Blog Archives

From Nasty Gal to Girlboss, Being Fearless in Failure Led to Her Success

Sophia Amoruso

Sophia Amoruso - GirlBoss Media

It’s said that there’s no such thing as failure – so long as there are lessons learned through the experience. Sophia Amoruso might very well agree with that premise. You may know Sophia Amoruso as the 22-year-old founder of Nasty


Friday's Fearless Brand Personal Branding

Classical Music, Leadership, and the Power of Possibility

Benjamin Zander

Benjamin Zander Boston Philharmonic

Dr. Walter Zander, a German born Jew, earned the Iron Cross for his efforts fighting in World War I (WWI) on behalf of his country. Following the war, he began a legal practice in Berlin, where he lived with his


Friday's Fearless Brand Personal Branding

The Khan Academy – Teaching for Mastery – Branding for Mastery

Sal Khan

Sal Khan, Khan Academy

The son of immigrants, Salman ‘Sal’ Khan was born in Metairie, a suburb of New Orleans, Louisiana. His father was from Barasia, Bangladesh – his mother from West Bengal, India. Sal attended Grace King High School, whose diverse student body


Friday's Fearless Brand Personal Branding

Innovation and Exceptional Value Have Steelcase Sitting on Top of the World

Steelcase

Steelcase Furniture

Most cities have nicknames – many of them both famous and obvious. Detroit is the Motor City. Pittsburgh is the Steel City. New Orleans – The Big Easy. Of course, New York is the Big Apple and Las Vegas is


Company Branding Friday's Fearless Brand

This Fearless Brand is “Powered by Poo®”

Fair Oaks Farms

Fair Oaks Farm Dairy Adventure

About an hour’s drive south of Chicago, in Northern Indiana, lies one of the most surprisingly popular tourist attractions in America’s heartland. It’s not a theme park, not a sports venue, and it’s not replicated anywhere. This unique attraction is


Company Branding Friday's Fearless Brand

Building a Legacy Through Leadership, Determination, and Motivation

Vince Lombardi

NFL Legend Vince Lombardi

Vince Lombardi is considered by many to be one of the best head coaches in the history of the National Football League (NFL) – if not the best, certainly the most well-known. His accomplishments were legendary – literally. He made


Friday's Fearless Brand Personal Branding

She Used Education to Impact the Lives of Millions

Elizabeth Duncan Koontz

Elizabeth Duncan Koontz - Educator

Some people are the product of their environment, others become successful in spite of it. Elizabeth Duncan Koontz did both. The youngest of seven children, Elizabeth was born on June 3, 1919 in Salisbury, North Carolina. Her parents were both


Friday's Fearless Brand Personal Branding

A Tale of Passion, Purpose, Persistence, and True Success

Kendra Scott

There’s a great deal of discussion as to what type of impact childhood experiences might have on kids, both in the moment and as they grow into adulthood. In at least one case, a positive and encouraging environment led to


Friday's Fearless Brand Personal Branding

Choose Love Over Fear – Turn Your Wounds Into Wisdom

Oprah Winfrey

Oprah Winfrey is easily one of the most well-known, respected and admired people of our day – globally. Most would see that as a totally unexpected status for a girl born to an unmarried teenage mother in Kosciusko, Mississippi in


Friday's Fearless Brand Personal Branding

Listen to Frank Sinatra, It’s True – The Best is Yet to Come!

Frank Sinatra

Legendary singer, actor, and entertainer, Francis Albert ‘Frank’ Sinatra died twenty years ago – May 14, 1998. One of the most prolific singers of all time, he released 69 albums and 297 singles during his recording career. As an actor,


Friday's Fearless Brand Personal Branding

True Success is Really Sweet – Especially When it Involves Chocolate!

Shawn Askinosie

Shawn Askinosie spent over twenty years as a criminal defense attorney in Springfield, Missouri. He defended people charged with some of the worst imaginable crimes – including murders, rapes, and other violent felonies. One only had to look at his


Friday's Fearless Brand Personal Branding

How Being ‘Other-Focused’ Leads to a Life of Success and Happiness

Jumana Abu-Hannoud

Jumana Abu-Hannoud

Few know better than Jumana Abu-Hannoud how big an impact growing up in a loving, caring, and giving family atmosphere can have on a person. She knows because that’s exactly the environment she enjoyed as a child. For Jumana, who


Friday's Fearless Brand Personal Branding

Every Brand Should Feel This Good

Vineyard Vines

Vineyard Vines Clothing

“Shep, you need to start thinking more inside the box!” Few, if anyone, would have guessed how much significance there was in that one line from a performance review in 1998. Upon hearing that recommendation, Shep Murray took immediate action.


