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Building a Brand in the Trenches

Burberry

Burberry - a Global Luxury Brand

When he apprenticed at a draper’s shop, he likely had no idea how that would shape his career – and his life. Yet selling fabric to clothiers did exactly that. In 1856, he opened his own outfitting business in Basingstoke,


Friday's Fearless Brand

Branding at Tiffany’s – How to Make Your Brand Sparkle

Tiffany & Co.

Charles and John opened their stationery and fancy goods emporium in lower Manhattan in 1837 with a unique approach. For one thing, all items were clearly marked with their price to discourage the haggling common in those days. Another policy


Friday's Fearless Brand

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