Blog Archives

Dreams of Science and the Science of Dreams

Dr. Hayat Sindi

Hayat Sindi

Dreams. We all have them. Some are discarded as wishful thinking. Others are wrecked by a litany of roadblocks- some real, many perceived. Then there are dreams that explode into reality – crashing through all obstacles – in spite of


Friday's Fearless Brand Personal Branding

Be Bold – They Typically Don’t Fire You on the First Day

Paul Polman

Paul Polman - Unilever

Paul is the second of six children, born and raised in Enschede, Netherlands – a town near the German-Dutch border. His parents had lived through the ravages of the Second World War and a by-product of that experience was the


Friday's Fearless Brand Personal Branding

Mary Barra – Transforming General Motors Through Powerful Leadership

Mary Barra

Mary Barra CEO GM

Some people, so it seems, are born to follow a specific path – to fulfill a purpose. Mary Makela may just be such a person. She was born into a hard-working blue-collar family in Waterford, Michigan on Christmas Eve 1961.


Friday's Fearless Brand Personal Branding

Where You Start Does Not Dictate Where You Finish

Ursula Burns

Ursula Burns - Xerox

Born in 1958, Ursula grew up in a housing project at the intersection of Baruch Dr. and Delancey St. on Manhattan’s Lower East Side. She and two siblings were raised by her single mother, a Panamanian immigrant. It was a


Friday's Fearless Brand Personal Branding

Why Not Me? She’s More Special Than Special Needs

Isabella Springmühl

Isabella Springmuhl fashion designer

Guatemala is, in many ways, the hidden gem of Central America – sandwiched between Mexico to the north, Honduras and El Salvador to the south and Belize to the east. The Guatemalan people are friendly and hard-working. The country has a


Friday's Fearless Brand Personal Branding

Your Job is What You Do – Your Brand is Who You Are

Muhammad Ali

Muhammad Ali - GOAT

Often seemingly small, insignificant actions can have major impact – sometimes they can even affect the entire world. One such instance occurred in Louisville, Kentucky in 1954. Someone stole a twelve-year-old boy’s bicycle. No one knows who it was –


Friday's Fearless Brand Personal Branding

Take Heart – You Don’t Need to Wrestle With Success

Coach Dan Gable

Dan Gable

Danny was born on October 25, 1948 in Waterloo, Iowa. His father, Mack, was a real estate salesman – his mother, Katie, was a homemaker. The family lived a modest, yet very satisfying lifestyle. For his part, Danny put a


Friday's Fearless Brand Personal Branding

In-N-Out Burgers – Serving Great Food and Five Branding Essentials

In-N-Out Burgers

In-N-Out

Two hamburger restaurants opened in 1948 within 45 miles of each other in the Greater Los Angeles area. Both were family-owned and operated, one by two brothers, the other by a husband and wife team – Harry and Esther. The


Company Branding Friday's Fearless Brand

The Food Babe Gives New Meaning to Food Fight!

Vani Hari - The Food Babe

Vani Hari-The Food Babe

Her parents immigrated to the United States from Punjab, India – settling in North Carolina. Vani was born in Charlotte on March 22, 1979. Her childhood was as normal as every other kid growing up in America in the 1980’s. That


Friday's Fearless Brand Personal Branding

How Amara Majeed Found the Courage to be Authentic

Amara Majeed

Amara Majeed Activist

Her parents had immigrated to Baltimore, Maryland from Sri Lanka. Formerly known as Ceylon, Sri Lanka is an island nation just south of India. Despite a civil war which raged for over 30 years, ending in 2009, the nation is


Friday's Fearless Brand Personal Branding

“Start where you are. Use what you have…” – Arthur Ashe

Arthur Ashe

Arthur Ashe, Athlete, Humanatarian, leader

Arthur’s story is one of maximizing great talent, succeeding in the face of obstacles, resolving to actively address unfair obstructions, extending generosity to those in need and accepting the toughest challenge life can give with quiet grace and dignity. He


Friday's Fearless Brand Personal Branding

Sara Blakely Put Her Butt on the Line to Build a Brand

Sara Blakely

Sara Blakely Spanx Founder

Born in 1971, she was raised in Clearwater, Florida. Her father would ask her and her brother the same question every night at the dinner table – “What did you fail at today?” One night she answered – “I tried


Friday's Fearless Brand

From Dreamer to Judge – The Evolution of a Brand

Judge Judy

Judge Judy Sheindlin

If there were one word to describe life in the United States after World War II it may be ‘boom’. There was an economic boom, a population boom and a boom in the  television industry. As life returned to normal,


