Blog Archives

Is Your Brand Fit Enough to be the Gold Standard?

Gold's Gym

Gold's Gym Fitness

The Santa Monica pier is an iconic attraction on the Pacific Island shore in Southern California, due west of Los Angeles. There are shops, restaurants, rides and terrific people watching. In the 1950’s, the pier became a place where ‘muscle


Company Branding Friday's Fearless Brand

In-N-Out Burgers – Serving Great Food and Five Branding Essentials

In-N-Out Burgers

In-N-Out

Two hamburger restaurants opened in 1948 within 45 miles of each other in the Greater Los Angeles area. Both were family-owned and operated, one by two brothers, the other by a husband and wife team – Harry and Esther. The


Company Branding Friday's Fearless Brand

Add Some Spice to Your Brand – The TABASCO Way

TABASCO

tabasco

During America’s Civil War, Louisiana was a part of the Confederate States of America, known simply as the Confederacy. It came as no surprise then that Union General Nathaniel Banks led a force from the Gulf of Mexico up Bayou


Company Branding Friday's Fearless Brand

The Holy Grail of Sport – Lord Stanley’s Cup

the Stanley Cup

Lord Stanley's Cup

In 1893, the innaugural Dominion Hockey Challenge Cup was awarded to Montreal HC (Hockey Club) as Canada’s top ranking amateur ice hockey team. The award was concepted, created and awarded by the Governor General of Canada. He first encountered the


Company Branding Friday's Fearless Brand

Branding Royalty – How Queen Elizabeth Stands the Test of Time

Queen Elizabeth II

England's Queen Elizabeth II

Little girls love to fantasize about becoming a princess, living a special life filled with attention and riches. In reality, very few actually have their dream become a reality. The fact is that most princesses are born into royalty. Such


Friday's Fearless Brand Personal Branding

A Tradition Like No Other – The Masters

The Masters

Masters Golf

When a Miami real estate speculator bought the land just outside of Augusta, Georgia from Fruitland Nurseries, his vision was to build a resort which would cater to the wealthy. However, the Great Miami Hurricane of 1926 destroyed much of


Company Branding Friday's Fearless Brand

How Mark LeBlanc Built a Brand to Grow Your Business

Mark LeBlanc

Mark LeBlanc the Small Business Guy

Some boys who are born on St. Patrick’s Day – March 17th – are named Pat. In 1961 – in Minneapolis, Minnesota – a boy born on the ‘grand day’ was named Mark. Insignificant to some – bewildering to others,


Friday's Fearless Brand Personal Branding

Is Your Brand a Survivor?

Survivor

Survivor

On March 13, 2000, sixteen Americans were taken to Tiga, a tiny Malaysian island in the South China Sea. It was a very eclectic group ranging in age from a 22 year old aspiring actress to a 72 year old


Friday's Fearless Brand

Building a Brand in the Trenches

Burberry

Burberry - a Global Luxury Brand

When he apprenticed at a draper’s shop, he likely had no idea how that would shape his career – and his life. Yet selling fabric to clothiers did exactly that. In 1856, he opened his own outfitting business in Basingstoke,


Friday's Fearless Brand

How to Ace Brand Building

Ace Hardware

Ace-hardware-logo

It is said that there is strength in numbers – in 1924, four Chicago businessmen put their faith and efforts into proving that adage. Four men – each of whom had established retail hardware stores – believed their business would


Friday's Fearless Brand

How One Fearless Brand Drives Profits

Enterprise Rent-A-Car

Enterprise Rent--Car

He was a student at the Olin School of Business at Washington University in his hometown of St. Louis when it happened. Pearl Harbor. America was drawn into World War II. He enlisted in the Navy where he became a


Friday's Fearless Brand

Branding at Tiffany’s – How to Make Your Brand Sparkle

Tiffany & Co.

tiffany-and-co-box1

Charles and John opened their stationery and fancy goods emporium in lower Manhattan in 1837 with a unique approach. For one thing, all items were clearly marked with their price to discourage the haggling common in those days. Another policy


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Is Your Brand Worth Spreading?

TED Talks

TEDTalksTop100

In 1949 George Orwell published a book which portrayed a world under the oppressive rule of a privileged party with a tyrannical leader known as “Big Brother”. Individualism and independent thinking were deemed criminal in the name of a ‘greater


Friday's Fearless Brand

In Branding, Authenticity and Value Trump Glamour!

Ivory Soap

ivory-logo-300x300

There is no debate that in 1878 one of the all-time most successful consumer products was launched by the Procter & Gamble Company (P&G) in Cleveland, Ohio. The story of how that product came to be varies, however. The official company version


Friday's Fearless Brand

How to Create A Concrete Branding Experience

Ted Drewes

ted-drewes-frozen-custard-300x300

It’s a hot, humid summer night – a large bustling crowd surrounds the small white building on historic Route 66 in St. Louis. The building is illuminated – with its distinct dormers clearly visible in the dark of the night


Friday's Fearless Brand

An American Success Story or a ‘Classless Thug’?

Richard Sherman

Richard Sherman

A dream of many an American youth is to play in the Super Bowl. Making that dream bigger is the idea of making the play that gives your team that opportunity. The odds against that dream becoming a reality are


Friday's Fearless Brand

What Is a Fearless Brand?

Five Essential Elements

Blogcollage

Helping people to understand  the power of  branding is at the core of my own brand – my value proposition – and I began writing my Friday’s Fearless Brand series to do exactly that.  In my opinion, any effective learning


Friday's Fearless Brand

Target

600px-Target_Corporation_logo

They are the fourth largest retailer in the United States and the second largest discount retailer. They are a part of the Standard & Poor’s 500 Index and rank thirty-sixth on Fortune 500. They rank twenty-second overall on both FORTUNE’s


Friday's Fearless Brand

Mariano Rivera

Mariano-Rivera

He was born the son of a fishing boat captain in Panama. His family lived in a very poor town – Puerto Caimito.  Growing up he and his friends played futbol (soccer) and baseball on the village’s field – the


Friday's Fearless Brand

Bob Burg

Bob-Burg

To many he is known as “Mr. Go-Giver”. Together with John David Mann, he co-authored The Go-Giver, an international best-selling book. In it, they put forth the premise that focusing on giving – vs getting – is a profitable way to live.


Friday's Fearless Brand

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