Your brand is your most valuable asset and needs to be treated as such. If you don’t manage your own brand, someone else will. Needless to say, not everyone has your best interests in mind and those that do may…
I was recently asked to contribute my thoughts to an article on re-branding being written by a local chamber of commerce. I was flattered and began to ask for more details. The chamber’s marketing director said, “I hope it’s OK…