Blog Archives

One Business Is Really Cleaning Up With Millennials

Kristen Hadeed

Kristen Hadeed Student Maids

Kristen was born in Gainesville, Florida on February 26, 1988. Her family moved to Flagler Beach, Florida when she was two. She eventually returned to Gainesville where she attended the University of Florida. Fashion is an important for element in


Friday's Fearless Brand Personal Branding

No Matter How You Slice It – Giving Value Builds Business

John Ruhlin

John Ruhlin Giftology

Growing up on a farm can teach invaluable lessons. John learned this was true while living on his 50-acre family farm outside of Canton, Ohio. One of five children, his step-father worked treating waste water while his mother worked full-time


Friday's Fearless Brand Personal Branding

A New Perspective Can Change You – Heck, It Can Change the World

Brittany Merrill Underwood

Brittany Underwood - Akola

Brittany grew up in Atlanta, Georgia in what most would consider an upper-middle class home. She enjoyed a relatively typical childhood – not one of privilege – but not wanting for much. She completed high school at a noted boarding


Friday's Fearless Brand Personal Branding

How to Brand Like a Virgin – the Results Are Amazing

Richard Branson

Sir Richard Branson

Richard was the first born of Edward and Eve Branson – born on July 18, 1950 in Blackheath, London. His father was a barrister, having followed his father, a judge at the High Court of Justice, into the legal realm.


Friday's Fearless Brand Personal Branding

My Future’s So Bright I Have to Wear…Ray-Ban

Ray-Ban

Ray-Ban Wayfarers

Airplane pilots have countless details to be aware of and pay attention to – as well as any number of distractions. One such challenge is fighting the bright blue sky and puffy white clouds over a period of time. What


Company Branding Friday's Fearless Brand

Where You Start Does Not Dictate Where You Finish

Ursula Burns

Ursula Burns - Xerox

Born in 1958, Ursula grew up in a housing project at the intersection of Baruch Dr. and Delancey St. on Manhattan’s Lower East Side. She and two siblings were raised by her single mother, a Panamanian immigrant. It was a


Friday's Fearless Brand Personal Branding

Cronkite Voted Most Trusted Man in America – And That’s the Way it Is

Walter Cronkite

Trusted journalist Walter Cronkite

Walter Jr. –  the only child of Walter, a dentist, and Helen, a homemaker – was born on November 4, 1916, in Saint Joseph, Missouri. That’s where the family lived until moving to Houston, Texas when Walter was 10-years-old. Walter


Friday's Fearless Brand Personal Branding

He Became the World’s Greatest Salesman by Selling Himself

Joe Girard

World's Greatest Salesman Joe Girard

It’s hard to say what type of adult a child will become based solely on the behavior and parenting styles of their parents. Joe’s father was often angry and bitter – constantly berating his son, telling him that he wasn’t


Friday's Fearless Brand Personal Branding

‘Nowhere special. That’s somewhere I’ve always wanted to go.’

Mel Brooks

Comedian Mel Brooks

James and Kate Kaminsky – he a German Jew via Poland, she a Russian Jew from modern day Ukraine – had immigrated to Brooklyn, New York. They had four sons. The youngest, Melvin was born on June 28, 1926.  Soon after


Friday's Fearless Brand Personal Branding

Why Not Me? She’s More Special Than Special Needs

Isabella Springmühl

Isabella Springmuhl fashion designer

Guatemala is, in many ways, the hidden gem of Central America – sandwiched between Mexico to the north, Honduras and El Salvador to the south and Belize to the east. The Guatemalan people are friendly and hard-working. The country has a


Friday's Fearless Brand Personal Branding

Designing New Paradigms in Business and in Life

Zaha Hadid

Zaha Hadid architecture

Zaha was born on October 31, 1950 in Baghdad, Iraq. Her family was upper-class and well-educated. Her mother was an artist – her father, a successful industrialist. He was also politically active, co-founding the liberal National Democratic Party. Her family


Friday's Fearless Brand Personal Branding

A Peek Behind the Curtain of One Lucky Bastard

Joe Buck

Joe Buck Sportscaster

Avid baseball fans dream of going to their favorite Major League team’s spring training. Very few of them are born there. That is literally Joe’s story. He was born on April 25, 1969 in St. Petersburg, Florida – the spring training


Friday's Fearless Brand Personal Branding

Building a (Truly) Brilliant Brand – Impacting the World

Larry Brilliant, MD, MPH

Larry Brilliant, MD, MPH

There are some stories which appear to be so outside of the realm of reality that they are assumed to be a Hollywood movie script. Then there are stories that are so incredible that not even the creative minds that


Branding Personal Branding

Wow – That Was a Close Shave!