Friday's Fearless Brand

Make Yours the World’s Greatest Brand

Og Mandino

Og Mandino - Author of The Greatest Salesman in the World

Life is filled with choices – some are easy to make, some are much more difficult – some have little significance, others will be life changing. Augustine faced a difficult choice – one that would definitely be life altering. He


Friday's Fearless Brand

Meet Malala – A Truly Fearless Advocate for Education

Malala Yousafzai

I Am Milala - Shot by the Taliban for pursuing an education

There are countless children who love school – who love to learn. Many are afforded that opportunity freely – with easy access to schools, highly motivated teachers and the latest text books. For others, there isn’t that same access to


Friday's Fearless Brand

Freedom – Branding’s ‘Bill of Rights’

Freedom

Soaring 2 Freedom

This weekend, the United States of America celebrates its birthday – and 239 years of independence. What does that mean? According to Merriam-Webster, independence means “freedom from outside control or support : the state of being independent”. Freedom is the


Friday's Fearless Brand

She’s Bucking Boundaries and Building Brands

Kirsten Green

Kirsten Green

The University of California, Los Angeles (UCLA) boasts an enrollment of well over 40,000 students. It’s not a challenge to find co-eds who are bright, energetic, attractive and talented. Kirsten easily fit that profile. She graduated in 1993 with a


Friday's Fearless Brand

How’s Your Vision? How One Man Achieves Dream Results

Joe Edwards

Joe Edwards

John Burroughs High School in St. Louis, MO., has had more than its fair share of highly successful and world famous graduates – Andy Taylor, founder and CEO of Enterprise Rent-a-Car; Grammy winning musician John Hartford; world-renowned  restaurateur Danny Meyer’ Pulitzer prize


Friday's Fearless Brand

The Red Sole is Truly Its Soul

Louboutin

Louboutin heels

Many would view his childhood as anything but normal. Not too many kids get expelled from school three times – before they reach age twelve – and most don’t leave home at the age of 12 1/2. For Christian, however, his youth


Friday's Fearless Brand

The Ragin’ Cajun – Eccentric and Controversial; Authentic and Effective

James Carville

James Carville

Carville, Louisiana is located in Iberville Parish just south of Baton Rouge.  The town was given its name in the late 1800’s in honor of its postmaster. It is home to the National Hansen’s Disease Museum – located at the site of a former sugar plantation


Friday's Fearless Brand

One Man’s Dream is Shaping A Country’s Future

Patrick Awuah

Patrick Awuah

He was born in Accra, Ghana in 1965 and raised in that country’s chaos of the sixties and seventies. Ghana was under the rule of a military dictatorship whose policies made life difficult, to say the least. Finding food was a daily challenge


Friday's Fearless Brand

Language, Gender nor a Hurricane Could Stop This Fearless Brand

Carmen Castillo

Carmen-Castillo

She was born on the Spanish island of Mallorca – the sixth of ten children. She first stood out because of her natural blonde hair – her family warmly referring to her as the ‘blonde sheep’ of the family.  The


Friday's Fearless Brand

Beyond NFL Football, Fame and Fortune Lies True Success

Jason Brown

Jason Brown

There are people who seem to be destined for one particular position in life – to fulfill a particular role or profession. Such was the case with a boy born in Henderson, North Carolina in May of 1983. Located near the


Friday's Fearless Brand

From Homeless to Living His Dream

Steve Harvey

Steve _Harvey

Essentially homeless for three years at the end of the 1980’s, he lived in his 1976 Ford Tempo. He was divorced, sending three quarters of his limited income to his ex-wife to support their two children. With an Igloo cooler for


Friday's Fearless Brand

You Brand Like a Girl!

Anne Mulcahy

anne-mulcahy

Born in Rockville Centre, NY in 1952 she was the only daughter in a family with four sons. That could have been daunting for her had it not been for her parents. They encouraged her to compete equally with her


Friday's Fearless Brand

Building Fearless Brands Creates Golden Results

Betty White

Betty White

She attended grade school at the Horace Mann School in Beverly Hills where she aspired to be a writer. With that in mind, she wrote the eighth grade graduation play and ended up starring in the lead role. It was


Friday's Fearless Brand

Finish Strong – Lessons From an American Hero

Louis "Louie" Zamperini

Louis "Louie" Zamperini

  Born to Italian immigrants, he grew up in Torrance, CA. There he and trouble become good friends. It’s not that he was a bad kid – you might get away with calling him curious. He began smoking at age


Friday's Fearless Brand

This is Truly Some Sweet Branding

Ben & Jerry's

ben-and-jerrys-cone

They were born in Brooklyn – four days apart. That was March of 1951 but they didn’t know each other until they met twelve years later in seventh grade. They would forge a friendship that would last a lifetime. Fast forward fourteen years.


