Blog Archives

A Powerful Message – Poorly Delivered – Yields Little

usp-nfl_-super-bowl-xlvii-san-francisco-49ers-pres_001-16_9

Chances are in the last few days you’ve seen more coverage of Colin Kaepernick, quarterback for the San Francisco 49ers, than you expected or cared to. This post isn’t focused on the individual, his action or his cause. Rather, it’s


General Personal Branding

Want to Know That You’re Right? Prove Yourself Wrong!

Right or Wrong

I attended a small private high school in Metairie, Louisiana. Our assistant principal and Spanish teacher was Elliot Ross Buckley. He was a terrific teacher and a man that I admired greatly. He went on to be General Counsel for


General Personal Branding

To Her It’s a Calling – Not a Career

Indra Nooyi

Indra Nooyi - PepsiCo

In October of 1955, a banker and his wife welcomed their baby girl into the world in Madras (now Chennai) southern India. At that time it was generally accepted that a girl would follow a certain path to marriage and motherhood. This


Friday's Fearless Brand

You Brand Like a Girl!

Anne Mulcahy

anne-mulcahy

Born in Rockville Centre, NY in 1952 she was the only daughter in a family with four sons. That could have been daunting for her had it not been for her parents. They encouraged her to compete equally with her


Friday's Fearless Brand

Will this Year’s Super Bowl Ads Score Big or Fall Flat?

Apple

Apple-1984-commercial

It is the time of year when champions are crowned in the world of professional football. There’s the actual football game of course – but I am speaking of the commercials which air during the game. At $4,000,000.00 per :30


Friday's Fearless Brand

Reduce Conflict – Add to your Gratitude List

clinton-or-woman

The United States celebrates Thanksgiving tomorrow. It is one of my favorite holidays for any number of reasons including the three F’s – family, food and football! However, it is a day that can be so much more than that.


Branding

Sometimes the best thing to say is…NOTHING!

Taped-mouth

There have been times when I can ‘see’ the words as they come out of my mouth and I try desperately to snag them and put them back. Why? Because no sooner have I uttered them than I know I


Branding

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