Harry's Shave Club

Harry's Razors

Andy Katz-Mayfield earned an MBA from the Stanford Graduate School of Business in 2011. Jeff Raider graduated from the Wharton School of Business in 2010. They first met as interns at Bain and Company – the beginning of a very


Company Branding Friday's Fearless Brand

The Rise and Fall of a Fearless Brand

Sears

Sears Roebuck

America in 1886 had a population of only 58 million people, nearly two-thirds of whom lived in rural areas of the then 38 states. Richard Sears lived in North Redwood, Minnesota where he worked as a station agent for the


Company Branding Friday's Fearless Brand

How a Group of Entrepreneurs Endeavor to Impact the World

Endeavor

endeavor entrepreneurs

Peter Kellner’s father was a Hungarian immigrant whose family consisted of a long line of entrepreneurs. His mother’s family had settled in Massachusetts in 1635. After he graduated from Princeton University, Peter traveled to Hungary on a Fulbright Scholarship. There


Company Branding Friday's Fearless Brand

Your Job is What You Do – Your Brand is Who You Are

Muhammad Ali

Muhammad Ali - GOAT

Often seemingly small, insignificant actions can have major impact – sometimes they can even affect the entire world. One such instance occurred in Louisville, Kentucky in 1954. Someone stole a twelve-year-old boy’s bicycle. No one knows who it was –


Friday's Fearless Brand Personal Branding

To Know Branding is to Know $hit From Shinola

Shinola Detroit

Shinola Detroit

The Shinola Company, founded in 1907 in Rochester, New York – manufactured shoe polish. While the product itself wasn’t necessarily innovative – its packaging was. The round tin the polish came in featured an attached ‘key’ which, when turned vertically,


Company Branding Friday's Fearless Brand

How One Woman Shattered Paradigms of Gender, Dying and Grieving

Elisabeth Kubler-Ross

Elisabeth Kubler-Ross

Death was a distinct possibility for Elisabeth from her very first breath. Born in Switzerland in July of 1926, she was the oldest of three sisters. The triplets were born minutes apart from each other and each girl weighed only


Friday's Fearless Brand Personal Branding

Is Your Brand Fit Enough to be the Gold Standard?

Gold's Gym

Gold's Gym Fitness

The Santa Monica pier is an iconic attraction on the Pacific Island shore in Southern California, due west of Los Angeles. There are shops, restaurants, rides and terrific people watching. In the 1950’s, the pier became a place where ‘muscle


Company Branding Friday's Fearless Brand

Take Heart – You Don’t Need to Wrestle With Success

Coach Dan Gable

Dan Gable

Danny was born on October 25, 1948 in Waterloo, Iowa. His father, Mack, was a real estate salesman – his mother, Katie, was a homemaker. The family lived a modest, yet very satisfying lifestyle. For his part, Danny put a


Friday's Fearless Brand Personal Branding

In-N-Out Burgers – Serving Great Food and Five Branding Essentials

In-N-Out Burgers

In-N-Out

Two hamburger restaurants opened in 1948 within 45 miles of each other in the Greater Los Angeles area. Both were family-owned and operated, one by two brothers, the other by a husband and wife team – Harry and Esther. The


Company Branding Friday's Fearless Brand

Design an Exceptional Life – Elevate From Success to Significance

Dr. Tom Hill

Dr Tom Hill

Tom was born on his family’s farm about 20 minutes outside of Kirksville, a small town in north central Missouri. It was 1935 – the world was a much simpler time and being raised on a turkey farm was even


Friday's Fearless Brand

Meet Steve – The Most Fascinating Woman You’ve Never Heard Of

Dame Stephanie 'Steve' Shirley

Steve Shirley

Refugees, in order to survive, have been forced to flee their countries throughout history. Such was the case with five year old Stephanie and her 9 year old sister who fled Nazi Germany in 1938. Born of a Jewish father, their