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‘Hammering’ Hank Aaron – Much More than a Baseball Icon

Hank Aaron

The U.S. was just beginning to recover from the Great Depression in February, 1934 when Herbert and Estella’s third child, Henry ‘Hank’ Aaron, was born. The Aaron’s lived in a poor, black section of Mobile, Alabama known as “Down by


Friday's Fearless Brand Personal Branding

Achieving Stratospheric Success With Faith, Forgiveness and Determination

Tyler Perry

For the family, the beatings were frequent – many were brutal. The verbal abuse that was equally common left deeper and longer lasting scars than did the physical. Emmitt Perry, Sr., the family patriarch, knew no other way. His wife


Friday's Fearless Brand Personal Branding

The Journey From Traveling Hopefully to The Hope-Driven Leader

Libby Gill

Libby Gill, Author and Leadership Expert

In the business world it’s rather common to hear about hard-charging, go-getters, striving to climb the corporate ladder. It’s rare, though, to hear about a person who willingly steps off of that ladder. Libby Gill is one such person. After


Friday's Fearless Brand Personal Branding

To Give a Eulogy or Be Eulogized – What Would You Choose?

Ralph C. Smedley

Born and raised in Waverly, Illinois, Ralph C. Smedley went on to graduate from Illinois Wesleyan University. That was in 1903. Ralph then accepted the position of director of education at the YMCA (Young Men’s Christian Association) in Bloomington, Illinois.


Friday's Fearless Brand Personal Branding

From West Point to the Monastery – One Woman’s Journey to Fulfillment

Sister Nancy Rose Gucwa

Sister Nancy Rose Gucwa made her final monastic profession on August 31, 2013 at the Benedictine Sisters of Perpetual Adoration monastery in Clyde, Missouri – becoming the first ever West Point Graduate to do so. Take a moment to let


Friday's Fearless Brand Personal Branding

How One Man’s Conviction Brings Relief to Thousands of Kids

Steve Sosebee

Steve Sosebee grew up in a small town in northeastern Ohio with his sisters and their parents. His father was a high school teacher – his mother a nurse. Unbeknownst to him, Steve’s life purpose began to be shaped when


Friday's Fearless Brand Personal Branding

How Passion and Purpose Led the Patagonia Brand to New Heights

Patagonia

Patagonia Outdoor Clothing

Yvon Chouinard likely had very little awareness of how his life would change when, at the age of 9, his family moved from Maine to Southern California. It was there that Yvon discovered an interest in falconry. In 1953, at


Company Branding Friday's Fearless Brand

“I got my start by giving myself a start!”

Madam C. J. Walker

After a lifetime as slaves, Owen and Minerva Breedlove became free people when the Emancipation Proclamation was signed by President Lincoln on January 1, 1863. Both Owen and Minerva continued to work as sharecroppers, growing and picking cotton in Delta,


Friday's Fearless Brand Personal Branding

There’s a Reason They’re Called EPIC Bars – It’s an Epic story!

EPIC Bars

Taylor Collins and Katie Forrest have come a long way since their time at Austin High School in Texas where they would occasionally lock eyes. It wasn’t until they were both enrolled at Texas State University in San Marcos that


Company Branding Friday's Fearless Brand

Planning a Rockin’ New Year’s Eve? Thank Dick Clark!

