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How One Woman Overcame Personal Struggles to Impact Millions

Dr. Mary-Claire King

Dr. Mary-Claire King

Mary-Claire was born on February 27, 1946 to Harvey and Clarice King in Evanston, Illinois – a city just north of Chicago. She, younger brother Paul, a stepsister and a stepbrother all had a relatively average childhood. The most traumatic


Branding

Do the Work, Integrity Matters, Use Your Voice – Lessons from David Muir

David Muir

ABC News Anchor David Muir

As a high school senior, David chose to interview one of his teachers for his Public Speaking class project. The teacher, who’d recently fallen while horseback riding, was explaining that her injuries resulted in surgery to remove her spleen. Not


Friday's Fearless Brand Personal Branding

How Whitney Wolfe, the Queen Bee of Dating, Fosters Gender Equality

Whitney Wolfe

The daughter of a property manager and a stay-at-home mom, Whitney Wolfe enjoyed a happy, quiet childhood, growing up in Salt Lake City, Utah. When it was time for university, Whitney chose to attend Southern Methodist University (SMU) in Dallas, Texas, where


Friday's Fearless Brand Personal Branding

Fueled by Passion, Driven by Purpose, Ingrid Newkirk Crusades for Animal Rights

Ingrid Newkirk

Ingrid Newkirk - PETA founder

Ingrid spent the early years of her life in Great Britain – specifically, in the Orkney Islands and in Ware, Hertfordshire. When she was seven years of age, her family moved to New Delhi, India. The year was 1956 – eight


Friday's Fearless Brand Personal Branding

Three Keys to Willie Nelson’s Status as American Icon and Fearless Brand

Willie Nelson

Willie Nelson on stage

When looking for the definition of a fearless brand, one need look no further than American icon, Willie Nelson, one of the most recognizable faces, voices, and talents in all of music. There are thousands of performers in the music


Friday's Fearless Brand Personal Branding

Dalai Lama by Birth – Fearless Brand by Action

Dalai Lama

the Dalai Lama

A critical element of a fearless brand is having clarity of purpose. For many, our purpose comes clear later in life – for others, it occurs at a relatively early age. That said, it’s almost inconceivable that someone could know


Friday's Fearless Brand Personal Branding

What Harvard Teaches – About Branding

Harvard University

Harvard University Shield

Having spent the majority of my professional life working in the field of marketing – specifically branding – I can say this without hesitation…the terms “brand” and “branding” are consistently misused, overused or completely misunderstood. This fact is one of


Company Branding Friday's Fearless Brand

Why Not Me? She’s More Special Than Special Needs

Isabella Springmühl

Isabella Springmuhl fashion designer

Guatemala is, in many ways, the hidden gem of Central America – sandwiched between Mexico to the north, Honduras and El Salvador to the south and Belize to the east. The Guatemalan people are friendly and hard-working. The country has a


Friday's Fearless Brand Personal Branding

Your Job is What You Do – Your Brand is Who You Are

Muhammad Ali

Muhammad Ali - GOAT

Often seemingly small, insignificant actions can have major impact – sometimes they can even affect the entire world. One such instance occurred in Louisville, Kentucky in 1954. Someone stole a twelve-year-old boy’s bicycle. No one knows who it was –


Friday's Fearless Brand Personal Branding

How One Woman Shattered Paradigms of Gender, Dying and Grieving

Elisabeth Kubler-Ross

Elisabeth Kubler-Ross

Death was a distinct possibility for Elisabeth from her very first breath. Born in Switzerland in July of 1926, she was the oldest of three sisters. The triplets were born minutes apart from each other and each girl weighed only


Friday's Fearless Brand Personal Branding

Purpose, Leadership and Security – Your Why is Just the Start

Simon Sinek

Simon Sinek Start with Why

It’s hard to tell how one’s childhood experiences will impact their life. By example, some children whose families move a lot during their childhood feel enriched by the experience. Others feel a sense of detachment, of not having roots. Simon


