Blog Archives

Want the Prescription for a Powerful Brand? the Doctor is In!

Doc McStuffins

Doc McStuffins Disney Jr

Chris Nee grew up loving animated television show – think cartoons. That attraction was strong enough to create thoughts of a career in that discipline. It’s a gift for a person to discover their passion, but having the talent necessary


Friday's Fearless Brand Personal Branding

Be Bold – They Typically Don’t Fire You on the First Day

Paul Polman

Paul Polman - Unilever

Paul is the second of six children, born and raised in Enschede, Netherlands – a town near the German-Dutch border. His parents had lived through the ravages of the Second World War and a by-product of that experience was the


Friday's Fearless Brand Personal Branding

Mary Barra – Transforming General Motors Through Powerful Leadership

Mary Barra

Mary Barra CEO GM

Some people, so it seems, are born to follow a specific path – to fulfill a purpose. Mary Makela may just be such a person. She was born into a hard-working blue-collar family in Waterford, Michigan on Christmas Eve 1961.


Friday's Fearless Brand Personal Branding

From Broadway to Carpool Karaoke – Corden Drops the Mic

James Corden

James Corden - Late Late Show

The most successful people are the ones who have found their purpose in life. For some, this takes a virtual lifetime. Others discover their purpose very early in life. Such was the case for James. At the age of four, he


Friday's Fearless Brand Personal Branding

Winning at Business by Tying Soft Traits to Hard Results

Daivd K. Williams

Daivd K Williams - Fishbowl

David has been a real “go-getter” his entire life. Like many before him, he discovered his entrepreneurial spirit by working a newspaper route as a young boy. After earning a Business Management degree (with an emphasis on Marketing) in 1984,


Friday's Fearless Brand Personal Branding

How to Make Your Brand Blossom Into a Big Bang

Mayim Bialik

Mayim Bialik, PhD

When Barry and Beverly married, they were the first of their families to be born in the U.S. – their parents having emigrated from Poland, Czechoslovakia, and Hungary. The family’s combined heritage, closeness and religious beliefs would all have a big impact


Friday's Fearless Brand Personal Branding

J. K. Rowling and the Magic of Fearless Branding

J. K. Rowling

Mandatory Credit: Photo by Marion Curtis/Starpix/REX/Shutterstock (7429889ad)
J.K. Rowling
Warner Bros. Pictures Presents The World Premiere of 'Fantastic Beasts And Where to Find Them', New York, USA - 10 Nov 2016

Pete and Anne were both 18 when they met while on a train heading to Arbroath, Scotland from King’s Cross Station in London. It was 1964. That six-hour trip would result in a lifetime together. Within a year, the couple


Friday's Fearless Brand Personal Branding

Putting Principles and People Ahead of Profits is Very Profitable

S. Truett Cathy

S Truett Cathy Chick-fil-A

Samuel was born March 14, 1921 in Eatonton, Georgia. He was the sixth of what soon would total seven children for Joseph and Lilla. Though Samuel was his given name, he was called by his middle name – Truett. When


Friday's Fearless Brand Personal Branding

One Business Is Really Cleaning Up With Millennials

Kristen Hadeed

Kristen Hadeed Student Maids

Kristen was born in Gainesville, Florida on February 26, 1988. Her family moved to Flagler Beach, Florida when she was two. She eventually returned to Gainesville where she attended the University of Florida. Fashion is an important for element in


Friday's Fearless Brand Personal Branding

No Matter How You Slice It – Giving Value Builds Business

John Ruhlin

John Ruhlin Giftology

Growing up on a farm can teach invaluable lessons. John learned this was true while living on his 50-acre family farm outside of Canton, Ohio. One of five children, his step-father worked treating waste water while his mother worked full-time


Friday's Fearless Brand Personal Branding

A New Perspective Can Change You – Heck, It Can Change the World

Brittany Merrill Underwood

Brittany Underwood - Akola

Brittany grew up in Atlanta, Georgia in what most would consider an upper-middle class home. She enjoyed a relatively typical childhood – not one of privilege – but not wanting for much. She completed high school at a noted boarding


Friday's Fearless Brand Personal Branding

How to Brand Like a Virgin – the Results Are Amazing

Richard Branson

Sir Richard Branson

Richard was the first born of Edward and Eve Branson – born on July 18, 1950 in Blackheath, London. His father was a barrister, having followed his father, a judge at the High Court of Justice, into the legal realm.