Friday's Fearless Brand Personal Branding

The Key to Winning Branding Gold

Olympic Spirit

Olympic statue

Legend has it that the Olympics were founded by Hercules and Alcmene – he the son of Zeus, she a ‘mere mortal’. That story has the competition occurring every four years as part of a festival to honor Zeus. The


Company Branding Friday's Fearless Brand

Surrender Is Often the Key to Success

Alcoholics Anonymous

The Big Book of Alcoholics Anonymous

Bob Smith was born in St. Johnsbury, Vermont in 1879. Bill Wilson was born sixteen years later on November 26, less than 100 miles away, in East Dorset, Vermont. That distance, their difference in age and each pursuing different career paths


Company Branding Friday's Fearless Brand

Ben Franklin – The Original Fearless Brand?

Ben Franklin

Benjamin Franklin

Josiah Franklin, a soap and candle maker in Boston, was married twice. Between his two wives he sired seventeen children – seven by his first wife, Anne and ten with his second wife, Abiah. Ben, his tenth (and youngest) son


Friday's Fearless Brand Personal Branding

Add Some Spice to Your Brand – The TABASCO Way

TABASCO

tabasco

During America’s Civil War, Louisiana was a part of the Confederate States of America, known simply as the Confederacy. It came as no surprise then that Union General Nathaniel Banks led a force from the Gulf of Mexico up Bayou


Company Branding Friday's Fearless Brand

Laugh, Think and Cry Every Day — Jim Valvano

Jim 'Jimmy V' Valvano

Jim Valvano

Rocco and Angelina lived in Queens, New York where they raised their three sons, Nick, Jim and Bob. They were a loving Italian family, never hesitant to hug and kiss each other – the words “I love you” flowing freely.


Friday's Fearless Brand Personal Branding

Are You Willing to Gamble on Yourself?

Liv Boeree

Liv Boeree Poker Champion

Known as the Garden of England, Kent is a county known for its gentle hills and sea lined borders. It touches Greater London to the North as it is located in the South East of England. It is famous for


Friday's Fearless Brand Personal Branding

Have You Earned the Sweet Results of Branding?

Hershey's

Hersheys Chocolate

It was 1871 when 14 year old Milton accidentally dropped his hat into a machine at the print shop where he apprenticed. He was fired. With his mother’s guidance, he was hired as an apprentice for a Lancaster County, Pennsylvania confectioner


Company Branding Friday's Fearless Brand

The Food Babe Gives New Meaning to Food Fight!

Vani Hari - The Food Babe

Vani Hari-The Food Babe

Her parents immigrated to the United States from Punjab, India – settling in North Carolina. Vani was born in Charlotte on March 22, 1979. Her childhood was as normal as every other kid growing up in America in the 1980’s. That


Friday's Fearless Brand Personal Branding

It’s a Myth That Nice Guys Finish Last

Tom Hanks

Tom Hanks Academy Award Winner

Tom was born in Concord, California on July 9, 1956. His parents were Amos and Janet – he a cook and restaurant manager, she a hospital worker. They divorced when Tom was five, one of those experiences that can affect


Friday's Fearless Brand Personal Branding

Shattering Norms, Hard Work and Determination Yield Powerful Results

Diane Hendricks

Diane Hendricks

Diane Smith was born into a Wisconsin dairy farming family in 1947. She was one of nine children – all girls. When she was nine the family moved to a several hundred acre farm in Osseo, Wisconsin. Mary wanted to spend


Friday's Fearless Brand Personal Branding

The Wizardry of John Wooden – Coach, Teacher, Leader

John Wooden

Coach John Wooden

John was born in Hall, Indiana on October 14, 1910 – the second son of Joshua and Roxie Wooden. When he was 8, the family moved to a small farm near Centerton, Ind., a town which boasted a population of


Friday's Fearless Brand Personal Branding

The Holy Grail of Sport – Lord Stanley’s Cup

the Stanley Cup

Lord Stanley's Cup

In 1893, the innaugural Dominion Hockey Challenge Cup was awarded to Montreal HC (Hockey Club) as Canada’s top ranking amateur ice hockey team. The award was concepted, created and awarded by the Governor General of Canada. He first encountered the


