Blog Archives

The Year in Three Words

My Three Words

Many people, including myself, begin their year with the three words – Happy New Year. That phrase is a wonderful greeting and a terrific wish for ourselves and others – but it won’t sustain us through the year. Another set of


General

How a Group of Entrepreneurs Endeavor to Impact the World

Endeavor

endeavor entrepreneurs

Peter Kellner’s father was a Hungarian immigrant whose family consisted of a long line of entrepreneurs. His mother’s family had settled in Massachusetts in 1635. After he graduated from Princeton University, Peter traveled to Hungary on a Fulbright Scholarship. There


Company Branding Friday's Fearless Brand

Add Some Spice to Your Brand – The TABASCO Way

TABASCO

During America’s Civil War, Louisiana was a part of the Confederate States of America, known simply as the Confederacy. It came as no surprise then that Union General Nathaniel Banks led a force from the Gulf of Mexico up Bayou


Company Branding Friday's Fearless Brand

Stop Playing Branding PLINKO! 5 Basics of Personal Brand Management

Branding plinko

You’re familiar with the game of PLINKO – perhaps the most iconic game on the most iconic television game show – The Price is Right? The concept is simple. Contestants play pricing games to win up to five discs. They then climb


Branding Personal Branding

The Amazing Story of Hamdi Ulukaya – Successfully Impacting the World With Greek Yogurt

Hamdi Ulukaya

Chobani owner Hamdi Ulukaya

The actual day he was born is unknown – much like Jack Daniel before him. They were both born into farming families – but that is where the similarities stop, at least in their early lives. For one thing, Daniel was born in


Friday's Fearless Brand Personal Branding

Branding Royalty – How Queen Elizabeth Stands the Test of Time

Queen Elizabeth II

England's Queen Elizabeth II

Little girls love to fantasize about becoming a princess, living a special life filled with attention and riches. In reality, very few actually have their dream become a reality. The fact is that most princesses are born into royalty. Such


Friday's Fearless Brand Personal Branding

Two Steps to Creating Powerful Relationships

Two Steps to Powerful Relationships

The most important reason to focus on your brand is to reap the results that an effective brand delivers. Your brand will generate an emotional connection with each person who encounters it – the key is to make that a


General Personal Branding

When It Comes to Branding – You Don’t Know Jack

Jack Daniel's

Jack Daniels Tennessee Whiskey

Jasper was born on a farm in Moore County, Tennessee – one of Calaway and Lucinda Daniel’s 12 children. Exactly when that birth occurred is not known for certain – but the consensus is September, 1850. The hard times his family endured were made


Company Branding Friday's Fearless Brand

Thoughts Become Things – (Some Assembly Required)

Mike Dooley

Mike Dooley, TUT

The decade of the 1960’s was a dynamic time in the U.S. The decade began with President Kennedy announcing his “New Frontier” domestic policy. Kennedy was assassinated and followed by Lyndon Johnson whose vision was to create “The Great Society”.


Friday's Fearless Brand Personal Branding

A Tradition Like No Other – The Masters

The Masters

Masters Golf

When a Miami real estate speculator bought the land just outside of Augusta, Georgia from Fruitland Nurseries, his vision was to build a resort which would cater to the wealthy. However, the Great Miami Hurricane of 1926 destroyed much of


Company Branding Friday's Fearless Brand

For TOMS Success Has Been a Shoo-In

TOMS

Toms Shoes

Blake Mycoskie had earned a partial scholarship to play tennis for Southern Methodist University (SMU) in Dallas, Texas. There, he double majored in Philosophy and Business. After leaving school, he started his first business – EZ Laundry – providing the first on-campus dry cleaning


Friday's Fearless Brand

It Takes Years to Be an Overnight Success

Garth Brooks

Garth Brooks World Tour with Trisha Yearwood

It was the second marriage for both of his parents While he was the second son born to the couple (February 7th, 1962). he was the youngest of six children. His mother had three children from her first marriage, his father had one.


