearless Brand

Mariano Rivera

He was born the son of a fishing boat captain in Panama. His family lived in a very poor town – Puerto Caimito.  Growing up he and his friends played futbol (soccer) and baseball on the village’s field – the


Friday's Fearless Brand

‘Halloween’

On Halloween night in 1963 a six year old boy killed his sister with a kitchen knife. Fifteen years later that boy escaped from the psychiatric hospital he had been committed to and headed back to his hometown of Haddonfield,


Friday's Fearless Brand

Bob Burg

To many he is known as “Mr. Go-Giver”. Together with John David Mann, he co-authored The Go-Giver, an international best-selling book. In it, they put forth the premise that focusing on giving – vs getting – is a profitable way to live.


Friday's Fearless Brand

ELMO

He is an international star. His fans span three generations – at least. His image has generated millions of dollars in sales and profit. He has his own song. Heck, he has his own world! It is not all of his fame


Friday's Fearless Brand

Bruce Clithero

In the past two weeks Friday’s Fearless Brands have both been well known and delivered far reaching impact.  ‘Madiba’ – Nelson Mandela – united a sorely divided country. His efforts reached well beyond geographic boundaries and touched the entire world.


Friday's Fearless Brand

The Go-Giver

“‘Does it make money?’ is not a bad question. It’s a great question. It is just a bad first question. It starts you off pointed in the wrong direction. The first question should be ‘Does it serve? Does it add value to others?’ If the answer


Friday's Fearless Brand

Nelson Mandela – Activist, Statesman, Fighter for Social Justice, Leader, Icon

Nelson Mandela - Madiba

He is affectionately called Tata (Father) by millions of South Africans and is known as the Father of the Rainbow Nation. He has received hundreds of awards and honors including the U.S. Presidential Medal of Freedom and the Soviet Order of Lenin.


Friday's Fearless Brand

‘The Nametag Guy’

As of today Scott Ginsberg – this Friday’s Fearless Brand –  has worn a nametag for 4,706 consecutive days. Yes, he wears a nametag every second of every day. There should be no question as to why he is known


Friday's Fearless Brand

FEAR

You may find it ironic – but fear is fearless. Fear will impose itself in virtually any situation or place. Fear often shows up when it is least expected. Simply put, we all experience fear at some point. Those who say they


Friday's Fearless Brand

Amazon (and More)

In mid-August I purchased a small electronic gadget through Amazon.com. At the time, I did not give much thought to what a fantastic buying experience it was. I found the product immediately using the search function, used one-click to check


Friday's Fearless Brand

Friday’s Fearless Brand – Roni Chambers

This week the GO! Network in St. Louis was closed. A not-for-profit organization begun in 2008, GO! Network committed to teaching, mentoring, nurturing and supporting people who found themselves in career transition. There was clearly no shortage of members as


Friday's Fearless Brand

It Takes a Little Crazy to Make a Difference – Dafna Michaelson Jenet

Dafna Michaelson Jenet

Do you know someone who is always busy? The kind of person that actually makes you a bit tired just by hearing about all their activities and interests and such? If you do, this Friday’s Fearless Brand will remind you


Friday's Fearless Brand Personal Branding

David Ellis

Meet David John Ellis, Jr. this Friday’s Fearless Brand. What’s that you say? Yes, he’s my brother. No, he is not famous. Nor is he powerful. He’s certainly not incredibly wealthy – by monetary standards. Have I resorted to nepotism


Friday's Fearless Brand

Libby Gill

I am not one who has ever had much interest in attending business conferences. I am also one of those people who virtually never wins anything in raffles, lotteries and the like. Imagine my surprise to find myself at the

Friday's Fearless Brand

‘the Donald’

Surprised? If so, you are not alone. I have already gotten that reaction from having mentioned this week’s subject to my ‘inner circle’ earlier in the week. Donald Trump is quite a polarizing figure. There are those that admire him

Friday's Fearless Brand

‘Lefty’

The Claret Jug is his. He  just won The Open Championship by completing a stunning five under par fourth round. It is already being called a performance for the ages.  For that he won $2.1 million (61% of which will


Friday's Fearless Brand

Rodriguez

Imagine this as a movie plot. A virtually unknown Mexican-American singer-songwriter from Detroit produces two albums in the early 1970’s which are complete commercial flops in the U.S. so he puts his energy into various labor jobs to support himself


Friday's Fearless Brand

It Starts With You

As a coach and  speaker – a branding guy – I guide people in the discovery of their dreams and in creating the successful life they desire. Together we find their clarity of purpose – their why.  Building fearless brands


Friday's Fearless Brand

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