Company Branding Friday's Fearless Brand

The Name is Box – Jack Box

Jack in the Box

Jack-In-The-Box

Imagine starting a successful business only to be fired by your board of directors when they become disenchanted with the company performance. Now think of the irony of being brought back by the same board of directors, fifteen years later, when


Company Branding Friday's Fearless Brand

Emotional Connections Are the Soul of the Shark Tank Brand

Shark Tank

ABC's Shark Tank

From the beginning of time there have been animals and creatures that have caused mankind to take pause. This isn’t so much a phenomenon as it is survival at its most basic level. Mastodons, tyrannosaurus rex, pterodactyl were just a


Company Branding Friday's Fearless Brand

The Amazing Story of Hamdi Ulukaya – Successfully Impacting the World With Greek Yogurt

Hamdi Ulukaya

Chobani owner Hamdi Ulukaya

The actual day he was born is unknown – much like Jack Daniel before him. They were both born into farming families – but that is where the similarities stop, at least in their early lives. For one thing, Daniel was born in


Friday's Fearless Brand Personal Branding

Branding Royalty – How Queen Elizabeth Stands the Test of Time

Queen Elizabeth II

England's Queen Elizabeth II

Little girls love to fantasize about becoming a princess, living a special life filled with attention and riches. In reality, very few actually have their dream become a reality. The fact is that most princesses are born into royalty. Such


Friday's Fearless Brand Personal Branding

When It Comes to Branding – You Don’t Know Jack

Jack Daniel's

Jack Daniels Tennessee Whiskey

Jasper was born on a farm in Moore County, Tennessee – one of Calaway and Lucinda Daniel’s 12 children. Exactly when that birth occurred is not known for certain – but the consensus is September, 1850. The hard times his family endured were made


Company Branding Friday's Fearless Brand

Thoughts Become Things – (Some Assembly Required)

Mike Dooley

Mike Dooley, TUT

The decade of the 1960’s was a dynamic time in the U.S. The decade began with President Kennedy announcing his “New Frontier” domestic policy. Kennedy was assassinated and followed by Lyndon Johnson whose vision was to create “The Great Society”.


Friday's Fearless Brand Personal Branding

A Tradition Like No Other – The Masters

The Masters

Masters Golf

When a Miami real estate speculator bought the land just outside of Augusta, Georgia from Fruitland Nurseries, his vision was to build a resort which would cater to the wealthy. However, the Great Miami Hurricane of 1926 destroyed much of


Company Branding Friday's Fearless Brand

Work Hard, Be Sexy, Build a Life – Ashton Kutcher

Ashton Kutcher

Ashton Kutcher Teen Choice Awards

Twins have a special bond – one that most people cannot understand. Such was the case with fraternal twins Christopher and Michael, born five minutes apart in Cedar Rapids, Iowa on February 7, 1978. Michael, the younger of the two,


Friday's Fearless Brand Personal Branding

For TOMS Success Has Been a Shoo-In

TOMS

Toms Shoes

Blake Mycoskie had earned a partial scholarship to play tennis for Southern Methodist University (SMU) in Dallas, Texas. There, he double majored in Philosophy and Business. After leaving school, he started his first business – EZ Laundry – providing the first on-campus dry cleaning


Friday's Fearless Brand

How KISS Rock and Rolled All Night and Built a Brand All Day

KISS

KISS metal

Stanley Bert Eisen was born in upper Manhattan in 1952. Chaim Witz was born in Haiti, Israel in 1949, moved to Queens, New York at age 8. Each had challenges to face as youngsters. Stanley was born with a birth


Company Branding Friday's Fearless Brand

How Amara Majeed Found the Courage to be Authentic

Amara Majeed

Amara Majeed Activist

Her parents had immigrated to Baltimore, Maryland from Sri Lanka. Formerly known as Ceylon, Sri Lanka is an island nation just south of India. Despite a civil war which raged for over 30 years, ending in 2009, the nation is


Friday's Fearless Brand Personal Branding

How Jo Malone Has Smelled the Sweet Scent of Success – Twice

Jo Malone

Jo Malone - Jo Loves

Joanne was born in 1963 and grew up in a council house in Kent, England. Her father, Peter, was a painter – her mother, Elaine, was a beautician. As a child, school was difficult for her as she was severely dyslexic.