Friday's Fearless Brand

Love What You Do – Fight to Make it Happen

Dana White

UFC President Dana White

He was born in Connecticut in July of 1969. His youth was spent there, in Boston, Las Vegas and ultimately Maine where, in 1987,  he graduated from Herman High School. While his childhood wasn’t spent in necessarily tough areas, he grew up to


Friday's Fearless Brand

How Faith, Hard Work and Love Define a Brand

Tim Tebow

Tim’s penchant for overcoming long odds and finishing strong began at the very start of his life. His mother had been treated for amoebic dysentery, which caused significant complications during her pregnancy – he wasn’t expected to survive to full term.


Friday's Fearless Brand

sweetgreen – It’s All About the Sweet Life and a Sweet Brand

sweetgreen

sweetgreen - bringing healthy to fast food

Georgetown University is located in the heart of the nation’s capital – Washington D.C. It is the oldest Jesuit university in the United States and at its very core is the commitment to challenge students to engage in the world


Friday's Fearless Brand

Make Yours the World’s Greatest Brand

Og Mandino

Life is filled with choices – some are easy to make, some are much more difficult – some have little significance, others will be life changing. Augustine faced a difficult choice – one that would definitely be life altering. He


Friday's Fearless Brand

Meet Malala – A Truly Fearless Advocate for Education

Malala Yousafzai

I Am Milala - Shot by the Taliban for pursuing an education

There are countless children who love school – who love to learn. Many are afforded that opportunity freely – with easy access to schools, highly motivated teachers and the latest text books. For others, there isn’t that same access to


Friday's Fearless Brand

Pete Cashmore and Mashable – Changing the World

Pete Cashmore

Pete Cashmore of Mashable - Friday's Fearless Brand

As amazing as modern medicine is – there are times when routine procedures turn out to be anything but. Appendicitis is typically treated on an emergency basis, yet the operation boasts a extraordinarily high success rate. In the rare instances


Friday's Fearless Brand

Freedom – Branding’s ‘Bill of Rights’

Freedom

This weekend, the United States of America celebrates its birthday – and 239 years of independence. What does that mean? According to Merriam-Webster, independence means “freedom from outside control or support : the state of being independent”. Freedom is the


Friday's Fearless Brand

She’s Bucking Boundaries and Building Brands

Kirsten Green

The University of California, Los Angeles (UCLA) boasts an enrollment of well over 40,000 students. It’s not a challenge to find co-eds who are bright, energetic, attractive and talented. Kirsten easily fit that profile. She graduated in 1993 with a


Friday's Fearless Brand

How’s Your Vision? How One Man Achieves Dream Results

Joe Edwards

John Burroughs High School in St. Louis, MO., has had more than its fair share of highly successful and world famous graduates – Andy Taylor, founder and CEO of Enterprise Rent-a-Car; Grammy winning musician John Hartford; world-renowned  restaurateur Danny Meyer’ Pulitzer prize


Friday's Fearless Brand

The Red Sole is Truly Its Soul

Louboutin

Many would view his childhood as anything but normal. Not too many kids get expelled from school three times – before they reach age twelve – and most don’t leave home at the age of 12 1/2. For Christian, however, his youth


Friday's Fearless Brand

A Story That Takes the (Snack) Cake

Twinkies

The Continental Baking Company – of Indianapolis, Indiana, introduced Hostess® Cupcakes back in 1919. Wrapped for on-the-go consumption, they were a big success so Continental expanded in 1926  the line of snacks under the Hostess® brand name. An item that became incredibly popular


Friday's Fearless Brand

The Hat That Branded the West

the Stetson®

The American West of the 1800’s was a land filled with promise – not just of hope and great opportunity – but also the promise of diverse dangers and hard living.  For one young man in his twenties, John –


Friday's Fearless Brand

“Go on With Your Bad Self!”