Dick Clark

Richard ‘Dick’ Wagstaff Clark was born on November 30, 1929 in Mount Vernon, New York. He was the second son, and last child, of Richard and Julia Clark. Dick new from a very early age that he wanted to pursue


Friday's Fearless Brand Personal Branding

Fearless Brand and Christmas Miracle – A Charlie Brown Christmas

A Charlie Brown Christmas

Merriam-Webster defines a miracle as “an extraordinary event manifesting divine intervention in human affairs.” It’s a word that seems to get used often – especially around Christmas. Movies and books have been titled “Christmas Miracle”. The term is often used


Friday's Fearless Brand

Chelsea Krost – Smashing the Millennial Myth

Chelsea Krost

Millennials are entitled, lazy, unreliable, narcissistic, disloyal, technology addicted, unmanageable and simply put, the worst generation in history. If you believe all of – or most of – those descriptors, consider this: You’re likely a victim of the Millennial Myth,


Friday's Fearless Brand Personal Branding

Seeking Success? The Obstacle is the Path!

Nicole Sahin

Geographically speaking, it’s not that far from St. Louis, MO to Guatemala – about 1650 miles (2660 km) as the crow flies. Culturally speaking, the distance between Maryville University and Guatemala’s northern highlands spans centuries. For Nicole, the distance wasn’t


Friday's Fearless Brand Personal Branding

What Makes a Fearless Brand? Quality, Consistency and Messaging

Heineken

Today’s craft beer industry, which has flourished in the U.S. for decades, is seen by some as an innovative approach to the beer business. In reality, today’s passion for craft beer is merely a reflection of the past. The first


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One Man’s Journey From Childhood to Navy Seal to Entrepreneur CEO

Brandon T. Webb

To say that Brandon had an unorthodox childhood would certainly be accurate. He was wailing his lungs out from the instant he was born, which was on June 12, 1974. It seemed as though he screamed for the better part


Friday's Fearless Brand Personal Branding

How One Woman Overcame Personal Struggles to Impact Millions

Dr. Mary-Claire King

Mary-Claire was born on February 27, 1946 to Harvey and Clarice King in Evanston, Illinois – a city just north of Chicago. She, younger brother Paul, a stepsister and a stepbrother all had a relatively average childhood. The most traumatic


Branding

Do the Work, Integrity Matters, Use Your Voice – Lessons from David Muir

David Muir

As a high school senior, David chose to interview one of his teachers for his Public Speaking class project. The teacher, who’d recently fallen while horseback riding, was explaining that her injuries resulted in surgery to remove her spleen. Not


Friday's Fearless Brand Personal Branding

How Whitney Wolfe, the Queen Bee of Dating, Fosters Gender Equality

Whitney Wolfe

The daughter of a property manager and a stay-at-home mom, Whitney Wolfe enjoyed a happy, quiet childhood, growing up in Salt Lake City, Utah. When it was time for university, Whitney chose to attend Southern Methodist University (SMU) in Dallas, Texas, where


Friday's Fearless Brand Personal Branding

Fueled by Passion, Driven by Purpose, Ingrid Newkirk Crusades for Animal Rights

Ingrid Newkirk

Ingrid spent the early years of her life in Great Britain – specifically, in the Orkney Islands and in Ware, Hertfordshire. When she was seven years of age, her family moved to New Delhi, India. The year was 1956 – eight


Friday's Fearless Brand Personal Branding

From Hot Wings to Sweet Rolls, Brilliant Leadership Drives Success

Kat Cole

What would you do if you were in charge of sales and distribution and suddenly supply dried up because of a labor issue? That’s essentially the situation that Kat Cole faced when working as a Hooter’s server, when the kitchen crew


Friday's Fearless Brand Personal Branding

Three Keys to Willie Nelson’s Status as American Icon and Fearless Brand

Willie Nelson

When looking for the definition of a fearless brand, one need look no further than American icon, Willie Nelson, one of the most recognizable faces, voices, and talents in all of music. There are thousands of performers in the music


Friday's Fearless Brand Personal Branding

Dalai Lama by Birth – Fearless Brand by Action

Dalai Lama

A critical element of a fearless brand is having clarity of purpose. For many, our purpose comes clear later in life – for others, it occurs at a relatively early age. That said, it’s almost inconceivable that someone could know


Friday's Fearless Brand Personal Branding

Powered by Principle – Kenneth Frazier’s Path to Success

Kenneth Frazier

Many people live in what are considered ‘tough’ neighborhoods – communities which are typically afflicted with poverty, unemployment, crime, and drugs. What can often be overlooked is that most of these areas also include highly-motivated, hard-working and law-abiding citizens. North Philly