Friday's Fearless Brand Personal Branding

“Start where you are. Use what you have…” – Arthur Ashe

Arthur Ashe

Arthur Ashe, Athlete, Humanatarian, leader

Arthur’s story is one of maximizing great talent, succeeding in the face of obstacles, resolving to actively address unfair obstructions, extending generosity to those in need and accepting the toughest challenge life can give with quiet grace and dignity. He


Friday's Fearless Brand Personal Branding

Building a Brand? Bob Chapman Knows That Everybody Matters

Bob Chapman and Barry-Wehmiller

Robert 'Bob' Chapman

Craft brewing is considered a modern-day phenomenon, yet in reality, small, independent breweries were the foundation of the beer industry. Nowhere in America was this truer than in St. Louis, Missouri. That’s why, in 1885, Thomas J. Barry and his


Friday's Fearless Brand Personal Branding

How Mark LeBlanc Built a Brand to Grow Your Business

Mark LeBlanc

Mark LeBlanc the Small Business Guy

Some boys who are born on St. Patrick’s Day – March 17th – are named Pat. In 1961 – in Minneapolis, Minnesota – a boy born on the ‘grand day’ was named Mark. Insignificant to some – bewildering to others,


Friday's Fearless Brand Personal Branding

How You Too Can Reach the “Summitt” of Branding

Pat Summitt

Pat Summitt Lady Vols coach

She was born in Clarksville, Tennessee, the fourth of five children. She grew up on the family farm with her three older brothers and younger sister. Farm life taught all of the children hard work, commitment and dedication. When their


Friday's Fearless Brand

Is Your Brand a Survivor?

Survivor

Survivor

On March 13, 2000, sixteen Americans were taken to Tiga, a tiny Malaysian island in the South China Sea. It was a very eclectic group ranging in age from a 22 year old aspiring actress to a 72 year old


Friday's Fearless Brand

Build a Magical Brand – The Disney Way

The Walt DIsney Company

The Walt Disney Company

Roy was eight years old when his brother Walt was born in Chicago – it was 1901. Four years later the family moved to Marceline, Missouri where their father had purchased a farm. It was there that Walt discovered his


Friday's Fearless Brand

Vision, Risk, Heart and Faith – Frank McKinney’s Keys to Success

Frank McKinney

Frank McKinney Real Estate Artist

Most kids graduate from high school within four years – but not very many attend four different schools to do so. Of course, it can take that many schools when you are kicked out of the first three you attend.


Friday's Fearless Brand

Fearless Branding – It’s All About the Results

Branding for Results

Fearless Branding -- Building Fearless Brands

Perhaps you’ve heard the question “What percentage of people who bought a 1/4 inch drill bit last year wanted one?” The answer? Zero. Every one of those buyers wanted a 1/4″ hole. The same can be said about branding. Very


Friday's Fearless Brand

Pope Francis’ Keys to Personal Branding – Be Humble, Be Bold, Be Kind

Pope Francis

Pope Francis - Bishop of Rome

The eldest of five children, Jorge Mario Bergoglio was born on December 17, 1936 in Buenos Aires, Argentina. He was born to Italian immigrants who, in 1927, had fled Italy and the rule of Mussolini. The boy’s father, Mario, was an accountant


Friday's Fearless Brand

Look For Possibilities, Work Hard, Earn Your Happy – Michael Strahan

Michael Strahan

Michael Strahan

He was thirteen and doing all he could to keep up with his brothers and the neighborhood kids. His siblings shouted their encouragement “Keep up Bob! Come on Bob!” That sounds like a brotherly thing to do – until you


Friday's Fearless Brand Personal Branding

Semper Fi – What Your Brand Can Learn From the USMC

USMC - United States Marine Corps

United States Marine Corps

It was November 10, 1775 when the Second Continental Congress established a military force consisting of two battalions. These troops were designated as landing forces – able to fight on land or at sea. Such a force was deemed necessary


Branding

A Brand Uncaged – A Gift to the World

Dr. Maya Angelou

Dr. Maya Angelou

Marguerite Johnson was born in St. Louis, Missouri on April 4, 1928. She was three when her parents’ marriage ended. Her father sent her and her four year old brother, Bailey Jr., to live with their paternal grandmother. Annie Henderson lived


Friday's Fearless Brand

Learn It, Do It, Give It Away – Meet Clay Mathile

Clay Mathile

Clay Mathile Iams Founder

One can learn a great deal growing up on the family farm. Such was the case of a boy named Clay, the eldest child of Bill and Helen, owners of a forty acre farm in Portage, a small town in northwest Ohio.