Robin Roberts

Tuskegee is a town of about 12,000 people in the southeastern portion of Alabama. It is home to Tuskegee University – a predominately black school founded in 1881 – that developed a national reputation for academics and philanthropy under the


Friday's Fearless Brand Personal Branding

He’s Proof That Geeks are Cool

Bill Nye - The Science Guy

Before they had even met – much less conceived him – World War II played a significant role in the lives of  his parents. In July of 1941, Ed Nye, the man who would become his father, left San Francisco


Friday's Fearless Brand

The Ragin’ Cajun – Eccentric and Controversial; Authentic and Effective

James Carville

Carville, Louisiana is located in Iberville Parish just south of Baton Rouge.  The town was given its name in the late 1800’s in honor of its postmaster. It is home to the National Hansen’s Disease Museum – located at the site of a former sugar plantation


Friday's Fearless Brand

One Man’s Dream is Shaping A Country’s Future

Patrick Awuah

He was born in Accra, Ghana in 1965 and raised in that country’s chaos of the sixties and seventies. Ghana was under the rule of a military dictatorship whose policies made life difficult, to say the least. Finding food was a daily challenge


Friday's Fearless Brand

What You Do Doesn’t Always Define Who You Are

Hugh Jackman

His family left England in 1967, moving to Australia as part of that country’s “populate or perish” initiative which offered financial incentives to immigrants. Born the next year, he was the youngest of five children but only the second to be Australian born.  The


Friday's Fearless Brand

Language, Gender nor a Hurricane Could Stop This Fearless Brand

Carmen Castillo

She was born on the Spanish island of Mallorca – the sixth of ten children. She first stood out because of her natural blonde hair – her family warmly referring to her as the ‘blonde sheep’ of the family.  The


Friday's Fearless Brand

Chuck Norris was a Fearless Brand Before There was Branding

Chuck Norris

By his own account, his childhood was average at best – but more accurately, it was mundane, if not downbeat. The oldest of three boys, he was born in Ryan, Oklahoma on March 12, 1940. His father – a truck


Friday's Fearless Brand

There’s Real Magic in Fearless Branding

mike & MIKE

ESPN Mike & Mike

About the only thing the two boys had in common was the same first name. One was born into a Catholic family in 1962 in Cleveland, Ohio. He grew up with the no-nonsense, hard working, blue-collar persona the city itself


Friday's Fearless Brand

Maverick in Thought – Shark in Business

Mark Cuban

People who have not been to Pittsburgh, PA might imagine it to be  a steel town – dirty with soot-filled skies. The image might be one which includes a town past its prime, comprised of a blue-collar population with a


Friday's Fearless Brand

Want to Build a Successful Brand? Treat People Right!

David Steward

Though he was born in Chicago, IL- the fifth of eight children – he was raised in the small town of Clinton, Missouri, his mother’s hometown. She had moved to Illinois in the 1940’s, however, because her family wanted her


Friday's Fearless Brand

Satire or Controversial? – Selective Perception and Branding

Archie Bunker

At first glance he was just one of countless blue collar workers living with his wife of 22 years in Queens, NY. It was the early 1970’s – a time of turmoil – anti-war protests, student unrest, civil rights activism- and a


Friday's Fearless Brand

Your Neighborhood Grocery Store – Authentically Quirky

Trader Joe's

With over 11,000 outlets, the Rexall Drug Company was the largest U.S. drug store franchise in 1958. The company accounted for 20% of all drug stores – each one owned by a local pharmacist. That business model had been successful since the company’s


Friday's Fearless Brand

How to Ace Brand Building

Ace Hardware

It is said that there is strength in numbers – in 1924, four Chicago businessmen put their faith and efforts into proving that adage. Four men – each of whom had established retail hardware stores – believed their business would


Friday's Fearless Brand

Beyond NFL Football, Fame and Fortune Lies True Success

Jason Brown

There are people who seem to be destined for one particular position in life – to fulfill a particular role or profession. Such was the case with a boy born in Henderson, North Carolina in May of 1983. Located near the


Friday's Fearless Brand

Harness the Power of Authenticity!

