Blog Archives

Amazon (and More)

Amazon-logo

In mid-August I purchased a small electronic gadget through Amazon.com. At the time, I did not give much thought to what a fantastic buying experience it was. I found the product immediately using the search function, used one-click to check


Friday's Fearless Brand

Does Your Brand Measure Up?

Elephant-tiger

First of all, I ask those of you who believe that your brand is your logo, your web site, your name or your slogan, to please take a few minutes and read a previous blog – Powerful Branding in Three


Branding

Dancing Toast – A study in effective branding

Zappos-toast

In the midst of over hype, power selling and the seemingly never ceasing compulsion for some to push their message into others’ lives comes a nice little slice of….well….toast. Yes…toast. Well, actually dancing toast. Here is the bulk of an


Branding

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