Friday's Fearless Brand Personal Branding

My Future’s So Bright I Have to Wear…Ray-Ban

Ray-Ban

Ray-Ban Wayfarers

Airplane pilots have countless details to be aware of and pay attention to – as well as any number of distractions. One such challenge is fighting the bright blue sky and puffy white clouds over a period of time. What


Company Branding Friday's Fearless Brand

Cronkite Voted Most Trusted Man in America – And That’s the Way it Is

Walter Cronkite

Trusted journalist Walter Cronkite

Walter Jr. –  the only child of Walter, a dentist, and Helen, a homemaker – was born on November 4, 1916, in Saint Joseph, Missouri. That’s where the family lived until moving to Houston, Texas when Walter was 10-years-old. Walter


Friday's Fearless Brand Personal Branding

He Became the World’s Greatest Salesman by Selling Himself

Joe Girard

World's Greatest Salesman Joe Girard

It’s hard to say what type of adult a child will become based solely on the behavior and parenting styles of their parents. Joe’s father was often angry and bitter – constantly berating his son, telling him that he wasn’t


Friday's Fearless Brand Personal Branding

‘Nowhere special. That’s somewhere I’ve always wanted to go.’

Mel Brooks

Comedian Mel Brooks

James and Kate Kaminsky – he a German Jew via Poland, she a Russian Jew from modern day Ukraine – had immigrated to Brooklyn, New York. They had four sons. The youngest, Melvin was born on June 28, 1926.  Soon after


Friday's Fearless Brand Personal Branding

Why Not Me? She’s More Special Than Special Needs

Isabella Springmühl

Isabella Springmuhl fashion designer

Guatemala is, in many ways, the hidden gem of Central America – sandwiched between Mexico to the north, Honduras and El Salvador to the south and Belize to the east. The Guatemalan people are friendly and hard-working. The country has a


Friday's Fearless Brand Personal Branding

Designing New Paradigms in Business and in Life

Zaha Hadid

Zaha Hadid architecture

Zaha was born on October 31, 1950 in Baghdad, Iraq. Her family was upper-class and well-educated. Her mother was an artist – her father, a successful industrialist. He was also politically active, co-founding the liberal National Democratic Party. Her family


Friday's Fearless Brand Personal Branding

A Peek Behind the Curtain of One Lucky Bastard

Joe Buck

Joe Buck Sportscaster

Avid baseball fans dream of going to their favorite Major League team’s spring training. Very few of them are born there. That is literally Joe’s story. He was born on April 25, 1969 in St. Petersburg, Florida – the spring training


Friday's Fearless Brand Personal Branding

Building a (Truly) Brilliant Brand – Impacting the World

Larry Brilliant, MD, MPH

Larry Brilliant, MD, MPH

There are some stories which appear to be so outside of the realm of reality that they are assumed to be a Hollywood movie script. Then there are stories that are so incredible that not even the creative minds that


Branding Personal Branding

Wow – That Was a Close Shave!

Harry's Shave Club

Harry's Razors

Andy Katz-Mayfield earned an MBA from the Stanford Graduate School of Business in 2011. Jeff Raider graduated from the Wharton School of Business in 2010. They first met as interns at Bain and Company – the beginning of a very


Company Branding Friday's Fearless Brand

The Rise and Fall of a Fearless Brand

Sears

Sears Roebuck

America in 1886 had a population of only 58 million people, nearly two-thirds of whom lived in rural areas of the then 38 states. Richard Sears lived in North Redwood, Minnesota where he worked as a station agent for the


Company Branding Friday's Fearless Brand

The Year in Three Words

My Three Words

Many people, including myself, begin their year with the three words – Happy New Year. That phrase is a wonderful greeting and a terrific wish for ourselves and others – but it won’t sustain us through the year. Another set of


