“Shifting one’s focus from getting to giving; in this case meaning constantly and consistently adding value to peoples’ lives, is not only a nice way to live life, but a very financially profitable way, as well. ” Bob Burg
The Go-Giver was created based on that simple premise. John David Mann and Bob Burg collaborated to write a book that reflects a mindset – a philosophy – shared and embraced by countless people…worldwide. That mindset spawned the book which in turn has created a very distinct and highly recognized brand. People both in business and not; people who have read the book and some who haven’t; people not just in the U.S. but worldwide. Not a bad result for a ‘little story about a powerful business idea’. A story whereby an ambitious, aggressive, up and coming, yet very frustrated young businessman named Joe learns some valuable life lessons that will transform his business.
The Go-Giver Retreat took place two weeks ago and by my unofficial count covered five countries from three continents.
Several came from Canada, notably my friend Doug Wagner with Sunwapta Solutions in Calgary, Alberta. I had the pleasure of having Doug as one of the participants in my Success Accelerator group (a free bonus to early registrants). He and his company are terrific examples of Go-Givers.
Pili Cuadrado was there from Santo Domingo, Dominican Republic. Jenny Ashton joined us from Down Under – Australia- while Tara Rogers came from Africa (UAE). These two ladies had a vibrant conversation at the first night tweetup discussing which of them had traveled the farthest. Based on travel time Tara had conceded the crown, at least until Jenny mentioned how nice it was to have time to visit friends at Venice Beach on her layover. With that, the title went to our friend from Dubai.
Why am I doing a travel review? Well, I’m not really. I’m just underscoring how far the Go-Giver community stretches…and yes, it is global. Putting other people’s interest first is both nice and profitable. The Five Laws of Stratospheric Success which are introduced in the book provide a simple yet effective road map to achieving this goal.
It shouldn’t be a surprise to anyone as to why the Go-Giver brand has grown. It meets my criteria for effective branding.
- Authentic – Everything about the Go-Giver is authentic and genuine, from the creators to the story to the people who embrace the philosophy.
- Unique – While many books share the philosophy, there is no match for Joe, Pindar and the Five Laws of the Go-Giver.
- Relevant – The essence of the brand is relevant to all who come across it, adding value to any person in any situation
- Compelling – Being nice, thinking of others AND making money? I call that compelling
- Consistent – The message is doesn’t waver across books, blogs, our coaches, Bob, John, sequels, interviews or The Go-Giver Retreat
If you haven’t read The Go-Giver, I strongly urge you to. If you have read the book, you might consider joining a Go-Giver Success Accelerator group from myself or any of our terrific coaches. Lastly, there’s the opportunity for you to become a Go-Giver coach yourself. The principles will enhance your business and your life regardless of the path you’re on.
Whether or not you pursue more insights and engagement with The Go-Giver, be sure to use it as one of the models for creating your own brand. If you build your brand on the same tenants and incorporate the principles the book outlines, you will totally enhance your own brand.