Blog Archives

How to Brand Like a Virgin – the Results Are Amazing

Richard Branson

Sir Richard Branson

Richard was the first born of Edward and Eve Branson – born on July 18, 1950 in Blackheath, London. His father was a barrister, having followed his father, a judge at the High Court of Justice, into the legal realm.


Friday's Fearless Brand Personal Branding

The Wizardry of John Wooden – Coach, Teacher, Leader

John Wooden

Coach John Wooden

John was born in Hall, Indiana on October 14, 1910 – the second son of Joshua and Roxie Wooden. When he was 8, the family moved to a small farm near Centerton, Ind., a town which boasted a population of


Friday's Fearless Brand Personal Branding

Building a Brand? Bob Chapman Knows That Everybody Matters

Bob Chapman and Barry-Wehmiller

Robert 'Bob' Chapman

Craft brewing is considered a modern-day phenomenon, yet in reality, small, independent breweries were the foundation of the beer industry. Nowhere in America was this truer than in St. Louis, Missouri. That’s why, in 1885, Thomas J. Barry and his


Friday's Fearless Brand Personal Branding

Fearless Branding – It’s All About the Results

Branding for Results

Fearless Branding -- Building Fearless Brands

Perhaps you’ve heard the question “What percentage of people who bought a 1/4 inch drill bit last year wanted one?” The answer? Zero. Every one of those buyers wanted a 1/4″ hole. The same can be said about branding. Very


Friday's Fearless Brand

Freedom – Branding’s ‘Bill of Rights’

Freedom

This weekend, the United States of America celebrates its birthday – and 239 years of independence. What does that mean? According to Merriam-Webster, independence means “freedom from outside control or support : the state of being independent”. Freedom is the


Friday's Fearless Brand

A Story That Takes the (Snack) Cake

Twinkies

The Continental Baking Company – of Indianapolis, Indiana, introduced Hostess® Cupcakes back in 1919. Wrapped for on-the-go consumption, they were a big success so Continental expanded in 1926  the line of snacks under the Hostess® brand name. An item that became incredibly popular


Friday's Fearless Brand

How to Brew a Successful Brand

Starbucks

The three had plenty in common beginning with their friendship. Each graduated from the University of San Francisco – one a history teacher, one a writer and one an English teacher. The three – Zev Siegel, Gordon Bowker and Jerry


Friday's Fearless Brand

You Brand Like a Girl!

Anne Mulcahy

Born in Rockville Centre, NY in 1952 she was the only daughter in a family with four sons. That could have been daunting for her had it not been for her parents. They encouraged her to compete equally with her


Friday's Fearless Brand

How One Fearless Brand Drives Profits

Enterprise Rent-A-Car

He was a student at the Olin School of Business at Washington University in his hometown of St. Louis when it happened. Pearl Harbor. America was drawn into World War II. He enlisted in the Navy where he became a


Friday's Fearless Brand

It’s Good to Be King – of All Media

Howard Stern

It must have been cool that his father owned a recording studio in New York. It is also quite cool that he knew early in life what he wanted to do in the future. As a young boy he was able to


Friday's Fearless Brand

Ready, Set…Grow! – Your Value

Dondi Scumaci

She was born in Oregon, into a family of ranchers and farmers. Her parents had moved to the city to raise her, believing they were providing her with opportunities they had lacked having grown up on farms. Ironically, her desire


Friday's Fearless Brand

Branding is a Journey – Let’s Ride

Harley-Davidson

It was 1901 when they started to work on creating a motorized bicycle. The two friends were determined to integrate William’s motor design into a standard bike frame using Arthur’s machine shop connection. Two years later they had a finished


Friday's Fearless Brand

Will this Year’s Super Bowl Ads Score Big or Fall Flat?

