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Innovation and Exceptional Value Have Steelcase Sitting on Top of the World

Steelcase

Steelcase Furniture

Most cities have nicknames – many of them both famous and obvious. Detroit is the Motor City. Pittsburgh is the Steel City. New Orleans – The Big Easy. Of course, New York is the Big Apple and Las Vegas is


Company Branding Friday's Fearless Brand

A Global Adventurer’s Extraordinary Life as a Fearless Brand

Michael Dobbs-Higginson

Michael spent his youth exploring the bush country of Rhodesia – modern day Zimbabwe. He would spend days running barefoot, with his fox terrier, Toki,¬†under the watchful eye of Twalika, one of the family’s cattle herders. Indeed, watchful eyes were


Friday's Fearless Brand Personal Branding

Building a Brand in the Trenches

Burberry

Burberry - a Global Luxury Brand

When he apprenticed at a draper’s shop, he likely had no idea how that would shape his career – and his life. Yet selling fabric to clothiers did exactly that. In 1856, he opened his own outfitting business in Basingstoke,


Friday's Fearless Brand

Want to Build a Successful Brand? Treat People Right!

David Steward

Though he was born in Chicago, IL- the fifth of eight children – he was raised in the small town of Clinton, Missouri, his mother’s hometown. She had moved to Illinois in the 1940’s, however, because her family wanted her


Friday's Fearless Brand

Dancing Toast – A study in effective branding

In the midst of over hype, power selling and the seemingly never ceasing compulsion for some to push their message into others’ lives comes a nice little slice of….well….toast. Yes…toast. Well, actually dancing toast. Here is the bulk of an


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