Friday's Fearless Brand Personal Branding

What Harvard Teaches – About Branding

Harvard University

Harvard University Shield

Having spent the majority of my professional life working in the field of marketing – specifically branding – I can say this without hesitation…the terms “brand” and “branding” are consistently misused, overused or completely misunderstood. This fact is one of


Company Branding Friday's Fearless Brand

Dreams of Science and the Science of Dreams

Dr. Hayat Sindi

Dreams. We all have them. Some are discarded as wishful thinking. Others are wrecked by a litany of roadblocks- some real, many perceived. Then there are dreams that explode into reality – crashing through all obstacles – in spite of


Friday's Fearless Brand Personal Branding

The World is Yours — Don’t Wait. Show It. Do It.

Peter Dinklage

At the early age of six, Peter discovered his love of performing. He and his older brother would put on shows in the basement of their parents’ home in Morristown, New Jersey. Their audience consisted of elderly neighbors happy to


Friday's Fearless Brand Personal Branding

Her Fearless Fashion Brought Her Fame – at 85!

Iris Apfel

When Iris was 11 years old, she would explore Manhattan, developing a particular liking for Greenwich Village. In those days – it was 1932 – not only could one travel all around the city for five cents, it was safe


Friday's Fearless Brand Personal Branding

A Global Adventurer’s Extraordinary Life as a Fearless Brand

Michael Dobbs-Higginson

Michael spent his youth exploring the bush country of Rhodesia – modern day Zimbabwe. He would spend days running barefoot, with his fox terrier, Toki, under the watchful eye of Twalika, one of the family’s cattle herders. Indeed, watchful eyes were


Friday's Fearless Brand Personal Branding

Vision, Innovation and Disruption have Netflix Streaming to Success

Netflix

Netflix.com

It’s said that necessity is the mother of invention. Perhaps so. Innovation, on the other hand, is born of any number of causes. Some would say the leading cause of innovation is vision. Others say it’s creativity. Many attribute innovations


Company Branding Friday's Fearless Brand

Get Gutsy. Stay Gutsy. How This FlyGirl Soared to Success

Vernice 'FlyGirl' Armour

Vernice Armour knew at a young age that she wanted to become a police officer. More specifically, she wanted to join the mounted police, patrolling on horseback. Childhood dreams are magical – creating excitement and hope. They are also mysterious


Friday's Fearless Brand Personal Branding

Want the Prescription for a Powerful Brand? the Doctor is In!

Doc McStuffins

Chris Nee grew up loving animated television show – think cartoons. That attraction was strong enough to create thoughts of a career in that discipline. It’s a gift for a person to discover their passion, but having the talent necessary


Friday's Fearless Brand Personal Branding

Be Bold – They Typically Don’t Fire You on the First Day

Paul Polman

Paul is the second of six children, born and raised in Enschede, Netherlands – a town near the German-Dutch border. His parents had lived through the ravages of the Second World War and a by-product of that experience was the


Friday's Fearless Brand Personal Branding

Mary Barra – Transforming General Motors Through Powerful Leadership

Mary Barra

Some people, so it seems, are born to follow a specific path – to fulfill a purpose. Mary Makela may just be such a person. She was born into a hard-working blue-collar family in Waterford, Michigan on Christmas Eve 1961.


Friday's Fearless Brand Personal Branding

From Broadway to Carpool Karaoke – Corden Drops the Mic

James Corden

The most successful people are the ones who have found their purpose in life. For some, this takes a virtual lifetime. Others discover their purpose very early in life. Such was the case for James. At the age of four, he


Friday's Fearless Brand Personal Branding

Winning at Business by Tying Soft Traits to Hard Results

Daivd K. Williams

David has been a real “go-getter” his entire life. Like many before him, he discovered his entrepreneurial spirit by working a newspaper route as a young boy. After earning a Business Management degree (with an emphasis on Marketing) in 1984,


Friday's Fearless Brand Personal Branding

How to Make Your Brand Blossom Into a Big Bang

Mayim Bialik

When Barry and Beverly married, they were the first of their families to be born in the U.S. – their parents having emigrated from Poland, Czechoslovakia, and Hungary. The family’s combined heritage, closeness and religious beliefs would all have a big impact