Friday's Fearless Brand

How the ROCK Turned Turbulence Into A Rock Solid Brand

Dwayne 'the Rock' Johnson

Dwayne_the_Rock_Johnson

His was a turbulent childhood – born in Hayward, California, the only son of a Samoan mom and an African-American father. The family moved thirteen times during his youth. His father traveled often to find work – and that work paid


Friday's Fearless Brand

Sara Blakely Put Her Butt on the Line to Build a Brand

Sara Blakely

Sara Blakely Spanx Founder

Born in 1971, she was raised in Clearwater, Florida. Her father would ask her and her brother the same question every night at the dinner table – “What did you fail at today?” One night she answered – “I tried


Friday's Fearless Brand

From Dreamer to Judge – The Evolution of a Brand

Judge Judy

Judge Judy Sheindlin

If there were one word to describe life in the United States after World War II it may be ‘boom’. There was an economic boom, a population boom and a boom in the  television industry. As life returned to normal,


Friday's Fearless Brand

It Takes Years to Be an Overnight Success

Garth Brooks

Garth Brooks World Tour with Trisha Yearwood

It was the second marriage for both of his parents While he was the second son born to the couple (February 7th, 1962). he was the youngest of six children. His mother had three children from her first marriage, his father had one.


Friday's Fearless Brand

Building a Brand in the Trenches

Burberry

Burberry - a Global Luxury Brand

When he apprenticed at a draper’s shop, he likely had no idea how that would shape his career – and his life. Yet selling fabric to clothiers did exactly that. In 1856, he opened his own outfitting business in Basingstoke,


Friday's Fearless Brand

Branding Lessons From A President

Jimmy Carter

President Jimmy Carter

It had been such an amazing week – one that was full enough to feel more like a month yet seeming to have lasted for mere moments. It was ten pm on a Saturday night as I sat through the


Friday's Fearless Brand

Love What You Do – Fight to Make it Happen

Dana White

UFC President Dana White

He was born in Connecticut in July of 1969. His youth was spent there, in Boston, Las Vegas and ultimately Maine where, in 1987,  he graduated from Herman High School. While his childhood wasn’t spent in necessarily tough areas, he grew up to


Friday's Fearless Brand

Building a Brand by Spreading the Happy

Nutella

Nutella

There are many factors that give birth to new items and innovation –  including technological advances, newly discovered materials, and of course,  good old creative thinking. Yet it’s said that necessity is the mother of invention and there’s a great deal of


Friday's Fearless Brand

How Faith, Hard Work and Love Define a Brand

Tim Tebow

Tim Tebow

Tim’s penchant for overcoming long odds and finishing strong began at the very start of his life. His mother had been treated for amoebic dysentery, which caused significant complications during her pregnancy – he wasn’t expected to survive to full term.


Friday's Fearless Brand

sweetgreen – It’s All About the Sweet Life and a Sweet Brand

sweetgreen

sweetgreen - bringing healthy to fast food

Georgetown University is located in the heart of the nation’s capital – Washington D.C. It is the oldest Jesuit university in the United States and at its very core is the commitment to challenge students to engage in the world


Friday's Fearless Brand

Make Yours the World’s Greatest Brand

Og Mandino

Og Mandino - Author of The Greatest Salesman in the World

Life is filled with choices – some are easy to make, some are much more difficult – some have little significance, others will be life changing. Augustine faced a difficult choice – one that would definitely be life altering. He


Friday's Fearless Brand

Meet Malala – A Truly Fearless Advocate for Education

Malala Yousafzai

I Am Milala - Shot by the Taliban for pursuing an education

There are countless children who love school – who love to learn. Many are afforded that opportunity freely – with easy access to schools, highly motivated teachers and the latest text books. For others, there isn’t that same access to