Apple

It is the time of year when champions are crowned in the world of professional football. There’s the actual football game of course – but I am speaking of the commercials which air during the game. At $4,000,000.00 per :30


Friday's Fearless Brand

The United Arab Emirates

Imagine how adventurous one must be to start planning the celebration for their 5oth birthday years before turning 4o. Imagine being so bold as to openly invite the entire world to the party. Imagine the thrill of finding out one


Friday's Fearless Brand

Mariano Rivera

He was born the son of a fishing boat captain in Panama. His family lived in a very poor town – Puerto Caimito.  Growing up he and his friends played futbol (soccer) and baseball on the village’s field – the


Friday's Fearless Brand

‘Halloween’

On Halloween night in 1963 a six year old boy killed his sister with a kitchen knife. Fifteen years later that boy escaped from the psychiatric hospital he had been committed to and headed back to his hometown of Haddonfield,


Friday's Fearless Brand

The Go-Giver

“‘Does it make money?’ is not a bad question. It’s a great question. It is just a bad first question. It starts you off pointed in the wrong direction. The first question should be ‘Does it serve? Does it add value to others?’ If the answer


Friday's Fearless Brand

4 Reasons To Make Resolutions The Write Way

The winner of the category ”single most broken items’ during the holidays is not toys, electronics or ornaments. Nope, it’s New Year’s resolutions. It is a known fact that 100% of us have broken resolutions in our life. OK, that’s


Branding

Don’t Negotiate With Yourself – My Secret to Avoiding Self-Conflict

When I first decided to become a consultant after having just left the corporate world I was eager for business. So eager, in fact, that I would pursue most any piece of business which crossed my path. I used an


Branding

You Too Can Chart Your Own Course to Success

Most Sunday mornings I spend having breakfast with a good friend of mine. Quite often he relates issues from his business life and then seeks my opinions and insights…which I’m more than happy to provide. Recently his topic was wondering


Branding

Sometimes the best thing to say is…NOTHING!

There have been times when I can ‘see’ the words as they come out of my mouth and I try desperately to snag them and put them back. Why? Because no sooner have I uttered them than I know I


Branding

Dancing Toast – A study in effective branding

In the midst of over hype, power selling and the seemingly never ceasing compulsion for some to push their message into others’ lives comes a nice little slice of….well….toast. Yes…toast. Well, actually dancing toast. Here is the bulk of an


Branding

A Lesson in Influence from Aesop…

I very much enjoy fiction and perhaps that explains, at least in part, why I’m drawn to business books such as “The Go-Giver”, “Getting Naked” and “Who Moved My Cheese?”. Lessons are often much more clear to me when presented


Branding

The Go-Giver Retreat – Even more nuggets…

Have you ever been to a conference touting terrific speakers? Have you ever gone home thinking that at least one of the speakers left you wanting more? I have. Actually, I have at every conference I’ve attended…until The Go-Giver Retreat


Branding

Powerful Branding in 3 Words

Your brand is your most valuable asset and needs to be treated as such. If you don’t manage your own brand, someone else will. Needless to say, not everyone has your best interests in mind and those that do may


Branding

Move the Flashlight – Getting Smarter vs. Older

Note: This retro post was my very first blog. I ran across it today and found that it still resonated with me. I no longer use the “Move the Flashlight”  blog name but the concept remains valid and relevant. I


Branding

Leave the card counting in Vegas…

The movie ’21’ is the fact-based story about six MIT students who were trained to become experts in card counting and subsequently took Vegas casinos for millions in winnings. It was a very entertaining movie with a great cast that


Branding

Branding by the P’s

I was recently asked to contribute my thoughts to an article on re-branding being written by a local chamber of commerce. I was flattered and began to ask for more details. The chamber’s marketing director said, “I hope it’s OK


Branding

Drill bits, your brand and you….

How many 1/4″ drill bits were sold in the United States last year? Anyone? Class? Beuhler? OK, I have no idea either. However, I’m fairly positive I know how many people wanted a 1/4″ drill bit. My answer is a


Branding

Get Branding Insights