Ellen DeGeneres

Until the age of thirteen she had lived a quiet life with her parents and older brother in Metairie, La. – just outside of New Orleans.  The family – Christian Scientists – attended weekly services together. There, the signs on the wall


Friday's Fearless Brand

How to Reach the Pinnacle in Branding

Montblanc

On the surface, it may have appeared to be an unusual collaboration – a stationery shop manager, a banker and an engineer. Seemingly the only common bond was that they were all German – however, they shared a vision for


Friday's Fearless Brand

How to Build a Brand with 140 Characters

Twitter

Jack Dorsey is without a doubt the most acclaimed alumnus of Archbishop DuBourg High School in St. Louis – though he didn’t distinguish himself there. The fact that it took some time to achieve a bit of renown wasn’t due


Friday's Fearless Brand

Three Things Your Brand Can Learn From Mercedes-Benz

Mercedes Benz

What are the chances that someone’s vision comes to life and changes the world? What are the chances that two people with a similar vision each succeed in their pursuit of making it a reality? What are the chances that


Friday's Fearless Brand

To Her It’s a Calling – Not a Career

Indra Nooyi

In October of 1955, a banker and his wife welcomed their baby girl into the world in Madras (now Chennai) southern India. At that time it was generally accepted that a girl would follow a certain path to marriage and motherhood. This


Friday's Fearless Brand

Make Your Brand a Companion for Life

Victorinox Swiss Army

At the age of 24, Karl Elsener opened a cutlery store in the small town of Ibach, Switzerland with the help of his mother – it was 1884. He made and sold quality knives and surgical tools. Competing with other


Friday's Fearless Brand

It’s “No Problem” to say “My Pleasure”

Elevate the Customer Experience

Let me share some recent interactions I’ve had with various service providers… “Thanks for taking care of this issue.”  –  “No problem.” “Would you please bring us a child’s menu?”  –  “No problem.” “Will you see if you have this


General

Building Your Brand? Relationships Matter!

LinkedIn

Born in Stanford, California, he was raised in Berkeley. High school took him to Vermont where he attended The Putney School which combines the New England work ethic with a strong academic program with focus on coeducation and community service. From


Friday's Fearless Brand

How to Brew a Successful Brand

Starbucks

The three had plenty in common beginning with their friendship. Each graduated from the University of San Francisco – one a history teacher, one a writer and one an English teacher. The three – Zev Siegel, Gordon Bowker and Jerry


Friday's Fearless Brand

Branding With Breadsticks – It’s All About Value

The concept that ‘more is better’ seems to have permeated our culture. This is especially true in food service and restaurants as evidenced by larger servings, ‘all-you-can-eat’ specials and unlimited drink refills. The belief is that quantity is the secret


Branding

Building a Brand With PURPOSE

Corey Jahnke

There were some very noteworthy events in 1966 – the U.S. began an aggressive escalation of military in Vietnam while anti-war protests grew exponentially, Indira Ghandi visited the U.S., the Miranda warning became law, Surveyor 1 landed on the moon


Friday's Fearless Brand

Branding Hell or One Helluva Brand?

Gordon Ramsay

Lives are filled with changes and twists – his was no exception. Early in his life those changes were driven by his father. whose various occupations included welder, shopkeeper and swimming pool manager to name but a few. His various jobs


Friday's Fearless Brand

You Brand Like a Girl!

Anne Mulcahy

Born in Rockville Centre, NY in 1952 she was the only daughter in a family with four sons. That could have been daunting for her had it not been for her parents. They encouraged her to compete equally with her


Friday's Fearless Brand

Building Fearless Brands – Assembly Required

IKEA

His career in sales began quite early – selling matches to neighbors when he was five years old. Later, he used his bicycle to expand his geography and diversified his line of products by becoming aware of his customer’s needs and


Friday's Fearless Brand

This Brand Is Just ‘SO Sharky’

Shark Week

It was right at dusk one summer evening in June of  1975 when Chrissie Watkins left a beach party on Amity Island to go skinny dipping. She wasn’t seen again until her remains were discovered on the beach. The medical


Friday's Fearless Brand

Is Your Brand Going Bananas?

