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The Khan Academy – Teaching for Mastery – Branding for Mastery

Sal Khan

Sal Khan, Khan Academy

The son of immigrants, Salman ‘Sal’ Khan was born in Metairie, a suburb of New Orleans, Louisiana. His father was from Barasia, Bangladesh – his mother from West Bengal, India. Sal attended Grace King High School, whose diverse student body


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Innovation and Exceptional Value Have Steelcase Sitting on Top of the World

Steelcase

Steelcase Furniture

Most cities have nicknames – many of them both famous and obvious. Detroit is the Motor City. Pittsburgh is the Steel City. New Orleans – The Big Easy. Of course, New York is the Big Apple and Las Vegas is


Company Branding Friday's Fearless Brand

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Fair Oaks Farms

Fair Oaks Farm Dairy Adventure

About an hour’s drive south of Chicago, in Northern Indiana, lies one of the most surprisingly popular tourist attractions in America’s heartland. It’s not a theme park, not a sports venue, and it’s not replicated anywhere. This unique attraction is


Company Branding Friday's Fearless Brand

Vision, Innovation and Disruption have Netflix Streaming to Success

Netflix

Netflix.com

It’s said that necessity is the mother of invention. Perhaps so. Innovation, on the other hand, is born of any number of causes. Some would say the leading cause of innovation is vision. Others say it’s creativity. Many attribute innovations


Company Branding Friday's Fearless Brand

How About Those Cowboys! – America’s Team

Dallas Cowboys

No other state may be more football crazy than Texas – high school football dominates Friday nights and the college teams own Saturdays. However, there was a big void in the Texas sports scene heading into the 1960’s – there was no professional football


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