I know my core values (personal & company) | | | | | | |
Purpose drives my brand (personal & company) | | | | | | |
Passion fuels my brand | | | | | | |
Persistence is a brand value & commitment | | | | | | |
I understand my brand | | | | | | |
The public understands my brand | | | | | | |
My value proposition is clear to me | | | | | | |
My value proposition is clear to my customers | | | | | | |
I know how I differentiate from competition | | | | | | |
I know my strengths | | | | | | |
I know my weaknesses | | | | | | |
I’ve identified my opportunities | | | | | | |
I’ve identified my threats | | | | | | |
I understand my definition of ‘success’ | | | | | | |
I have a clear understanding of who my customers/prospect are | | | | | | |
I understand what my brand message is/should be | | | | | | |
My employees understand what my brand message is and the role they play | | | | | | |