Friday's Fearless Brand Personal Branding

Take Heart – You Don’t Need to Wrestle With Success

Coach Dan Gable

Dan Gable

Danny was born on October 25, 1948 in Waterloo, Iowa. His father, Mack, was a real estate salesman – his mother, Katie, was a homemaker. The family lived a modest, yet very satisfying lifestyle. For his part, Danny put a


Friday's Fearless Brand Personal Branding

Surrender Is Often the Key to Success

Alcoholics Anonymous

The Big Book of Alcoholics Anonymous

Bob Smith was born in St. Johnsbury, Vermont in 1879. Bill Wilson was born sixteen years later on November 26, less than 100 miles away, in East Dorset, Vermont. That distance, their difference in age and each pursuing different career paths


Company Branding Friday's Fearless Brand

Thoughts Become Things – (Some Assembly Required)

Mike Dooley

Mike Dooley, TUT

The decade of the 1960’s was a dynamic time in the U.S. The decade began with President Kennedy announcing his “New Frontier” domestic policy. Kennedy was assassinated and followed by Lyndon Johnson whose vision was to create “The Great Society”.


Friday's Fearless Brand Personal Branding

For TOMS Success Has Been a Shoo-In

TOMS

Toms Shoes

Blake Mycoskie had earned a partial scholarship to play tennis for Southern Methodist University (SMU) in Dallas, Texas. There, he double majored in Philosophy and Business. After leaving school, he started his first business – EZ Laundry – providing the first on-campus dry cleaning


Friday's Fearless Brand

How Jo Malone Has Smelled the Sweet Scent of Success – Twice

Jo Malone

Jo Malone - Jo Loves

Joanne was born in 1963 and grew up in a council house in Kent, England. Her father, Peter, was a painter – her mother, Elaine, was a beautician. As a child, school was difficult for her as she was severely dyslexic.


Friday's Fearless Brand Personal Branding

Building a Brand? Bob Chapman Knows That Everybody Matters

Bob Chapman and Barry-Wehmiller

Robert 'Bob' Chapman

Craft brewing is considered a modern-day phenomenon, yet in reality, small, independent breweries were the foundation of the beer industry. Nowhere in America was this truer than in St. Louis, Missouri. That’s why, in 1885, Thomas J. Barry and his


Friday's Fearless Brand Personal Branding

How Mark LeBlanc Built a Brand to Grow Your Business

Mark LeBlanc

Mark LeBlanc the Small Business Guy

Some boys who are born on St. Patrick’s Day – March 17th – are named Pat. In 1961 – in Minneapolis, Minnesota – a boy born on the ‘grand day’ was named Mark. Insignificant to some – bewildering to others,


Friday's Fearless Brand Personal Branding

sweetgreen – It’s All About the Sweet Life and a Sweet Brand

sweetgreen

sweetgreen - bringing healthy to fast food

Georgetown University is located in the heart of the nation’s capital – Washington D.C. It is the oldest Jesuit university in the United States and at its very core is the commitment to challenge students to engage in the world


Friday's Fearless Brand

A Recipe for Happiness and Success

"Carl Casper" - the Chef

His talent was seemingly unlimited. He had burst on the scene with the promise of being one of the best ever. He had an imagination which paired foods and seasonings never before seen – or tasted.  He had a flair for creating


Friday's Fearless Brand

Writing About Writing – Why I Write

Two weeks ago I received an email from friend and fellow certified Go-Giver speaker and coach, Linda Ryan. It was an offer to participate in something called a Writer’s Blog Hop. I had never heard of the concept but told


Branding

Powerful Branding in 3 Words

Your brand is your most valuable asset and needs to be treated as such. If you don’t manage your own brand, someone else will. Needless to say, not everyone has your best interests in mind and those that do may


Branding

Leave the card counting in Vegas…

The movie ’21’ is the fact-based story about six MIT students who were trained to become experts in card counting and subsequently took Vegas casinos for millions in winnings. It was a very entertaining movie with a great cast that


Branding

Branding by the P’s

I was recently asked to contribute my thoughts to an article on re-branding being written by a local chamber of commerce. I was flattered and began to ask for more details. The chamber’s marketing director said, “I hope it’s OK


Branding

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