A Brand Audit is an independent assessment of your brand – how it is positioned and messaged. Think of it as you would a CPA’s audit of your financial records. Having an independent and professional assessment of your current brand and marketing efforts serves a similar purpose.
What are the benefits of a Brand Audit?
Clarity of your Brand – your value proposition – for customers and employees alike Knowledge as to what is working – and what is not working An effective and actionable plan to strengthen your brand presence More efficient branding = greater sales and higher profits – a higher marketing ROI Greater value
The three stages of my Brand Audit
Preliminary investigation of current, past and planned branding and marketing initiatives and materials. This includes learning the core vision, objectives and goals of the company, a thorough review of all marketing materials and brand statements and a tour of pertinent facilities.
Further discussions are held with the owner and key stakeholders of the company provide further details and perspective on the company – its brand and marketing efforts. These discussions are strictly confidential in order to guarantee open and unedited dialogue. There needs be access to employees, suppliers, customers and prospects (where possible) in order to obtain a true 360°perspective.
The final phase of my brand audit is the creation and delivery of my assessment of your brand and marketing efforts. A thorough SWOT analysis assesses pros, cons and opportunities. What ‘gaps’ exist vs. your vision and business objectives? The audit typically results in 3-5 branding strategies tied directly to the objectives – and potential – of the company, product or individual. These strategies will deliver increased value, greater brand awareness and/or more efficient spending,
Protect your brand and marketing investment.
Assure a successful future for your business.
Invest in a brand audit today.