General

How a Group of Entrepreneurs Endeavor to Impact the World

Endeavor

endeavor entrepreneurs

Peter Kellner’s father was a Hungarian immigrant whose family consisted of a long line of entrepreneurs. His mother’s family had settled in Massachusetts in 1635. After he graduated from Princeton University, Peter traveled to Hungary on a Fulbright Scholarship. There


Company Branding Friday's Fearless Brand

To Know Branding is to Know $hit From Shinola

Shinola Detroit

Shinola Detroit

The Shinola Company, founded in 1907 in Rochester, New York – manufactured shoe polish. While the product itself wasn’t necessarily innovative – its packaging was. The round tin the polish came in featured an attached ‘key’ which, when turned vertically,


Company Branding Friday's Fearless Brand

How One Woman Shattered Paradigms of Gender, Dying and Grieving

Elisabeth Kubler-Ross

Elisabeth Kubler-Ross

Death was a distinct possibility for Elisabeth from her very first breath. Born in Switzerland in July of 1926, she was the oldest of three sisters. The triplets were born minutes apart from each other and each girl weighed only


Friday's Fearless Brand Personal Branding

Is Your Brand Fit Enough to be the Gold Standard?

Gold's Gym

Gold's Gym Fitness

The Santa Monica pier is an iconic attraction on the Pacific Island shore in Southern California, due west of Los Angeles. There are shops, restaurants, rides and terrific people watching. In the 1950’s, the pier became a place where ‘muscle


Company Branding Friday's Fearless Brand

In-N-Out Burgers – Serving Great Food and Five Branding Essentials

In-N-Out Burgers

In-N-Out

Two hamburger restaurants opened in 1948 within 45 miles of each other in the Greater Los Angeles area. Both were family-owned and operated, one by two brothers, the other by a husband and wife team – Harry and Esther. The


Company Branding Friday's Fearless Brand

The Key to Winning Branding Gold

Olympic Spirit

Olympic statue

Legend has it that the Olympics were founded by Hercules and Alcmene – he the son of Zeus, she a ‘mere mortal’. That story has the competition occurring every four years as part of a festival to honor Zeus. The


Company Branding Friday's Fearless Brand

Have You Earned the Sweet Results of Branding?

Hershey's

Hersheys Chocolate

It was 1871 when 14 year old Milton accidentally dropped his hat into a machine at the print shop where he apprenticed. He was fired. With his mother’s guidance, he was hired as an apprentice for a Lancaster County, Pennsylvania confectioner


Company Branding Friday's Fearless Brand

The Food Babe Gives New Meaning to Food Fight!

Vani Hari - The Food Babe

Vani Hari-The Food Babe

Her parents immigrated to the United States from Punjab, India – settling in North Carolina. Vani was born in Charlotte on March 22, 1979. Her childhood was as normal as every other kid growing up in America in the 1980’s. That


Friday's Fearless Brand Personal Branding

Shattering Norms, Hard Work and Determination Yield Powerful Results

Diane Hendricks

Diane Hendricks

Diane Smith was born into a Wisconsin dairy farming family in 1947. She was one of nine children – all girls. When she was nine the family moved to a several hundred acre farm in Osseo, Wisconsin. Mary wanted to spend


Friday's Fearless Brand Personal Branding

The Holy Grail of Sport – Lord Stanley’s Cup

the Stanley Cup

Lord Stanley's Cup

In 1893, the innaugural Dominion Hockey Challenge Cup was awarded to Montreal HC (Hockey Club) as Canada’s top ranking amateur ice hockey team. The award was concepted, created and awarded by the Governor General of Canada. He first encountered the


Company Branding Friday's Fearless Brand

Emotional Connections Are the Soul of the Shark Tank Brand

Shark Tank

ABC's Shark Tank

From the beginning of time there have been animals and creatures that have caused mankind to take pause. This isn’t so much a phenomenon as it is survival at its most basic level. Mastodons, tyrannosaurus rex, pterodactyl were just a


Company Branding Friday's Fearless Brand

Stop Playing Branding PLINKO! 5 Basics of Personal Brand Management

Branding plinko

You’re familiar with the game of PLINKO – perhaps the most iconic game on the most iconic television game show – The Price is Right? The concept is simple. Contestants play pricing games to win up to five discs. They then climb