Friday's Fearless Brand

Pete Cashmore and Mashable – Changing the World

Pete Cashmore

Pete Cashmore of Mashable - Friday's Fearless Brand

As amazing as modern medicine is – there are times when routine procedures turn out to be anything but. Appendicitis is typically treated on an emergency basis, yet the operation boasts a extraordinarily high success rate. In the rare instances


Friday's Fearless Brand

Freedom – Branding’s ‘Bill of Rights’

Freedom

Soaring 2 Freedom

This weekend, the United States of America celebrates its birthday – and 239 years of independence. What does that mean? According to Merriam-Webster, independence means “freedom from outside control or support : the state of being independent”. Freedom is the


Friday's Fearless Brand

She’s Bucking Boundaries and Building Brands

Kirsten Green

Kirsten Green

The University of California, Los Angeles (UCLA) boasts an enrollment of well over 40,000 students. It’s not a challenge to find co-eds who are bright, energetic, attractive and talented. Kirsten easily fit that profile. She graduated in 1993 with a


Friday's Fearless Brand

How’s Your Vision? How One Man Achieves Dream Results

Joe Edwards

Joe Edwards

John Burroughs High School in St. Louis, MO., has had more than its fair share of highly successful and world famous graduates – Andy Taylor, founder and CEO of Enterprise Rent-a-Car; Grammy winning musician John Hartford; world-renowned  restaurateur Danny Meyer’ Pulitzer prize


Friday's Fearless Brand

The Red Sole is Truly Its Soul

Louboutin

Louboutin heels

Many would view his childhood as anything but normal. Not too many kids get expelled from school three times – before they reach age twelve – and most don’t leave home at the age of 12 1/2. For Christian, however, his youth


Friday's Fearless Brand

A Story That Takes the (Snack) Cake

Twinkies

Twinkies

The Continental Baking Company – of Indianapolis, Indiana, introduced Hostess® Cupcakes back in 1919. Wrapped for on-the-go consumption, they were a big success so Continental expanded in 1926  the line of snacks under the Hostess® brand name. An item that became incredibly popular


Friday's Fearless Brand

The Hat That Branded the West

the Stetson®

Stetson Boss of the Prairie

The American West of the 1800’s was a land filled with promise – not just of hope and great opportunity – but also the promise of diverse dangers and hard living.  For one young man in his twenties, John –


Friday's Fearless Brand

“Go on With Your Bad Self!”

Robin Roberts

Robin Roberts

Tuskegee is a town of about 12,000 people in the southeastern portion of Alabama. It is home to Tuskegee University – a predominately black school founded in 1881 – that developed a national reputation for academics and philanthropy under the


Friday's Fearless Brand Personal Branding

He’s Proof That Geeks are Cool

Bill Nye - The Science Guy

Bill Nye

Before they had even met – much less conceived him – World War II played a significant role in the lives of  his parents. In July of 1941, Ed Nye, the man who would become his father, left San Francisco


Friday's Fearless Brand

The Ragin’ Cajun – Eccentric and Controversial; Authentic and Effective

James Carville

James Carville

Carville, Louisiana is located in Iberville Parish just south of Baton Rouge.  The town was given its name in the late 1800’s in honor of its postmaster. It is home to the National Hansen’s Disease Museum – located at the site of a former sugar plantation


Friday's Fearless Brand

One Man’s Dream is Shaping A Country’s Future

Patrick Awuah

Patrick Awuah

He was born in Accra, Ghana in 1965 and raised in that country’s chaos of the sixties and seventies. Ghana was under the rule of a military dictatorship whose policies made life difficult, to say the least. Finding food was a daily challenge


Friday's Fearless Brand

What You Do Doesn’t Always Define Who You Are

Hugh Jackman

Hugh Jackman

His family left England in 1967, moving to Australia as part of that country’s “populate or perish” initiative which offered financial incentives to immigrants. Born the next year, he was the youngest of five children but only the second to be Australian born.  The


Friday's Fearless Brand

Language, Gender nor a Hurricane Could Stop This Fearless Brand

Carmen Castillo

Carmen-Castillo

She was born on the Spanish island of Mallorca – the sixth of ten children. She first stood out because of her natural blonde hair – her family warmly referring to her as the ‘blonde sheep’ of the family.  The


