What’s the Point? is one of my favorite questions.

It has application to virtually any situation, topic, or circumstance. It’s especially relevant when it comes to Making Good Brands Better!

What’s the Point of your business?
What’s the Point of your efforts?
What’s the Point you’ve reached on your journey?
What’s the Point of branding?

Your brand is your most valuable asset. Here’s why…

What’s the Point you’re at currently?

To get where you want to go, you need to know where you are, how you got there, and what it will take to achieve your goal. That’s the point!


o   Where are you? (A)

o   What’s your goal? (B)

o   If you do nothing? (C)

o   How’d you get there? (D)

o   Actions for success (E)

Start your Brand Self-Audit Today.

No matter how good your brand is – it can get better!