Branding Personal Branding

The Amazing Story of Hamdi Ulukaya – Successfully Impacting the World With Greek Yogurt

Hamdi Ulukaya

Chobani owner Hamdi Ulukaya

The actual day he was born is unknown – much like Jack Daniel before him. They were both born into farming families – but that is where the similarities stop, at least in their early lives. For one thing, Daniel was born in


Friday's Fearless Brand Personal Branding

Branding Royalty – How Queen Elizabeth Stands the Test of Time

Queen Elizabeth II

England's Queen Elizabeth II

Little girls love to fantasize about becoming a princess, living a special life filled with attention and riches. In reality, very few actually have their dream become a reality. The fact is that most princesses are born into royalty. Such


Friday's Fearless Brand Personal Branding

Two Steps to Creating Powerful Relationships

Two Steps to Powerful Relationships

The most important reason to focus on your brand is to reap the results that an effective brand delivers. Your brand will generate an emotional connection with each person who encounters it – the key is to make that a


General Personal Branding

When It Comes to Branding – You Don’t Know Jack

Jack Daniel's

Jack Daniels Tennessee Whiskey

Jasper was born on a farm in Moore County, Tennessee – one of Calaway and Lucinda Daniel’s 12 children. Exactly when that birth occurred is not known for certain – but the consensus is September, 1850. The hard times his family endured were made


Company Branding Friday's Fearless Brand

Thoughts Become Things – (Some Assembly Required)

Mike Dooley

Mike Dooley, TUT

The decade of the 1960’s was a dynamic time in the U.S. The decade began with President Kennedy announcing his “New Frontier” domestic policy. Kennedy was assassinated and followed by Lyndon Johnson whose vision was to create “The Great Society”.


Friday's Fearless Brand Personal Branding

A Tradition Like No Other – The Masters

The Masters

Masters Golf

When a Miami real estate speculator bought the land just outside of Augusta, Georgia from Fruitland Nurseries, his vision was to build a resort which would cater to the wealthy. However, the Great Miami Hurricane of 1926 destroyed much of


Company Branding Friday's Fearless Brand

For TOMS Success Has Been a Shoo-In

TOMS

Toms Shoes

Blake Mycoskie had earned a partial scholarship to play tennis for Southern Methodist University (SMU) in Dallas, Texas. There, he double majored in Philosophy and Business. After leaving school, he started his first business – EZ Laundry – providing the first on-campus dry cleaning


Friday's Fearless Brand

How KISS Rock and Rolled All Night and Built a Brand All Day

KISS

KISS metal

Stanley Bert Eisen was born in upper Manhattan in 1952. Chaim Witz was born in Haiti, Israel in 1949, moved to Queens, New York at age 8. Each had challenges to face as youngsters. Stanley was born with a birth


Company Branding Friday's Fearless Brand

Pope Francis’ Keys to Personal Branding – Be Humble, Be Bold, Be Kind

Pope Francis

Pope Francis - Bishop of Rome

The eldest of five children, Jorge Mario Bergoglio was born on December 17, 1936 in Buenos Aires, Argentina. He was born to Italian immigrants who, in 1927, had fled Italy and the rule of Mussolini. The boy’s father, Mario, was an accountant


Friday's Fearless Brand

Semper Fi – What Your Brand Can Learn From the USMC

USMC - United States Marine Corps

United States Marine Corps

It was November 10, 1775 when the Second Continental Congress established a military force consisting of two battalions. These troops were designated as landing forces – able to fight on land or at sea. Such a force was deemed necessary


Branding

Building a Brand in the Trenches

Burberry

Burberry - a Global Luxury Brand

When he apprenticed at a draper’s shop, he likely had no idea how that would shape his career – and his life. Yet selling fabric to clothiers did exactly that. In 1856, he opened his own outfitting business in Basingstoke,


Friday's Fearless Brand

Love What You Do – Fight to Make it Happen

Dana White

UFC President Dana White

He was born in Connecticut in July of 1969. His youth was spent there, in Boston, Las Vegas and ultimately Maine where, in 1987,  he graduated from Herman High School. While his childhood wasn’t spent in necessarily tough areas, he grew up to


Friday's Fearless Brand

Building a Brand by Spreading the Happy

Nutella

Nutella

There are many factors that give birth to new items and innovation –  including technological advances, newly discovered materials, and of course,  good old creative thinking. Yet it’s said that necessity is the mother of invention and there’s a great deal of


Friday's Fearless Brand

How Faith, Hard Work and Love Define a Brand

Tim Tebow

Tim Tebow

Tim’s penchant for overcoming long odds and finishing strong began at the very start of his life. His mother had been treated for amoebic dysentery, which caused significant complications during her pregnancy – he wasn’t expected to survive to full term.