Friday's Fearless Brand Personal Branding

J. K. Rowling and the Magic of Fearless Branding

J. K. Rowling

Pete and Anne were both 18 when they met while on a train heading to Arbroath, Scotland from King’s Cross Station in London. It was 1964. That six-hour trip would result in a lifetime together. Within a year, the couple


Friday's Fearless Brand Personal Branding

Putting Principles and People Ahead of Profits is Very Profitable

S. Truett Cathy

Samuel was born March 14, 1921 in Eatonton, Georgia. He was the sixth of what soon would total seven children for Joseph and Lilla. Though Samuel was his given name, he was called by his middle name – Truett. When


Friday's Fearless Brand Personal Branding

One Business Is Really Cleaning Up With Millennials

Kristen Hadeed

Kristen was born in Gainesville, Florida on February 26, 1988. Her family moved to Flagler Beach, Florida when she was two. She eventually returned to Gainesville where she attended the University of Florida. Fashion is an important for element in


Friday's Fearless Brand Personal Branding

No Matter How You Slice It – Giving Value Builds Business

John Ruhlin

Growing up on a farm can teach invaluable lessons. John learned this was true while living on his 50-acre family farm outside of Canton, Ohio. One of five children, his step-father worked treating waste water while his mother worked full-time


Friday's Fearless Brand Personal Branding

A New Perspective Can Change You – Heck, It Can Change the World

Brittany Merrill Underwood

Brittany grew up in Atlanta, Georgia in what most would consider an upper-middle class home. She enjoyed a relatively typical childhood – not one of privilege – but not wanting for much. She completed high school at a noted boarding


Friday's Fearless Brand Personal Branding

How to Brand Like a Virgin – the Results Are Amazing

Richard Branson

Richard was the first born of Edward and Eve Branson – born on July 18, 1950 in Blackheath, London. His father was a barrister, having followed his father, a judge at the High Court of Justice, into the legal realm.


Friday's Fearless Brand Personal Branding

My Future’s So Bright I Have to Wear…Ray-Ban

Ray-Ban

Ray-Ban Wayfarers

Airplane pilots have countless details to be aware of and pay attention to – as well as any number of distractions. One such challenge is fighting the bright blue sky and puffy white clouds over a period of time. What


Company Branding Friday's Fearless Brand

Where You Start Does Not Dictate Where You Finish

Ursula Burns

Born in 1958, Ursula grew up in a housing project at the intersection of Baruch Dr. and Delancey St. on Manhattan’s Lower East Side. She and two siblings were raised by her single mother, a Panamanian immigrant. It was a


Friday's Fearless Brand Personal Branding

Cronkite Voted Most Trusted Man in America – And That’s the Way it Is

Walter Cronkite

Walter Jr. –  the only child of Walter, a dentist, and Helen, a homemaker – was born on November 4, 1916, in Saint Joseph, Missouri. That’s where the family lived until moving to Houston, Texas when Walter was 10-years-old. Walter


Friday's Fearless Brand Personal Branding

He Became the World’s Greatest Salesman by Selling Himself

Joe Girard

It’s hard to say what type of adult a child will become based solely on the behavior and parenting styles of their parents. Joe’s father was often angry and bitter – constantly berating his son, telling him that he wasn’t


Friday's Fearless Brand Personal Branding

‘Nowhere special. That’s somewhere I’ve always wanted to go.’

Mel Brooks

James and Kate Kaminsky – he a German Jew via Poland, she a Russian Jew from modern day Ukraine – had immigrated to Brooklyn, New York. They had four sons. The youngest, Melvin was born on June 28, 1926.  Soon after


Friday's Fearless Brand Personal Branding

Why Not Me? She’s More Special Than Special Needs

Isabella Springmühl

Guatemala is, in many ways, the hidden gem of Central America – sandwiched between Mexico to the north, Honduras and El Salvador to the south and Belize to the east. The Guatemalan people are friendly and hard-working. The country has a


Friday's Fearless Brand Personal Branding

Designing New Paradigms in Business and in Life

Zaha Hadid

Zaha was born on October 31, 1950 in Baghdad, Iraq. Her family was upper-class and well-educated. Her mother was an artist – her father, a successful industrialist. He was also politically active, co-founding the liberal National Democratic Party. Her family