Friday's Fearless Brand

Chuck Norris was a Fearless Brand Before There was Branding

Chuck Norris

Chuck Norris

By his own account, his childhood was average at best – but more accurately, it was mundane, if not downbeat. The oldest of three boys, he was born in Ryan, Oklahoma on March 12, 1940. His father – a truck


Friday's Fearless Brand

There’s Real Magic in Fearless Branding

mike and MIKE

Mike and Mike

About the only thing the two boys had in common was the same first name. One was born into a Catholic family in 1962 in Cleveland, Ohio. He grew up with the no-nonsense, hard working, blue-collar persona the city itself


Friday's Fearless Brand

Maverick in Thought – Shark in Business

Mark Cuban

Mark Cuban

People who have not been to Pittsburgh, PA might imagine it to be  a steel town – dirty with soot-filled skies. The image might be one which includes a town past its prime, comprised of a blue-collar population with a


Friday's Fearless Brand

Want to Build a Successful Brand? Treat People Right!

David Steward

David L Steward

Though he was born in Chicago, IL- the fifth of eight children – he was raised in the small town of Clinton, Missouri, his mother’s hometown. She had moved to Illinois in the 1940’s, however, because her family wanted her


Friday's Fearless Brand

Satire or Controversial? – Selective Perception and Branding

Archie Bunker

Archie Bunker

At first glance he was just one of countless blue collar workers living with his wife of 22 years in Queens, NY. It was the early 1970’s – a time of turmoil – anti-war protests, student unrest, civil rights activism- and a


Friday's Fearless Brand

Your Neighborhood Grocery Store – Authentically Quirky

Trader Joe's

Trader Joe's

With over 11,000 outlets, the Rexall Drug Company was the largest U.S. drug store franchise in 1958. The company accounted for 20% of all drug stores – each one owned by a local pharmacist. That business model had been successful since the company’s


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How to Ace Brand Building

Ace Hardware

Ace-hardware-logo

It is said that there is strength in numbers – in 1924, four Chicago businessmen put their faith and efforts into proving that adage. Four men – each of whom had established retail hardware stores – believed their business would


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Beyond NFL Football, Fame and Fortune Lies True Success

Jason Brown

Jason Brown

There are people who seem to be destined for one particular position in life – to fulfill a particular role or profession. Such was the case with a boy born in Henderson, North Carolina in May of 1983. Located near the


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Harness the Power of Authenticity!

Ellen DeGeneres

Ellen DeGeneres

Until the age of thirteen she had lived a quiet life with her parents and older brother in Metairie, La. – just outside of New Orleans.  The family – Christian Scientists – attended weekly services together. There, the signs on the wall


Friday's Fearless Brand

How to Reach the Pinnacle in Branding

Montblanc

Montblanc

On the surface, it may have appeared to be an unusual collaboration – a stationery shop manager, a banker and an engineer. Seemingly the only common bond was that they were all German – however, they shared a vision for


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How to Build a Brand with 140 Characters

Twitter

Twitter_logo_blue

Jack Dorsey is without a doubt the most acclaimed alumnus of Archbishop DuBourg High School in St. Louis – though he didn’t distinguish himself there. The fact that it took some time to achieve a bit of renown wasn’t due


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No Sweat Fearless Branding

Under Armour

Under Armour

Kevin was one of five brothers living in Kensington, Maryland where his mother was mayor and his father a successful land developer. One of his loves was football, playing for the Maplewood Maple Leafs youth team, Fork Union Military Academy and St.


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From Homeless to Living His Dream

Steve Harvey

Steve _Harvey

Essentially homeless for three years at the end of the 1980’s, he lived in his 1976 Ford Tempo. He was divorced, sending three quarters of his limited income to his ex-wife to support their two children. With an Igloo cooler for


Friday's Fearless Brand

Three Things Your Brand Can Learn From Mercedes-Benz

Mercedes Benz

Mercedes logo

What are the chances that someone’s vision comes to life and changes the world? What are the chances that two people with a similar vision each succeed in their pursuit of making it a reality? What are the chances that


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