How One Fearless Brand Drives Profits

Enterprise Rent-A-Car

He was a student at the Olin School of Business at Washington University in his hometown of St. Louis when it happened. Pearl Harbor. America was drawn into World War II. He enlisted in the Navy where he became a


It’s Good to Be King – of All Media

Howard Stern

It must have been cool that his father owned a recording studio in New York. It is also quite cool that he knew early in life what he wanted to do in the future. As a young boy he was able to


This Brand Is Just ‘SO Sharky’

Shark Week

It was right at dusk one summer evening in June of  1975 when Chrissie Watkins left a beach party on Amity Island to go skinny dipping. She wasn’t seen again until her remains were discovered on the beach. The medical


Is Your Brand Going Bananas?

Is your brand going bananas? It absolutely is. The critical question is this – What are you doing about it? Here’s what I mean. Think of your brand as a banana. It’s a fact of nature that bananas continue to ripen


Branding – With Blood, Sweat & Tears

American Red Cross

From a very early age she had a drive to help others and to be productive. She helped the man hired to repaint the family home. At the age of ten she nursed her brother – who was severely injured


Building Fearless Brands – With Plastic?

Legos

He was a master carpenter –  from Billund, Denmark- which is where he started his company in 1932. His focus wasn’t on building cabinets, furniture, buildings and the like – rather he produced ironing boards, stepladders and stools. However, his primary focus was


What do Aristotle, Superman and Baryshnikov Have in Common?

Shaquille O'Neal

While still but an infant – his father, who struggled with addiction, ended up going to prison for drug possession. When his biological father was released, he signed parental rights over to the boy’s stepfather – a sergeant in the


Finish Strong – Lessons From an American Hero

Louis "Louie" Zamperini

  Born to Italian immigrants, he grew up in Torrance, CA. There he and trouble become good friends. It’s not that he was a bad kid – you might get away with calling him curious. He began smoking at age


A Recipe for Happiness and Success

"Carl Casper" - the Chef

His talent was seemingly unlimited. He had burst on the scene with the promise of being one of the best ever. He had an imagination which paired foods and seasonings never before seen – or tasted.  He had a flair for creating


Ready, Set…Grow! – Your Value

Dondi Scumaci

She was born in Oregon, into a family of ranchers and farmers. Her parents had moved to the city to raise her, believing they were providing her with opportunities they had lacked having grown up on farms. Ironically, her desire


Branding is a Journey – Let’s Ride

Harley-Davidson

It was 1901 when they started to work on creating a motorized bicycle. The two friends were determined to integrate William’s motor design into a standard bike frame using Arthur’s machine shop connection. Two years later they had a finished


Branding at Tiffany’s – How to Make Your Brand Sparkle

Tiffany & Co.

Charles and John opened their stationery and fancy goods emporium in lower Manhattan in 1837 with a unique approach. For one thing, all items were clearly marked with their price to discourage the haggling common in those days. Another policy


This is Truly Some Sweet Branding

Ben & Jerry's

They were born in Brooklyn – four days apart. That was March of 1951 but they didn’t know each other until they met twelve years later in seventh grade. They would forge a friendship that would last a lifetime. Fast forward fourteen years.


Writing About Writing – Why I Write

Two weeks ago I received an email from friend and fellow certified Go-Giver speaker and coach, Linda Ryan. It was an offer to participate in something called a Writer’s Blog Hop. I had never heard of the concept but told


Is Your Brand Worth Spreading?

TED Talks

In 1949 George Orwell published a book which portrayed a world under the oppressive rule of a privileged party with a tyrannical leader known as “Big Brother”. Individualism and independent thinking were deemed criminal in the name of a ‘greater


Branding? Be All In – All the Time!

Eric Thomas - The Hip Hop Preacher

In the 1970’s Detroit was booming – Motown, Smokey Robinson, the Jackson 5; Ford, GM, Chrysler all robust; Lions, Tigers, Red Wings and Pistons all vibrant sport franchises. Detroit was in a renaissance of sorts.  For one particular youngster life


Building Your Brand? Be in the NO!

Go For No!

Richard was a young salesman in a men’s clothiers store. He knew his sales would have to improve. One day the district manager, a man named Harold, showed up for a store check. The salesman realized he had an opportunity


Think It. See It. Do It. Be a Hero.

GoPro

This ‘overnight success’ began as an idea over a decade ago. The concept was spawned from a desire to capture on film, the energy and excitement of one man’s passion. An avid surfer, he wanted photos to document the action


If You Can Dream It You Can Achieve It

Zig Ziglar

As a ten day old baby he was placed on his mother’s stomach by a doctor who told her that her boy was dead. That was in Coffee County, Alabama in November of 1926.  He was buried in McKinney, Texas,


How to Knock Your Company’s Brand Out of the Park

The St. Louis Cardinals

While they have been around since 1875, their first official season was 1882. They began as the Brown Stockings, became the Browns and for one year their moniker was the Perfectos – really. Between then and now they have achieved


Good Morning…This is Ken. Poolside. Cordless.