Friday's Fearless Brand Personal Branding

A Peek Behind the Curtain of One Lucky Bastard

Joe Buck

Avid baseball fans dream of going to their favorite Major League team’s spring training. Very few of them are born there. That is literally Joe’s story. He was born on April 25, 1969 in St. Petersburg, Florida – the spring training


Friday's Fearless Brand Personal Branding

Building a (Truly) Brilliant Brand – Impacting the World

Larry Brilliant, MD, MPH

There are some stories which appear to be so outside of the realm of reality that they are assumed to be a Hollywood movie script. Then there are stories that are so incredible that not even the creative minds that


Branding Personal Branding

Wow – That Was a Close Shave!

Harry's Shave Club

Andy Katz-Mayfield earned an MBA from the Stanford Graduate School of Business in 2011. Jeff Raider graduated from the Wharton School of Business in 2010. They first met as interns at Bain and Company – the beginning of a very


Company Branding Friday's Fearless Brand

The Rise and Fall of a Fearless Brand

Sears

America in 1886 had a population of only 58 million people, nearly two-thirds of whom lived in rural areas of the then 38 states. Richard Sears lived in North Redwood, Minnesota where he worked as a station agent for the


Company Branding Friday's Fearless Brand

How a Group of Entrepreneurs Endeavor to Impact the World

Endeavor

endeavor entrepreneurs

Peter Kellner’s father was a Hungarian immigrant whose family consisted of a long line of entrepreneurs. His mother’s family had settled in Massachusetts in 1635. After he graduated from Princeton University, Peter traveled to Hungary on a Fulbright Scholarship. There


Company Branding Friday's Fearless Brand

To Know Branding is to Know $hit From Shinola

Shinola Detroit

Shinola Detroit

The Shinola Company, founded in 1907 in Rochester, New York – manufactured shoe polish. While the product itself wasn’t necessarily innovative – its packaging was. The round tin the polish came in featured an attached ‘key’ which, when turned vertically,


Company Branding Friday's Fearless Brand

How One Woman Shattered Paradigms of Gender, Dying and Grieving

Elisabeth Kubler-Ross

Death was a distinct possibility for Elisabeth from her very first breath. Born in Switzerland in July of 1926, she was the oldest of three sisters. The triplets were born minutes apart from each other and each girl weighed only


Friday's Fearless Brand Personal Branding

Is Your Brand Fit Enough to be the Gold Standard?

Gold's Gym

Gold's Gym Fitness

The Santa Monica pier is an iconic attraction on the Pacific Island shore in Southern California, due west of Los Angeles. There are shops, restaurants, rides and terrific people watching. In the 1950’s, the pier became a place where ‘muscle


Company Branding Friday's Fearless Brand

Purpose, Leadership and Security – Your Why is Just the Start

Simon Sinek

It’s hard to tell how one’s childhood experiences will impact their life. By example, some children whose families move a lot during their childhood feel enriched by the experience. Others feel a sense of detachment, of not having roots. Simon


Friday's Fearless Brand Personal Branding

Take Heart – You Don’t Need to Wrestle With Success

Coach Dan Gable

Danny was born on October 25, 1948 in Waterloo, Iowa. His father, Mack, was a real estate salesman – his mother, Katie, was a homemaker. The family lived a modest, yet very satisfying lifestyle. For his part, Danny put a


Friday's Fearless Brand Personal Branding

In-N-Out Burgers – Serving Great Food and Five Branding Essentials

In-N-Out Burgers

Two hamburger restaurants opened in 1948 within 45 miles of each other in the Greater Los Angeles area. Both were family-owned and operated, one by two brothers, the other by a husband and wife team – Harry and Esther. The


Company Branding Friday's Fearless Brand

Design an Exceptional Life – Elevate From Success to Significance

Dr. Tom Hill

Tom was born on his family’s farm about 20 minutes outside of Kirksville, a small town in north central Missouri. It was 1935 – the world was a much simpler time and being raised on a turkey farm was even


Friday's Fearless Brand

Meet Steve – The Most Fascinating Woman You’ve Never Heard Of

Dame Stephanie 'Steve' Shirley

Refugees, in order to survive, have been forced to flee their countries throughout history. Such was the case with five year old Stephanie and her 9 year old sister who fled Nazi Germany in 1938. Born of a Jewish father, their


