Blog Archives

The Year in Three Words

My Three Words

Many people, including myself, begin their year with the three words – Happy New Year. That phrase is a wonderful greeting and a terrific wish for ourselves and others – but it won’t sustain us through the year. Another set of


General

Fearless Branding – It’s All About the Results

Branding for Results

Fearless Branding -- Building Fearless Brands

Perhaps you’ve heard the question “What percentage of people who bought a 1/4 inch drill bit last year wanted one?” The answer? Zero. Every one of those buyers wanted a 1/4″ hole. The same can be said about branding. Very


Friday's Fearless Brand

Building a Brand in the Trenches

Burberry

Burberry - a Global Luxury Brand

When he apprenticed at a draper’s shop, he likely had no idea how that would shape his career – and his life. Yet selling fabric to clothiers did exactly that. In 1856, he opened his own outfitting business in Basingstoke,


Friday's Fearless Brand

Freedom – Branding’s ‘Bill of Rights’

Freedom

Soaring 2 Freedom

This weekend, the United States of America celebrates its birthday – and 239 years of independence. What does that mean? According to Merriam-Webster, independence means “freedom from outside control or support : the state of being independent”. Freedom is the


Friday's Fearless Brand

No Sweat Fearless Branding

Under Armour

Under Armour

Kevin was one of five brothers living in Kensington, Maryland where his mother was mayor and his father a successful land developer. One of his loves was football, playing for the Maplewood Maple Leafs youth team, Fork Union Military Academy and St.


Friday's Fearless Brand

Writing About Writing – Why I Write

Bill Ellis - writer, coach, speaker

Two weeks ago I received an email from friend and fellow certified Go-Giver speaker and coach, Linda Ryan. It was an offer to participate in something called a Writer’s Blog Hop. I had never heard of the concept but told


Branding

Is Your Brand Worth Spreading?

TED Talks

TEDTalksTop100

In 1949 George Orwell published a book which portrayed a world under the oppressive rule of a privileged party with a tyrannical leader known as “Big Brother”. Individualism and independent thinking were deemed criminal in the name of a ‘greater


Friday's Fearless Brand

Building Your Brand? Be in the NO!

Go For No!

Go for No!

Richard was a young salesman in a men’s clothiers store. He knew his sales would have to improve. One day the district manager, a man named Harold, showed up for a store check. The salesman realized he had an opportunity


Friday's Fearless Brand

The Most Connected Man in America Loves You!

Peter Strople

Peter-Strople

Caring about – and for – others came very early and quite naturally for him. Born in Canada, he and his twin sister were given up for adoption when they were just  3 1/2. At the age of 6 their


Friday's Fearless Brand

Eulogizing a Brand Whose Time Has Passed ….. Friday’s UN-Fearless Brand

The BCS

BCS-Crystal-Football-Trophy

One of the greatest college football championship games was played on January 6th, 2014. The undisputed number one ranked Florida State Seminoles faced off with the undisputed number two team – the Auburn Tigers. Played in front of over 90,000


Friday's Fearless Brand

What Is a Fearless Brand?

Five Essential Elements

Blogcollage

Helping people to understand  the power of  branding is at the core of my own brand – my value proposition – and I began writing my Friday’s Fearless Brand series to do exactly that.  In my opinion, any effective learning


Friday's Fearless Brand

Mariano Rivera

Mariano-Rivera

He was born the son of a fishing boat captain in Panama. His family lived in a very poor town – Puerto Caimito.  Growing up he and his friends played futbol (soccer) and baseball on the village’s field – the


Friday's Fearless Brand

ELMO

Elmo-2-250x250

He is an international star. His fans span three generations – at least. His image has generated millions of dollars in sales and profit. He has his own song. Heck, he has his own world! It is not all of his fame


Friday's Fearless Brand

Bruce Clithero

Bruce-sm

In the past two weeks Friday’s Fearless Brands have both been well known and delivered far reaching impact.  ‘Madiba’ – Nelson Mandela – united a sorely divided country. His efforts reached well beyond geographic boundaries and touched the entire world.


Friday's Fearless Brand

‘Madiba’

Nelson-Mandela-Madiba

He is affectionately called Tata (Father) by millions of South Africans and is known as the Father of the Rainbow Nation. He has received hundreds of awards and honors including the U.S. Presidential Medal of Freedom and the Soviet Order of Lenin.


Friday's Fearless Brand

‘The Nametag Guy’

Scott-Ginsberg1

As of today Scott Ginsberg – this Friday’s Fearless Brand –  has worn a nametag for 4,706 consecutive days. Yes, he wears a nametag every second of every day. There should be no question as to why he is known


Friday's Fearless Brand

FEAR

FEAR

You may find it ironic – but fear is fearless. Fear will impose itself in virtually any situation or place. Fear often shows up when it is least expected. Simply put, we all experience fear at some point. Those who say they


Friday's Fearless Brand

Amazon (and More)

Amazon-logo

In mid-August I purchased a small electronic gadget through Amazon.com. At the time, I did not give much thought to what a fantastic buying experience it was. I found the product immediately using the search function, used one-click to check


Friday's Fearless Brand

It Takes a Little Crazy to Make a Difference – Dafna Michaelson Jenet

Dafna Michaelson Jenet

Dafna-standing

Do you know someone who is always busy? The kind of person that actually makes you a bit tired just by hearing about all their activities and interests and such? If you do, this Friday’s Fearless Brand will remind you


Friday's Fearless Brand Personal Branding

‘Lefty’

Phil-Mickelson-test-250x250

The Claret Jug is his. He  just won The Open Championship by completing a stunning five under par fourth round. It is already being called a performance for the ages.  For that he won $2.1 million (61% of which will


Friday's Fearless Brand

Rodriguez

Rodriguez-250x180

Imagine this as a movie plot. A virtually unknown Mexican-American singer-songwriter from Detroit produces two albums in the early 1970’s which are complete commercial flops in the U.S. so he puts his energy into various labor jobs to support himself


Friday's Fearless Brand

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