Friday's Fearless Brand

sweetgreen – It’s All About the Sweet Life and a Sweet Brand

sweetgreen

sweetgreen - bringing healthy to fast food

Georgetown University is located in the heart of the nation’s capital – Washington D.C. It is the oldest Jesuit university in the United States and at its very core is the commitment to challenge students to engage in the world


Friday's Fearless Brand

Make Yours the World’s Greatest Brand

Og Mandino

Og Mandino - Author of The Greatest Salesman in the World

Life is filled with choices – some are easy to make, some are much more difficult – some have little significance, others will be life changing. Augustine faced a difficult choice – one that would definitely be life altering. He


Friday's Fearless Brand

Meet Malala – A Truly Fearless Advocate for Education

Malala Yousafzai

I Am Milala - Shot by the Taliban for pursuing an education

There are countless children who love school – who love to learn. Many are afforded that opportunity freely – with easy access to schools, highly motivated teachers and the latest text books. For others, there isn’t that same access to


Friday's Fearless Brand

Pete Cashmore and Mashable – Changing the World

Pete Cashmore

Pete Cashmore of Mashable - Friday's Fearless Brand

As amazing as modern medicine is – there are times when routine procedures turn out to be anything but. Appendicitis is typically treated on an emergency basis, yet the operation boasts a extraordinarily high success rate. In the rare instances


Friday's Fearless Brand

Freedom – Branding’s ‘Bill of Rights’

Freedom

Soaring 2 Freedom

This weekend, the United States of America celebrates its birthday – and 239 years of independence. What does that mean? According to Merriam-Webster, independence means “freedom from outside control or support : the state of being independent”. Freedom is the


Friday's Fearless Brand

She’s Bucking Boundaries and Building Brands

Kirsten Green

Kirsten Green

The University of California, Los Angeles (UCLA) boasts an enrollment of well over 40,000 students. It’s not a challenge to find co-eds who are bright, energetic, attractive and talented. Kirsten easily fit that profile. She graduated in 1993 with a


Friday's Fearless Brand

How’s Your Vision? How One Man Achieves Dream Results

Joe Edwards

Joe Edwards

John Burroughs High School in St. Louis, MO., has had more than its fair share of highly successful and world famous graduates – Andy Taylor, founder and CEO of Enterprise Rent-a-Car; Grammy winning musician John Hartford; world-renowned  restaurateur Danny Meyer’ Pulitzer prize


Friday's Fearless Brand

The Red Sole is Truly Its Soul

Louboutin

Louboutin heels

Many would view his childhood as anything but normal. Not too many kids get expelled from school three times – before they reach age twelve – and most don’t leave home at the age of 12 1/2. For Christian, however, his youth


Friday's Fearless Brand

A Story That Takes the (Snack) Cake

Twinkies

Twinkies

The Continental Baking Company – of Indianapolis, Indiana, introduced Hostess® Cupcakes back in 1919. Wrapped for on-the-go consumption, they were a big success so Continental expanded in 1926  the line of snacks under the Hostess® brand name. An item that became incredibly popular


Friday's Fearless Brand

The Hat That Branded the West

the Stetson®

Stetson Boss of the Prairie

The American West of the 1800’s was a land filled with promise – not just of hope and great opportunity – but also the promise of diverse dangers and hard living.  For one young man in his twenties, John –


Friday's Fearless Brand

“Go on With Your Bad Self!”

