Blog Archives

What Harvard Teaches – About Branding

Harvard University

Harvard University Shield

Having spent the majority of my professional life working in the field of marketing – specifically branding – I can say this without hesitation…the terms “brand” and “branding” are consistently misused, overused or completely misunderstood. This fact is one of


Company Branding Friday's Fearless Brand

Wow – That Was a Close Shave!

Harry's Shave Club

Harry's Razors

Andy Katz-Mayfield earned an MBA from the Stanford Graduate School of Business in 2011. Jeff Raider graduated from the Wharton School of Business in 2010. They first met as interns at Bain and Company – the beginning of a very


Company Branding Friday's Fearless Brand

How One Woman Shattered Paradigms of Gender, Dying and Grieving

Elisabeth Kubler-Ross

Elisabeth Kubler-Ross

Death was a distinct possibility for Elisabeth from her very first breath. Born in Switzerland in July of 1926, she was the oldest of three sisters. The triplets were born minutes apart from each other and each girl weighed only


Friday's Fearless Brand Personal Branding

Is Your Brand Fit Enough to be the Gold Standard?

Gold's Gym

Gold's Gym Fitness

The Santa Monica pier is an iconic attraction on the Pacific Island shore in Southern California, due west of Los Angeles. There are shops, restaurants, rides and terrific people watching. In the 1950’s, the pier became a place where ‘muscle


Company Branding Friday's Fearless Brand

Is Your Brand a Survivor?

Survivor

On March 13, 2000, sixteen Americans were taken to Tiga, a tiny Malaysian island in the South China Sea. It was a very eclectic group ranging in age from a 22 year old aspiring actress to a 72 year old


Friday's Fearless Brand

Pete Cashmore and Mashable – Changing the World

Pete Cashmore

Pete Cashmore of Mashable - Friday's Fearless Brand

As amazing as modern medicine is – there are times when routine procedures turn out to be anything but. Appendicitis is typically treated on an emergency basis, yet the operation boasts a extraordinarily high success rate. In the rare instances


Friday's Fearless Brand

The Hat That Branded the West

the Stetson®

The American West of the 1800’s was a land filled with promise – not just of hope and great opportunity – but also the promise of diverse dangers and hard living.  For one young man in his twenties, John –


Friday's Fearless Brand

How to Build a Brand with 140 Characters

Twitter

Jack Dorsey is without a doubt the most acclaimed alumnus of Archbishop DuBourg High School in St. Louis – though he didn’t distinguish himself there. The fact that it took some time to achieve a bit of renown wasn’t due


Friday's Fearless Brand

To Her It’s a Calling – Not a Career

Indra Nooyi

In October of 1955, a banker and his wife welcomed their baby girl into the world in Madras (now Chennai) southern India. At that time it was generally accepted that a girl would follow a certain path to marriage and motherhood. This


Friday's Fearless Brand

Make Your Brand a Companion for Life

Victorinox Swiss Army

At the age of 24, Karl Elsener opened a cutlery store in the small town of Ibach, Switzerland with the help of his mother – it was 1884. He made and sold quality knives and surgical tools. Competing with other


Friday's Fearless Brand

It’s a Cinderella Story!

Bill Murray

He was the middle child – number five out of nine.  As a youth, he enjoyed reading books about heroic figures in American history. Being born and raised in Chicago, there was an endless list of local heroes in the four major professional


Friday's Fearless Brand

Branding Hell or One Helluva Brand?

Gordon Ramsay

Lives are filled with changes and twists – his was no exception. Early in his life those changes were driven by his father. whose various occupations included welder, shopkeeper and swimming pool manager to name but a few. His various jobs


Friday's Fearless Brand

Building Fearless Brands – Assembly Required

IKEA

His career in sales began quite early – selling matches to neighbors when he was five years old. Later, he used his bicycle to expand his geography and diversified his line of products by becoming aware of his customer’s needs and


Friday's Fearless Brand

Branding – With Blood, Sweat & Tears

American Red Cross

From a very early age she had a drive to help others and to be productive. She helped the man hired to repaint the family home. At the age of ten she nursed her brother – who was severely injured


Friday's Fearless Brand

What do Aristotle, Superman and Baryshnikov Have in Common?

Shaquille O'Neal

While still but an infant – his father, who struggled with addiction, ended up going to prison for drug possession. When his biological father was released, he signed parental rights over to the boy’s stepfather – a sergeant in the


Friday's Fearless Brand

A Recipe for Happiness and Success

"Carl Casper" - the Chef

His talent was seemingly unlimited. He had burst on the scene with the promise of being one of the best ever. He had an imagination which paired foods and seasonings never before seen – or tasted.  He had a flair for creating


Friday's Fearless Brand

This is Truly Some Sweet Branding

Ben & Jerry's

They were born in Brooklyn – four days apart. That was March of 1951 but they didn’t know each other until they met twelve years later in seventh grade. They would forge a friendship that would last a lifetime. Fast forward fourteen years.


Friday's Fearless Brand

Think It. See It. Do It. Be a Hero.

GoPro

This ‘overnight success’ began as an idea over a decade ago. The concept was spawned from a desire to capture on film, the energy and excitement of one man’s passion. An avid surfer, he wanted photos to document the action


Friday's Fearless Brand

What Is a Fearless Brand?

Five Essential Elements

Helping people to understand  the power of  branding is at the core of my own brand – my value proposition – and I began writing my Friday’s Fearless Brand series to do exactly that.  In my opinion, any effective learning


Friday's Fearless Brand

Daniel Day-Lewis

He was a child vandal and later a thug. He was the white adopted son of Indians. He was wrongfully convicted of an IRA bombing. A gentleman lawyer, he was the heir to a prominent New York City family. He


Friday's Fearless Brand

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