Is your brand going bananas? It absolutely is. The critical question is this – What are you doing about it? Here’s what I mean. Think of your brand as a banana. It’s a fact of nature that bananas continue to ripen


Branding

Branding – With Blood, Sweat & Tears

American Red Cross

From a very early age she had a drive to help others and to be productive. She helped the man hired to repaint the family home. At the age of ten she nursed her brother – who was severely injured


Friday's Fearless Brand

A Recipe for Happiness and Success

"Carl Casper" - the Chef

His talent was seemingly unlimited. He had burst on the scene with the promise of being one of the best ever. He had an imagination which paired foods and seasonings never before seen – or tasted.  He had a flair for creating


Friday's Fearless Brand

Ready, Set…Grow! – Your Value

Dondi Scumaci

She was born in Oregon, into a family of ranchers and farmers. Her parents had moved to the city to raise her, believing they were providing her with opportunities they had lacked having grown up on farms. Ironically, her desire


Friday's Fearless Brand

Branding is a Journey – Let’s Ride

Harley-Davidson

It was 1901 when they started to work on creating a motorized bicycle. The two friends were determined to integrate William’s motor design into a standard bike frame using Arthur’s machine shop connection. Two years later they had a finished


Friday's Fearless Brand

Branding at Tiffany’s – How to Make Your Brand Sparkle

Tiffany & Co.

Charles and John opened their stationery and fancy goods emporium in lower Manhattan in 1837 with a unique approach. For one thing, all items were clearly marked with their price to discourage the haggling common in those days. Another policy


Friday's Fearless Brand

Writing About Writing – Why I Write

Two weeks ago I received an email from friend and fellow certified Go-Giver speaker and coach, Linda Ryan. It was an offer to participate in something called a Writer’s Blog Hop. I had never heard of the concept but told


Branding

Is Your Brand Worth Spreading?

TED Talks

In 1949 George Orwell published a book which portrayed a world under the oppressive rule of a privileged party with a tyrannical leader known as “Big Brother”. Individualism and independent thinking were deemed criminal in the name of a ‘greater


Friday's Fearless Brand

Branding? Be All In – All the Time!

Eric Thomas - The Hip Hop Preacher

In the 1970’s Detroit was booming – Motown, Smokey Robinson, the Jackson 5; Ford, GM, Chrysler all robust; Lions, Tigers, Red Wings and Pistons all vibrant sport franchises. Detroit was in a renaissance of sorts.  For one particular youngster life


Friday's Fearless Brand

Think It. See It. Do It. Be a Hero.

GoPro

This ‘overnight success’ began as an idea over a decade ago. The concept was spawned from a desire to capture on film, the energy and excitement of one man’s passion. An avid surfer, he wanted photos to document the action


Friday's Fearless Brand

If You Can Dream It You Can Achieve It

Zig Ziglar

As a ten day old baby he was placed on his mother’s stomach by a doctor who told her that her boy was dead. That was in Coffee County, Alabama in November of 1926.  He was buried in McKinney, Texas,


Friday's Fearless Brand

Good Morning…This is Ken. Poolside. Cordless.

Kenny Williamson

Born in Charleston, West Virginia on April 7, 1928 he began to really learn about life – about himself – in his very early teens.  His first  job was running a paper route. As the ‘new kid’ he was given


Friday's Fearless Brand

Building Your Brand While Naked (OK – Wear Briefs)

The Naked Cowboy

New York City is nicknamed Gotham, the City That Never Sleeps, the Big Apple and the Empire City to mention just a few. When people think of New York City Broadway, Wall St., the Yankees, the Empire State building, 30


Friday's Fearless Brand

In Branding, Authenticity and Value Trump Glamour!