Robin Roberts

Robin Roberts

Tuskegee is a town of about 12,000 people in the southeastern portion of Alabama. It is home to Tuskegee University – a predominately black school founded in 1881 – that developed a national reputation for academics and philanthropy under the


Friday's Fearless Brand Personal Branding

He’s Proof That Geeks are Cool

Bill Nye - The Science Guy

Bill Nye

Before they had even met – much less conceived him – World War II played a significant role in the lives of  his parents. In July of 1941, Ed Nye, the man who would become his father, left San Francisco


Friday's Fearless Brand

The Ragin’ Cajun – Eccentric and Controversial; Authentic and Effective

James Carville

James Carville

Carville, Louisiana is located in Iberville Parish just south of Baton Rouge.  The town was given its name in the late 1800’s in honor of its postmaster. It is home to the National Hansen’s Disease Museum – located at the site of a former sugar plantation


Friday's Fearless Brand

One Man’s Dream is Shaping A Country’s Future

Patrick Awuah

Patrick Awuah

He was born in Accra, Ghana in 1965 and raised in that country’s chaos of the sixties and seventies. Ghana was under the rule of a military dictatorship whose policies made life difficult, to say the least. Finding food was a daily challenge


Friday's Fearless Brand

What You Do Doesn’t Always Define Who You Are

Hugh Jackman

Hugh Jackman

His family left England in 1967, moving to Australia as part of that country’s “populate or perish” initiative which offered financial incentives to immigrants. Born the next year, he was the youngest of five children but only the second to be Australian born.  The


Friday's Fearless Brand

Language, Gender nor a Hurricane Could Stop This Fearless Brand

Carmen Castillo

Carmen-Castillo

She was born on the Spanish island of Mallorca – the sixth of ten children. She first stood out because of her natural blonde hair – her family warmly referring to her as the ‘blonde sheep’ of the family.  The


Friday's Fearless Brand

Chuck Norris was a Fearless Brand Before There was Branding

Chuck Norris

Chuck Norris

By his own account, his childhood was average at best – but more accurately, it was mundane, if not downbeat. The oldest of three boys, he was born in Ryan, Oklahoma on March 12, 1940. His father – a truck


Friday's Fearless Brand

There’s Real Magic in Fearless Branding

mike and MIKE

Mike and Mike

About the only thing the two boys had in common was the same first name. One was born into a Catholic family in 1962 in Cleveland, Ohio. He grew up with the no-nonsense, hard working, blue-collar persona the city itself


Friday's Fearless Brand

Maverick in Thought – Shark in Business

Mark Cuban

Mark Cuban

People who have not been to Pittsburgh, PA might imagine it to be  a steel town – dirty with soot-filled skies. The image might be one which includes a town past its prime, comprised of a blue-collar population with a


Friday's Fearless Brand

Want to Build a Successful Brand? Treat People Right!

David Steward

David L Steward

Though he was born in Chicago, IL- the fifth of eight children – he was raised in the small town of Clinton, Missouri, his mother’s hometown. She had moved to Illinois in the 1940’s, however, because her family wanted her


Friday's Fearless Brand

Satire or Controversial? – Selective Perception and Branding

Archie Bunker

Archie Bunker

At first glance he was just one of countless blue collar workers living with his wife of 22 years in Queens, NY. It was the early 1970’s – a time of turmoil – anti-war protests, student unrest, civil rights activism- and a


Friday's Fearless Brand

Your Neighborhood Grocery Store – Authentically Quirky

Trader Joe's

Trader Joe's

With over 11,000 outlets, the Rexall Drug Company was the largest U.S. drug store franchise in 1958. The company accounted for 20% of all drug stores – each one owned by a local pharmacist. That business model had been successful since the company’s


Friday's Fearless Brand

How to Ace Brand Building

Ace Hardware

Ace-hardware-logo

It is said that there is strength in numbers – in 1924, four Chicago businessmen put their faith and efforts into proving that adage. Four men – each of whom had established retail hardware stores – believed their business would


Friday's Fearless Brand

Beyond NFL Football, Fame and Fortune Lies True Success

Jason Brown

Jason Brown

There are people who seem to be destined for one particular position in life – to fulfill a particular role or profession. Such was the case with a boy born in Henderson, North Carolina in May of 1983. Located near the


Friday's Fearless Brand

Harness the Power of Authenticity!