Friday's Fearless Brand

Branding? Be All In – All the Time!

Eric Thomas - The Hip Hop Preacher

Eric Thomas - The Hip-Hop Preacher

In the 1970’s Detroit was booming – Motown, Smokey Robinson, the Jackson 5; Ford, GM, Chrysler all robust; Lions, Tigers, Red Wings and Pistons all vibrant sport franchises. Detroit was in a renaissance of sorts.  For one particular youngster life


Friday's Fearless Brand

Never Give Up – No White Flags – Team Gleason

Steve Gleason

Steve-Gleason-No-White-Flags-234x300

The city had been devastated – massive property damage, unthinkable financial losses, tragic loss of life – when Hurricane Katrina came calling in August of 2005 with her 175 MPH winds and following storm surge. Lives turned upside down. Homes and businesses


Friday's Fearless Brand

The Most Connected Man in America Loves You!

Peter Strople

Peter-Strople

Caring about – and for – others came very early and quite naturally for him. Born in Canada, he and his twin sister were given up for adoption when they were just  3 1/2. At the age of 6 their


Friday's Fearless Brand

Conviction, Perspective, Stovepipe Hats & Branding

Abraham Lincoln

Abraham_Lincoln_November_1863-243x300

He was born in Kentucky – a slave state – but made Illinois – a ‘free’ state – his home. Although he read the Bible daily he never belonged to an organized church. He did not have a law degree


Friday's Fearless Brand

A Fab Four of Branding Lessons From the ‘Fab Four’

The Beatles

The-Beatles-300x225

It was March 1957, in Liverpool, England, when a sixteen year old boy started a band and named it The Quarrymen. He befriended a fifteen year old guitarist and added him to the group. That member brought one of his


Friday's Fearless Brand

An American Success Story or a ‘Classless Thug’?

Richard Sherman

Richard Sherman

A dream of many an American youth is to play in the Super Bowl. Making that dream bigger is the idea of making the play that gives your team that opportunity. The odds against that dream becoming a reality are


Friday's Fearless Brand

Martin Luther King Jr.

king-nobel-peace-prize

The first time I was directly touched by him was as a youth at a party at a friend’s house. My buddy’s sister-in-law was there and her presence, maturity and beauty easily drew the attention of this teen-aged boy. What


Friday's Fearless Brand

What Is a Fearless Brand?

Five Essential Elements

Blogcollage

Helping people to understand  the power of  branding is at the core of my own brand – my value proposition – and I began writing my Friday’s Fearless Brand series to do exactly that.  In my opinion, any effective learning


Friday's Fearless Brand

Billy Graham

Billy-Graham

He celebrated his ninety-fifth birthday less than a week ago.  His lifetime audience over his career is estimated at over 2.2 billion people. Among the numerous awards and honors he has received are both the Presidential l Medal of Freedom


Friday's Fearless Brand

ELMO

Elmo-2-250x250

He is an international star. His fans span three generations – at least. His image has generated millions of dollars in sales and profit. He has his own song. Heck, he has his own world! It is not all of his fame


Friday's Fearless Brand

‘Madiba’

Nelson-Mandela-Madiba

He is affectionately called Tata (Father) by millions of South Africans and is known as the Father of the Rainbow Nation. He has received hundreds of awards and honors including the U.S. Presidential Medal of Freedom and the Soviet Order of Lenin.


Friday's Fearless Brand

‘The Nametag Guy’

Scott-Ginsberg1

As of today Scott Ginsberg – this Friday’s Fearless Brand –  has worn a nametag for 4,706 consecutive days. Yes, he wears a nametag every second of every day. There should be no question as to why he is known


Friday's Fearless Brand

FEAR

FEAR

You may find it ironic – but fear is fearless. Fear will impose itself in virtually any situation or place. Fear often shows up when it is least expected. Simply put, we all experience fear at some point. Those who say they


Friday's Fearless Brand

It Takes a Little Crazy to Make a Difference – Dafna Michaelson Jenet

Dafna Michaelson Jenet

Dafna-standing

Do you know someone who is always busy? The kind of person that actually makes you a bit tired just by hearing about all their activities and interests and such? If you do, this Friday’s Fearless Brand will remind you


Friday's Fearless Brand Personal Branding

‘Lefty’

Phil-Mickelson-test-250x250

The Claret Jug is his. He  just won The Open Championship by completing a stunning five under par fourth round. It is already being called a performance for the ages.  For that he won $2.1 million (61% of which will


Friday's Fearless Brand

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