Ivory Soap

There is no debate that in 1878 one of the all-time most successful consumer products was launched by the Procter & Gamble Company (P&G) in Cleveland, Ohio. The story of how that product came to be varies, however. The official company version


Friday's Fearless Brand

Humility – A Not So Surprising Key to Success

John David Mann

The Musician. At the age of thirteen, in response to a request from his mother, he wrote his first serious musical composition. Not, as one might expect,  for his school pageant – but for a theatrical production of Aeschylus’ Prometheus Bound. His music was


Friday's Fearless Brand

Never Give Up – No White Flags – Team Gleason

Steve Gleason

The city had been devastated – massive property damage, unthinkable financial losses, tragic loss of life – when Hurricane Katrina came calling in August of 2005 with her 175 MPH winds and following storm surge. Lives turned upside down. Homes and businesses


Friday's Fearless Brand

Building An Emotional Connection ~ at 200 MPH

NASCAR

Their livelihood depended on the ability to outrun and outmaneuver federal tax agents and local law enforcement. Reputations were built on who was the best at doing that. It was the Prohibition years, moonshine was their product and cars were their


Friday's Fearless Brand

How to Create A Concrete Branding Experience

Ted Drewes

It’s a hot, humid summer night – a large bustling crowd surrounds the small white building on historic Route 66 in St. Louis. The building is illuminated – with its distinct dormers clearly visible in the dark of the night


Friday's Fearless Brand

The Most Connected Man in America Loves You!

Peter Strople

Caring about – and for – others came very early and quite naturally for him. Born in Canada, he and his twin sister were given up for adoption when they were just  3 1/2. At the age of 6 their


Friday's Fearless Brand

Conviction, Perspective, Stovepipe Hats & Branding

Abraham Lincoln

He was born in Kentucky – a slave state – but made Illinois – a ‘free’ state – his home. Although he read the Bible daily he never belonged to an organized church. He did not have a law degree


Friday's Fearless Brand

A Fab Four of Branding Lessons From the ‘Fab Four’

The Beatles

It was March 1957, in Liverpool, England, when a sixteen year old boy started a band and named it The Quarrymen. He befriended a fifteen year old guitarist and added him to the group. That member brought one of his


Friday's Fearless Brand

Will this Year’s Super Bowl Ads Score Big or Fall Flat?

Apple

It is the time of year when champions are crowned in the world of professional football. There’s the actual football game of course – but I am speaking of the commercials which air during the game. At $4,000,000.00 per :30


Friday's Fearless Brand

An American Success Story or a ‘Classless Thug’?

Richard Sherman

A dream of many an American youth is to play in the Super Bowl. Making that dream bigger is the idea of making the play that gives your team that opportunity. The odds against that dream becoming a reality are


Friday's Fearless Brand

Martin Luther King Jr.

The first time I was directly touched by him was as a youth at a party at a friend’s house. My buddy’s sister-in-law was there and her presence, maturity and beauty easily drew the attention of this teen-aged boy. What


Friday's Fearless Brand

Eulogizing a Brand Whose Time Has Passed ….. Friday’s UN-Fearless Brand

The BCS

One of the greatest college football championship games was played on January 6th, 2014. The undisputed number one ranked Florida State Seminoles faced off with the undisputed number two team – the Auburn Tigers. Played in front of over 90,000


Friday's Fearless Brand

How to Make it The Year of Your Fearless Brand

Your 2014

A new year has begun filled with all of the promise and hope and plans of new beginnings each January 1st creates. In just two short days the new year has brought us any number of significant happenings. Storms are


Friday's Fearless Brand

What Is a Fearless Brand?

Five Essential Elements

Helping people to understand  the power of  branding is at the core of my own brand – my value proposition – and I began writing my Friday’s Fearless Brand series to do exactly that.  In my opinion, any effective learning


Friday's Fearless Brand

Fred

Can you imagine moving into a gorgeous new home, hearing a knock on the front door and hearing this from the man standing there? “Good Morning…I’m your postal carrier. I just stopped by to introduce myself – to welcome you


Friday's Fearless Brand

Daniel Day-Lewis

He was a child vandal and later a thug. He was the white adopted son of Indians. He was wrongfully convicted of an IRA bombing. A gentleman lawyer, he was the heir to a prominent New York City family. He


Friday's Fearless Brand

Enjoy Yourself – But Don’t Be ‘That Guy’ or ‘That Girl’ – 5 Keys to Managing Your Brand During the Holidays

“Did you hear that someone fell into the boss’ dinner table at the Holiday party? Who was That Guy?” “I cannot believe that someone would wear such an inappropriate outfit to work – holiday season or not! Who is That


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