Ellen DeGeneres

Ellen DeGeneres

Until the age of thirteen she had lived a quiet life with her parents and older brother in Metairie, La. – just outside of New Orleans.  The family – Christian Scientists – attended weekly services together. There, the signs on the wall


Friday's Fearless Brand

How to Reach the Pinnacle in Branding

Montblanc

Montblanc

On the surface, it may have appeared to be an unusual collaboration – a stationery shop manager, a banker and an engineer. Seemingly the only common bond was that they were all German – however, they shared a vision for


Friday's Fearless Brand

How to Build a Brand with 140 Characters

Twitter

Twitter_logo_blue

Jack Dorsey is without a doubt the most acclaimed alumnus of Archbishop DuBourg High School in St. Louis – though he didn’t distinguish himself there. The fact that it took some time to achieve a bit of renown wasn’t due


Friday's Fearless Brand

No Sweat Fearless Branding

Under Armour

Under Armour

Kevin was one of five brothers living in Kensington, Maryland where his mother was mayor and his father a successful land developer. One of his loves was football, playing for the Maplewood Maple Leafs youth team, Fork Union Military Academy and St.


Friday's Fearless Brand

Three Things Your Brand Can Learn From Mercedes-Benz

Mercedes Benz

Mercedes logo

What are the chances that someone’s vision comes to life and changes the world? What are the chances that two people with a similar vision each succeed in their pursuit of making it a reality? What are the chances that


Friday's Fearless Brand

To Her It’s a Calling – Not a Career

Indra Nooyi

Indra Nooyi - PepsiCo

In October of 1955, a banker and his wife welcomed their baby girl into the world in Madras (now Chennai) southern India. At that time it was generally accepted that a girl would follow a certain path to marriage and motherhood. This


Friday's Fearless Brand

Make Your Brand a Companion for Life

Victorinox Swiss Army

Swiss Army Victorinox

At the age of 24, Karl Elsener opened a cutlery store in the small town of Ibach, Switzerland with the help of his mother – it was 1884. He made and sold quality knives and surgical tools. Competing with other


Friday's Fearless Brand

It’s “No Problem” to say “My Pleasure”

Elevate the Customer Experience

Great Harvest Bread Co.

Let me share some recent interactions I’ve had with various service providers… “Thanks for taking care of this issue.”  –  “No problem.” “Would you please bring us a child’s menu?”  –  “No problem.” “Will you see if you have this


General

Building Your Brand? Relationships Matter!

LinkedIn

LinkedIn icon

Born in Stanford, California, he was raised in Berkeley. High school took him to Vermont where he attended The Putney School which combines the New England work ethic with a strong academic program with focus on coeducation and community service. From


Friday's Fearless Brand

How to Brew a Successful Brand

Starbucks

SBX_Siren_Master_k

The three had plenty in common beginning with their friendship. Each graduated from the University of San Francisco – one a history teacher, one a writer and one an English teacher. The three – Zev Siegel, Gordon Bowker and Jerry


Friday's Fearless Brand

Branding With Breadsticks – It’s All About Value

Breadsticks

The concept that ‘more is better’ seems to have permeated our culture. This is especially true in food service and restaurants as evidenced by larger servings, ‘all-you-can-eat’ specials and unlimited drink refills. The belief is that quantity is the secret


Branding

Building a Brand With PURPOSE

Corey Jahnke

Corey_Jahnke

There were some very noteworthy events in 1966 – the U.S. began an aggressive escalation of military in Vietnam while anti-war protests grew exponentially, Indira Ghandi visited the U.S., the Miranda warning became law, Surveyor 1 landed on the moon


Friday's Fearless Brand

Branding Hell or One Helluva Brand?

Gordon Ramsay

Gordon Ramsay

Lives are filled with changes and twists – his was no exception. Early in his life those changes were driven by his father. whose various occupations included welder, shopkeeper and swimming pool manager to name but a few. His various jobs


Friday's Fearless Brand

You Brand Like a Girl!

