Brand Self-Audit

  • Brand Value

    In this section, you will be evaluating the essence of your brand.
  • Strongly disagreeDisagreeNeutralAgreeStrongly agreeDoes Not Apply
    I know my core values (personal & company)
    Purpose drives my brand (personal & company)
    Passion fuels my brand
    Persistence is a brand value & commitment
    I understand my brand
    The public understands my brand
    My value proposition is clear to me
    My value proposition is clear to my customers
    I know how I differentiate from competition
    I know my strengths
    I know my weaknesses
    I’ve identified my opportunities
    I’ve identified my threats
    I understand my definition of ‘success’
    I have a clear understanding of who my customers/prospect are
    I understand what my brand message is/should be
    My employees understand what my brand message is and the role they play

  • The Five Pillars

    In this section, you will be evaluating the five essential areas that support a powerful brand.
  • Strongly disagreeDisagreeNeutralAgreeStrongly agreeDoes Not Apply
    I have a firm conviction of my vision
    I consider myself a good leader
    My team considers me a good leader
    My employees are motivated by my leadership
    My team considers themselves to be leaders
    Overall, leadership is where it should be
  • Strongly disagreeDisagreeNeutralAgreeStrongly agreeDoes Not Apply
    My behavior positively reinforces my brand
    My team’s behavior positively reinforces my brand
    My company ‘behavior’ is consistently positive
    I understand my employee’s behavioral styles
    Knowing their tendencies allows me to place them in the most suitable position
    We identify unacceptable behavior and take appropriate action
  • Strongly disagreeDisagreeNeutralAgreeStrongly agreeDoes Not Apply
    I have total understanding of how and where my brand is communicated
    I understand my key messaging
    Our messaging is clear to employees and the public
    Internal communication is effective
    External communication is effective
    Communication is at its most effective level
    People feel as though they are heard
    There is a defined path for upward communication
  • Strongly disagreeDisagreeNeutralAgreeStrongly agreeDoes Not Apply
    I consistently move people to take a desired action or achieve the stated goal
    I view influence as a function of ‘pull’ vs. ‘push’
    I have a broad network of connections
    My influence is built on the basis giving, of being ‘other focused’
  • Strongly disagreeDisagreeNeutralAgreeStrongly agreeDoes Not Apply
    Our team is ‘rowing in the same direction’
    In our team, trust is valued and widespread
    The team is comfortable with constructive conflict
    The entire team is committed
    Accountability is clear and effectively checked
    Through team, we achieve optimum results

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