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Fearless Branding – It’s All About the Results

Branding for Results

Fearless Branding -- Building Fearless Brands

Perhaps you’ve heard the question “What percentage of people who bought a 1/4 inch drill bit last year wanted one?” The answer? Zero. Every one of those buyers wanted a 1/4″ hole. The same can be said about branding. Very


Friday's Fearless Brand

Building Fearless Brands – With Plastic?

Legos

He was a master carpenter –  from Billund, Denmark- which is where he started his company in 1932. His focus wasn’t on building cabinets, furniture, buildings and the like – rather he produced ironing boards, stepladders and stools. However, his primary focus was


Friday's Fearless Brand

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