As a coach and speaker – a branding guy – I guide people in the discovery of their dreams and in creating the successful life they desire. Together we find their clarity of purpose – their why. Building fearless brands is what I do.
I’m often asked ‘what is a fearless brand?’ Let’s start with ‘what is a brand? ‘
- Your brand is your unique value proposition
- Your brand is your promise to the public
- Your brand is your reputation
- Your brand is the intangible total of all of your attributes
- Your brand -put simply – is your greatest asset
Now – ‘what is a fearless brand?’ A fearless brand has complete brand clarity and the resulting conviction which comes from this knowledge. Fearless brands exhibit several important qualities. Here are a few –
On Fridays I will be featuring individuals that I find to be a fearless brand. I came up with quite a list while thinking about who to start with. As is often the case, the answer came to me when I was not even thinking of this blog series.
It starts with you.
With that I have a question for you. Do you believe that you personally are a fearless brand? Regardless of how you answered, I know that a fearless brand exists within you. I read a poem recently titled The Guy In The Glass. (note – if written today this may have been titled The Person in the Glass as it is definitely a gender neutral concept). This poem follows. I find it compelling, enlightening and a bit daunting. For most people, self-discovery and self-honesty can be that! So I invite you to read, reflect and I look forward to you responding with any comments or questions you may have.
The Guy in the Glass
When you get what you want in your struggle for self,
And the world makes you king for a day,
Then go to the mirror and look at yourself,
And see what that man has to say.
For it isn’t a man’s father, mother or wife,
Whose judgement upon him must pass,
The fellow whose verdict counts most in life,
Is the man staring back from the glass.
He’s the fellow to please, never mind all the rest,
For he’s with you clear to the end,
And you’ve passed your most dangerous, difficult test,
If the man in the glass is your friend.
You can fool the whole world down the pathway of years,
And get pats on the back as you pass,
But the final reward will be heartache and tears,
If you’ve cheated the man in the glass.
(c) Dale Wimbrow, Written in 1934
I found this to be a very powerful message! How cool would it be to see your closest friend every morning? How reassuring to know that you have been true to that ‘friend’? For me, this poem defines a ‘fearless brand’ perfectly.
Again, I believe there is a fearless brand in all of us. I hope you are motivated to pursue yours. If you are interested in doing so but are apprehensive about ‘going it alone’ then you may want to attend my next Building Your Fearless Brand** workshop. Whether or not you I see you there, I encourage you to pursue the successful life you dream of.
**NOTE: A year ago, when this blog was first published, there was a workshop scheduled. In this reprisal, the link now leads to the ‘Workshop’ page on this site.