Friday's Fearless Brand Personal Branding

The Key to Winning Branding Gold

Olympic Spirit

Legend has it that the Olympics were founded by Hercules and Alcmene – he the son of Zeus, she a ‘mere mortal’. That story has the competition occurring every four years as part of a festival to honor Zeus. The


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Surrender Is Often the Key to Success

Alcoholics Anonymous

The Big Book of Alcoholics Anonymous

Bob Smith was born in St. Johnsbury, Vermont in 1879. Bill Wilson was born sixteen years later on November 26, less than 100 miles away, in East Dorset, Vermont. That distance, their difference in age and each pursuing different career paths


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Ben Franklin – The Original Fearless Brand?

Ben Franklin

Josiah Franklin, a soap and candle maker in Boston, was married twice. Between his two wives he sired seventeen children – seven by his first wife, Anne and ten with his second wife, Abiah. Ben, his tenth (and youngest) son


Friday's Fearless Brand Personal Branding

Add Some Spice to Your Brand – The TABASCO Way

TABASCO

During America’s Civil War, Louisiana was a part of the Confederate States of America, known simply as the Confederacy. It came as no surprise then that Union General Nathaniel Banks led a force from the Gulf of Mexico up Bayou


Company Branding Friday's Fearless Brand

Laugh, Think and Cry Every Day — Jim Valvano

Jim 'Jimmy V' Valvano

Rocco and Angelina lived in Queens, New York where they raised their three sons, Nick, Jim and Bob. They were a loving Italian family, never hesitant to hug and kiss each other – the words “I love you” flowing freely.


Friday's Fearless Brand Personal Branding

Are You Willing to Gamble on Yourself?

Liv Boeree

Known as the Garden of England, Kent is a county known for its gentle hills and sea lined borders. It touches Greater London to the North as it is located in the South East of England. It is famous for


Friday's Fearless Brand Personal Branding

Have You Earned the Sweet Results of Branding?

Hershey's

It was 1871 when 14 year old Milton accidentally dropped his hat into a machine at the print shop where he apprenticed. He was fired. With his mother’s guidance, he was hired as an apprentice for a Lancaster County, Pennsylvania confectioner


Company Branding Friday's Fearless Brand

The Food Babe Gives New Meaning to Food Fight!

Vani Hari - The Food Babe

Her parents immigrated to the United States from Punjab, India – settling in North Carolina. Vani was born in Charlotte on March 22, 1979. Her childhood was as normal as every other kid growing up in America in the 1980’s. That


Friday's Fearless Brand Personal Branding

It’s a Myth That Nice Guys Finish Last

Tom Hanks

Tom was born in Concord, California on July 9, 1956. His parents were Amos and Janet – he a cook and restaurant manager, she a hospital worker. They divorced when Tom was five, one of those experiences that can affect


Friday's Fearless Brand Personal Branding

Shattering Norms, Hard Work and Determination Yield Powerful Results

Diane Hendricks

Diane Smith was born into a Wisconsin dairy farming family in 1947. She was one of nine children – all girls. When she was nine the family moved to a several hundred acre farm in Osseo, Wisconsin. Mary wanted to spend


Friday's Fearless Brand Personal Branding

The Wizardry of John Wooden – Coach, Teacher, Leader

John Wooden

John was born in Hall, Indiana on October 14, 1910 – the second son of Joshua and Roxie Wooden. When he was 8, the family moved to a small farm near Centerton, Ind., a town which boasted a population of


Friday's Fearless Brand Personal Branding

The Holy Grail of Sport – Lord Stanley’s Cup

the Stanley Cup

In 1893, the innaugural Dominion Hockey Challenge Cup was awarded to Montreal HC (Hockey Club) as Canada’s top ranking amateur ice hockey team. The award was concepted, created and awarded by the Governor General of Canada. He first encountered the


Company Branding Friday's Fearless Brand

The Name is Box – Jack Box

Jack in the Box

Imagine starting a successful business only to be fired by your board of directors when they become disenchanted with the company performance. Now think of the irony of being brought back by the same board of directors, fifteen years later, when


