Blog Archives

Amazon (and More)

In mid-August I purchased a small electronic gadget through At the time, I did not give much thought to what a fantastic buying experience it was. I found the product immediately using the search function, used one-click to check

Friday's Fearless Brand

Does Your Brand Measure Up?

First of all, I ask those of you who believe that your brand is your logo, your web site, your name or your slogan, to please take a few minutes and read a previous blog – Powerful Branding in Three


Personal brands do amazing companies make…

One question I’m often asked is “Should I focus on my personal brand or on my company brand?”. My answer is always an unequivocal YES! If your personal brand and your company brand are out of synch…if they are not


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