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Mary Barra – Transforming General Motors Through Powerful Leadership

Mary Barra

Mary Barra CEO GM

Some people, so it seems, are born to follow a specific path – to fulfill a purpose. Mary Makela may just be such a person. She was born into a hard-working blue-collar family in Waterford, Michigan on Christmas Eve 1961.


Friday's Fearless Brand Personal Branding

No Matter How You Slice It – Giving Value Builds Business

John Ruhlin

John Ruhlin Giftology

Growing up on a farm can teach invaluable lessons. John learned this was true while living on his 50-acre family farm outside of Canton, Ohio. One of five children, his step-father worked treating waste water while his mother worked full-time


Friday's Fearless Brand Personal Branding

A Peek Behind the Curtain of One Lucky Bastard

Joe Buck

Joe Buck Sportscaster

Avid baseball fans dream of going to their favorite Major League team’s spring training. Very few of them are born there. That is literally Joe’s story. He was born on April 25, 1969 in St. Petersburg, Florida – the spring training


Friday's Fearless Brand Personal Branding

Wow – That Was a Close Shave!

Harry's Shave Club

Harry's Razors

Andy Katz-Mayfield earned an MBA from the Stanford Graduate School of Business in 2011. Jeff Raider graduated from the Wharton School of Business in 2010. They first met as interns at Bain and Company – the beginning of a very


Company Branding Friday's Fearless Brand

In-N-Out Burgers – Serving Great Food and Five Branding Essentials

In-N-Out Burgers

In-N-Out

Two hamburger restaurants opened in 1948 within 45 miles of each other in the Greater Los Angeles area. Both were family-owned and operated, one by two brothers, the other by a husband and wife team – Harry and Esther. The


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Add Some Spice to Your Brand – The TABASCO Way

TABASCO

tabasco

During America’s Civil War, Louisiana was a part of the Confederate States of America, known simply as the Confederacy. It came as no surprise then that Union General Nathaniel Banks led a force from the Gulf of Mexico up Bayou


Company Branding Friday's Fearless Brand

When It Comes to Branding – You Don’t Know Jack

Jack Daniel's

Jack Daniels Tennessee Whiskey

Jasper was born on a farm in Moore County, Tennessee – one of Calaway and Lucinda Daniel’s 12 children. Exactly when that birth occurred is not known for certain – but the consensus is September, 1850. The hard times his family endured were made


Company Branding Friday's Fearless Brand

A Tradition Like No Other – The Masters

The Masters

Masters Golf

When a Miami real estate speculator bought the land just outside of Augusta, Georgia from Fruitland Nurseries, his vision was to build a resort which would cater to the wealthy. However, the Great Miami Hurricane of 1926 destroyed much of


Company Branding Friday's Fearless Brand

Fearless Branding – It’s All About the Results

Branding for Results

Fearless Branding -- Building Fearless Brands

Perhaps you’ve heard the question “What percentage of people who bought a 1/4 inch drill bit last year wanted one?” The answer? Zero. Every one of those buyers wanted a 1/4″ hole. The same can be said about branding. Very


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The Hat That Branded the West

the Stetson®

Stetson Boss of the Prairie

The American West of the 1800’s was a land filled with promise – not just of hope and great opportunity – but also the promise of diverse dangers and hard living.  For one young man in his twenties, John –


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How to Reach the Pinnacle in Branding

Montblanc

Montblanc

On the surface, it may have appeared to be an unusual collaboration – a stationery shop manager, a banker and an engineer. Seemingly the only common bond was that they were all German – however, they shared a vision for


Friday's Fearless Brand

No Sweat Fearless Branding

Under Armour

Under Armour

Kevin was one of five brothers living in Kensington, Maryland where his mother was mayor and his father a successful land developer. One of his loves was football, playing for the Maplewood Maple Leafs youth team, Fork Union Military Academy and St.


Friday's Fearless Brand

Three Things Your Brand Can Learn From Mercedes-Benz

Mercedes Benz

Mercedes logo

What are the chances that someone’s vision comes to life and changes the world? What are the chances that two people with a similar vision each succeed in their pursuit of making it a reality? What are the chances that


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Make Your Brand a Companion for Life

Victorinox Swiss Army

Swiss Army Victorinox

At the age of 24, Karl Elsener opened a cutlery store in the small town of Ibach, Switzerland with the help of his mother – it was 1884. He made and sold quality knives and surgical tools. Competing with other


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How to Brew a Successful Brand

Starbucks

SBX_Siren_Master_k

The three had plenty in common beginning with their friendship. Each graduated from the University of San Francisco – one a history teacher, one a writer and one an English teacher. The three – Zev Siegel, Gordon Bowker and Jerry


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How to Create A Concrete Branding Experience

Ted Drewes

ted-drewes-frozen-custard-300x300

It’s a hot, humid summer night – a large bustling crowd surrounds the small white building on historic Route 66 in St. Louis. The building is illuminated – with its distinct dormers clearly visible in the dark of the night


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