Company Branding Friday's Fearless Brand

Emotional Connections Are the Soul of the Shark Tank Brand

Shark Tank

ABC's Shark Tank

From the beginning of time there have been animals and creatures that have caused mankind to take pause. This isn’t so much a phenomenon as it is survival at its most basic level. Mastodons, tyrannosaurus rex, pterodactyl were just a


Company Branding Friday's Fearless Brand

The Amazing Story of Hamdi Ulukaya – Successfully Impacting the World With Greek Yogurt

Hamdi Ulukaya

The actual day he was born is unknown – much like Jack Daniel before him. They were both born into farming families – but that is where the similarities stop, at least in their early lives. For one thing, Daniel was born in


Friday's Fearless Brand Personal Branding

Branding Royalty – How Queen Elizabeth Stands the Test of Time

Queen Elizabeth II

Little girls love to fantasize about becoming a princess, living a special life filled with attention and riches. In reality, very few actually have their dream become a reality. The fact is that most princesses are born into royalty. Such


Friday's Fearless Brand Personal Branding

When It Comes to Branding – You Don’t Know Jack

Jack Daniel's

Jasper was born on a farm in Moore County, Tennessee – one of Calaway and Lucinda Daniel’s 12 children. Exactly when that birth occurred is not known for certain – but the consensus is September, 1850. The hard times his family endured were made


Company Branding Friday's Fearless Brand

Thoughts Become Things – (Some Assembly Required)

Mike Dooley

The decade of the 1960’s was a dynamic time in the U.S. The decade began with President Kennedy announcing his “New Frontier” domestic policy. Kennedy was assassinated and followed by Lyndon Johnson whose vision was to create “The Great Society”.


Friday's Fearless Brand Personal Branding

Work Hard, Be Sexy, Build a Life – Ashton Kutcher

Ashton Kutcher

Twins have a special bond – one that most people cannot understand. Such was the case with fraternal twins Christopher and Michael, born five minutes apart in Cedar Rapids, Iowa on February 7, 1978. Michael, the younger of the two,


Friday's Fearless Brand Personal Branding

For TOMS Success Has Been a Shoo-In

TOMS

Toms Shoes

Blake Mycoskie had earned a partial scholarship to play tennis for Southern Methodist University (SMU) in Dallas, Texas. There, he double majored in Philosophy and Business. After leaving school, he started his first business – EZ Laundry – providing the first on-campus dry cleaning


Friday's Fearless Brand

How KISS Rock and Rolled All Night and Built a Brand All Day

KISS

Stanley Bert Eisen was born in upper Manhattan in 1952. Chaim Witz was born in Haiti, Israel in 1949, moved to Queens, New York at age 8. Each had challenges to face as youngsters. Stanley was born with a birth


Company Branding Friday's Fearless Brand

How Jo Malone Has Smelled the Sweet Scent of Success – Twice

Jo Malone

Joanne was born in 1963 and grew up in a council house in Kent, England. Her father, Peter, was a painter – her mother, Elaine, was a beautician. As a child, school was difficult for her as she was severely dyslexic.


Friday's Fearless Brand Personal Branding

“Start where you are. Use what you have…” – Arthur Ashe

Arthur Ashe

Arthur’s story is one of maximizing great talent, succeeding in the face of obstacles, resolving to actively address unfair obstructions, extending generosity to those in need and accepting the toughest challenge life can give with quiet grace and dignity. He


Friday's Fearless Brand Personal Branding

Building a Brand? Bob Chapman Knows That Everybody Matters

Bob Chapman and Barry-Wehmiller

Craft brewing is considered a modern-day phenomenon, yet in reality, small, independent breweries were the foundation of the beer industry. Nowhere in America was this truer than in St. Louis, Missouri. That’s why, in 1885, Thomas J. Barry and his


Friday's Fearless Brand Personal Branding

How Mark LeBlanc Built a Brand to Grow Your Business

Mark LeBlanc

Some boys who are born on St. Patrick’s Day – March 17th – are named Pat. In 1961 – in Minneapolis, Minnesota – a boy born on the ‘grand day’ was named Mark. Insignificant to some – bewildering to others,


Friday's Fearless Brand Personal Branding

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