Anne Mulcahy

anne-mulcahy

Born in Rockville Centre, NY in 1952 she was the only daughter in a family with four sons. That could have been daunting for her had it not been for her parents. They encouraged her to compete equally with her


Friday's Fearless Brand

This Brand Is Just ‘SO Sharky’

Shark Week

Discovery Channel's Shark Week

It was right at dusk one summer evening in June of  1975 when Chrissie Watkins left a beach party on Amity Island to go skinny dipping. She wasn’t seen again until her remains were discovered on the beach. The medical


Friday's Fearless Brand

Is Your Brand Going Bananas?

Bananas past their prime

Is your brand going bananas? It absolutely is. The critical question is this – What are you doing about it? Here’s what I mean. Think of your brand as a banana. It’s a fact of nature that bananas continue to ripen


Branding

Branding – With Blood, Sweat & Tears

American Red Cross

American Red Cross

From a very early age she had a drive to help others and to be productive. She helped the man hired to repaint the family home. At the age of ten she nursed her brother – who was severely injured


Friday's Fearless Brand

A Recipe for Happiness and Success

"Carl Casper" - the Chef

Jon Favreau - Chef Carl Casper - the Movie

His talent was seemingly unlimited. He had burst on the scene with the promise of being one of the best ever. He had an imagination which paired foods and seasonings never before seen – or tasted.  He had a flair for creating


Friday's Fearless Brand

Ready, Set…Grow! – Your Value

Dondi Scumaci

Dondi Scumaci

She was born in Oregon, into a family of ranchers and farmers. Her parents had moved to the city to raise her, believing they were providing her with opportunities they had lacked having grown up on farms. Ironically, her desire


Friday's Fearless Brand

Branding is a Journey – Let’s Ride

Harley-Davidson

Harley-Davidson Motorcycles

It was 1901 when they started to work on creating a motorized bicycle. The two friends were determined to integrate William’s motor design into a standard bike frame using Arthur’s machine shop connection. Two years later they had a finished


Friday's Fearless Brand

Branding at Tiffany’s – How to Make Your Brand Sparkle

Tiffany & Co.

tiffany-and-co-box1

Charles and John opened their stationery and fancy goods emporium in lower Manhattan in 1837 with a unique approach. For one thing, all items were clearly marked with their price to discourage the haggling common in those days. Another policy


Friday's Fearless Brand

This is Truly Some Sweet Branding

Ben & Jerry's

ben-and-jerrys-cone

They were born in Brooklyn – four days apart. That was March of 1951 but they didn’t know each other until they met twelve years later in seventh grade. They would forge a friendship that would last a lifetime. Fast forward fourteen years.


Friday's Fearless Brand

Writing About Writing – Why I Write

Bill Ellis - writer, coach, speaker

Two weeks ago I received an email from friend and fellow certified Go-Giver speaker and coach, Linda Ryan. It was an offer to participate in something called a Writer’s Blog Hop. I had never heard of the concept but told


Branding

Is Your Brand Worth Spreading?

TED Talks

TEDTalksTop100

In 1949 George Orwell published a book which portrayed a world under the oppressive rule of a privileged party with a tyrannical leader known as “Big Brother”. Individualism and independent thinking were deemed criminal in the name of a ‘greater


Friday's Fearless Brand

Branding? Be All In – All the Time!

Eric Thomas - The Hip Hop Preacher

Eric Thomas - The Hip-Hop Preacher

In the 1970’s Detroit was booming – Motown, Smokey Robinson, the Jackson 5; Ford, GM, Chrysler all robust; Lions, Tigers, Red Wings and Pistons all vibrant sport franchises. Detroit was in a renaissance of sorts.  For one particular youngster life


Friday's Fearless Brand

Building Your Brand? Be in the NO!

Go For No!

Go for No!

Richard was a young salesman in a men’s clothiers store. He knew his sales would have to improve. One day the district manager, a man named Harold, showed up for a store check. The salesman realized he had an opportunity


Friday's Fearless Brand

Think It. See It. Do It. Be a Hero.

GoPro

GoPro Be a HERO

This ‘overnight success’ began as an idea over a decade ago. The concept was spawned from a desire to capture on film, the energy and excitement of one man’s passion. An avid surfer, he wanted photos to document the action


Friday's Fearless Brand

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