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Fearless Branding – It’s All About the Results

Branding for Results

Fearless Branding -- Building Fearless Brands

Perhaps you’ve heard the question “What percentage of people who bought a 1/4 inch drill bit last year wanted one?” The answer? Zero. Every one of those buyers wanted a 1/4″ hole. The same can be said about branding. Very


Friday's Fearless Brand

From Dreamer to Judge – The Evolution of a Brand

Judge Judy

If there were one word to describe life in the United States after World War II it may be ‘boom’. There was an economic boom, a population boom and a boom in the  television industry. As life returned to normal,


Friday's Fearless Brand

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