Blog Archives

No Matter How You Slice It – Giving Value Builds Business

John Ruhlin

John Ruhlin Giftology

Growing up on a farm can teach invaluable lessons. John learned this was true while living on his 50-acre family farm outside of Canton, Ohio. One of five children, his step-father worked treating waste water while his mother worked full-time


Friday's Fearless Brand Personal Branding

For TOMS Success Has Been a Shoo-In

TOMS

Toms Shoes

Blake Mycoskie had earned a partial scholarship to play tennis for Southern Methodist University (SMU) in Dallas, Texas. There, he double majored in Philosophy and Business. After leaving school, he started his first business – EZ Laundry – providing the first on-campus dry cleaning


Friday's Fearless Brand

She’s Bucking Boundaries and Building Brands

Kirsten Green

Kirsten Green

The University of California, Los Angeles (UCLA) boasts an enrollment of well over 40,000 students. It’s not a challenge to find co-eds who are bright, energetic, attractive and talented. Kirsten easily fit that profile. She graduated in 1993 with a


Friday's Fearless Brand

How to Build a Brand with 140 Characters

Twitter

Twitter_logo_blue

Jack Dorsey is without a doubt the most acclaimed alumnus of Archbishop DuBourg High School in St. Louis – though he didn’t distinguish himself there. The fact that it took some time to achieve a bit of renown wasn’t due


Friday's Fearless Brand

It’s “No Problem” to say “My Pleasure”

Elevate the Customer Experience

Great Harvest Bread Co.

Let me share some recent interactions I’ve had with various service providers… “Thanks for taking care of this issue.”  –  “No problem.” “Would you please bring us a child’s menu?”  –  “No problem.” “Will you see if you have this


General

How to Brew a Successful Brand

Starbucks

SBX_Siren_Master_k

The three had plenty in common beginning with their friendship. Each graduated from the University of San Francisco – one a history teacher, one a writer and one an English teacher. The three – Zev Siegel, Gordon Bowker and Jerry


Friday's Fearless Brand

Branding With Breadsticks – It’s All About Value

Breadsticks

The concept that ‘more is better’ seems to have permeated our culture. This is especially true in food service and restaurants as evidenced by larger servings, ‘all-you-can-eat’ specials and unlimited drink refills. The belief is that quantity is the secret


Branding

Building Fearless Brands – Assembly Required

IKEA

IKEA

His career in sales began quite early – selling matches to neighbors when he was five years old. Later, he used his bicycle to expand his geography and diversified his line of products by becoming aware of his customer’s needs and


Friday's Fearless Brand

How One Fearless Brand Drives Profits

Enterprise Rent-A-Car

Enterprise Rent--Car

He was a student at the Olin School of Business at Washington University in his hometown of St. Louis when it happened. Pearl Harbor. America was drawn into World War II. He enlisted in the Navy where he became a


Friday's Fearless Brand

Branding – With Blood, Sweat & Tears

American Red Cross

American Red Cross

From a very early age she had a drive to help others and to be productive. She helped the man hired to repaint the family home. At the age of ten she nursed her brother – who was severely injured


Friday's Fearless Brand

Is Your Brand Worth Spreading?

TED Talks

TEDTalksTop100

In 1949 George Orwell published a book which portrayed a world under the oppressive rule of a privileged party with a tyrannical leader known as “Big Brother”. Individualism and independent thinking were deemed criminal in the name of a ‘greater


Friday's Fearless Brand

How to Create A Concrete Branding Experience

Ted Drewes

ted-drewes-frozen-custard-300x300

It’s a hot, humid summer night – a large bustling crowd surrounds the small white building on historic Route 66 in St. Louis. The building is illuminated – with its distinct dormers clearly visible in the dark of the night


Friday's Fearless Brand

How to Make it The Year of Your Fearless Brand

Your 2014

bright-new-year-2014

A new year has begun filled with all of the promise and hope and plans of new beginnings each January 1st creates. In just two short days the new year has brought us any number of significant happenings. Storms are


Friday's Fearless Brand

What Is a Fearless Brand?

Five Essential Elements

Blogcollage

Helping people to understand  the power of  branding is at the core of my own brand – my value proposition – and I began writing my Friday’s Fearless Brand series to do exactly that.  In my opinion, any effective learning


Friday's Fearless Brand

Fred

Fred-the-Postal-Carrier

Can you imagine moving into a gorgeous new home, hearing a knock on the front door and hearing this from the man standing there? “Good Morning…I’m your postal carrier. I just stopped by to introduce myself – to welcome you


Friday's Fearless Brand

Daniel Day-Lewis

Daniel-Day-Lewis

He was a child vandal and later a thug. He was the white adopted son of Indians. He was wrongfully convicted of an IRA bombing. A gentleman lawyer, he was the heir to a prominent New York City family. He


Friday's Fearless Brand

Target

600px-Target_Corporation_logo

They are the fourth largest retailer in the United States and the second largest discount retailer. They are a part of the Standard & Poor’s 500 Index and rank thirty-sixth on Fortune 500. They rank twenty-second overall on both FORTUNE’s


Friday's Fearless Brand

Billy Graham

Billy-Graham

He celebrated his ninety-fifth birthday less than a week ago.  His lifetime audience over his career is estimated at over 2.2 billion people. Among the numerous awards and honors he has received are both the Presidential l Medal of Freedom


Friday's Fearless Brand

‘Halloween’

Halloween_cover

On Halloween night in 1963 a six year old boy killed his sister with a kitchen knife. Fifteen years later that boy escaped from the psychiatric hospital he had been committed to and headed back to his hometown of Haddonfield,


Friday's Fearless Brand

ELMO

Elmo-2-250x250

He is an international star. His fans span three generations – at least. His image has generated millions of dollars in sales and profit. He has his own song. Heck, he has his own world! It is not all of his fame


Friday's Fearless Brand

Bruce Clithero

Bruce-sm

In the past two weeks Friday’s Fearless Brands have both been well known and delivered far reaching impact.  ‘Madiba’ – Nelson Mandela – united a sorely divided country. His efforts reached well beyond geographic boundaries and touched the entire world.


Friday's Fearless Brand

David Ellis

David

Meet David John Ellis, Jr. this Friday’s Fearless Brand. What’s that you say? Yes, he’s my brother. No, he is not famous. Nor is he powerful. He’s certainly not incredibly wealthy – by monetary standards. Have I resorted to nepotism


Friday's Fearless Brand

The Go-Giver Retreat – Sharing the wealth…

TGGR-speakers

Spending five days in West Palm Beach, Florida in April was something I was really looking forward to.  Sunshine, beaches, great restaurants and a relaxed attitude all sounded terrific and hey, I deserved all of that! 🙂 Add to that


Branding

Drill bits, your brand and you….

How many 1/4″ drill bits were sold in the United States last year? Anyone? Class? Beuhler? OK, I have no idea either. However, I’m fairly positive I know how many people wanted a 1/4″ drill bit. My answer is a


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