Kenny Williamson

Born in Charleston, West Virginia on April 7, 1928 he began to really learn about life – about himself – in his very early teens.  His first  job was running a paper route. As the ‘new kid’ he was given


Building Your Brand While Naked (OK – Wear Briefs)

The Naked Cowboy

New York City is nicknamed Gotham, the City That Never Sleeps, the Big Apple and the Empire City to mention just a few. When people think of New York City Broadway, Wall St., the Yankees, the Empire State building, 30


In Branding, Authenticity and Value Trump Glamour!

Ivory Soap

There is no debate that in 1878 one of the all-time most successful consumer products was launched by the Procter & Gamble Company (P&G) in Cleveland, Ohio. The story of how that product came to be varies, however. The official company version


Humility – A Not So Surprising Key to Success

John David Mann

The Musician. At the age of thirteen, in response to a request from his mother, he wrote his first serious musical composition. Not, as one might expect,  for his school pageant – but for a theatrical production of Aeschylus’ Prometheus Bound. His music was


Never Give Up – No White Flags – Team Gleason

Steve Gleason

The city had been devastated – massive property damage, unthinkable financial losses, tragic loss of life – when Hurricane Katrina came calling in August of 2005 with her 175 MPH winds and following storm surge. Lives turned upside down. Homes and businesses


Building An Emotional Connection ~ at 200 MPH

NASCAR

Their livelihood depended on the ability to outrun and outmaneuver federal tax agents and local law enforcement. Reputations were built on who was the best at doing that. It was the Prohibition years, moonshine was their product and cars were their


How to Create A Concrete Branding Experience

Ted Drewes

It’s a hot, humid summer night – a large bustling crowd surrounds the small white building on historic Route 66 in St. Louis. The building is illuminated – with its distinct dormers clearly visible in the dark of the night


The Most Connected Man in America Loves You!

Peter Strople

Caring about – and for – others came very early and quite naturally for him. Born in Canada, he and his twin sister were given up for adoption when they were just  3 1/2. At the age of 6 their


Conviction, Perspective, Stovepipe Hats & Branding

Abraham Lincoln

President Abraham Lincoln

He was born in Kentucky – a slave state – but made Illinois – a ‘free’ state – his home. Although he read the Bible daily he never belonged to an organized church. He did not have a law degree


A Fab Four of Branding Lessons From the ‘Fab Four’

The Beatles

It was March 1957, in Liverpool, England, when a sixteen year old boy started a band and named it The Quarrymen. He befriended a fifteen year old guitarist and added him to the group. That member brought one of his


Will this Year’s Super Bowl Ads Score Big or Fall Flat?

Apple

It is the time of year when champions are crowned in the world of professional football. There’s the actual football game of course – but I am speaking of the commercials which air during the game. At $4,000,000.00 per :30


An American Success Story or a ‘Classless Thug’?

Richard Sherman

A dream of many an American youth is to play in the Super Bowl. Making that dream bigger is the idea of making the play that gives your team that opportunity. The odds against that dream becoming a reality are


Passion and Conviction is Contagious – Dr. Martin Luther King Jr.

Dr. Martin Luther King Jr.

The first time I was directly touched by him was as a youth at a party at a friend’s house. My buddy’s sister-in-law was there and her presence, maturity and beauty easily drew the attention of this teen-aged boy. What


Eulogizing a Brand Whose Time Has Passed ….. Friday’s UN-Fearless Brand

The BCS

One of the greatest college football championship games was played on January 6th, 2014. The undisputed number one ranked Florida State Seminoles faced off with the undisputed number two team – the Auburn Tigers. Played in front of over 90,000


How to Make it The Year of Your Fearless Brand

Your 2014

A new year has begun filled with all of the promise and hope and plans of new beginnings each January 1st creates. In just two short days the new year has brought us any number of significant happenings. Storms are


What Is a Fearless Brand?

Five Essential Elements

Helping people to understand  the power of  branding is at the core of my own brand – my value proposition – and I began writing my Friday’s Fearless Brand series to do exactly that.  In my opinion, any effective learning


Fred

Can you imagine moving into a gorgeous new home, hearing a knock on the front door and hearing this from the man standing there? “Good Morning…I’m your postal carrier. I just stopped by to introduce myself – to welcome you


Daniel Day-Lewis

He was a child vandal and later a thug. He was the white adopted son of Indians. He was wrongfully convicted of an IRA bombing. A gentleman lawyer, he was the heir to a prominent New York City family. He


Enjoy Yourself – But Don’t Be ‘That Guy’ or ‘That Girl’ – 5 Keys to Managing Your Brand During the Holidays

“Did you hear that someone fell into the boss’ dinner table at the Holiday party? Who was That Guy?” “I cannot believe that someone would wear such an inappropriate outfit to work – holiday season or not! Who is That


The United Arab Emirates Turns 50 and Invites the World to Its Party

The United Arab Emirates

Imagine how adventurous one must be to start planning the celebration for their 5oth birthday years before turning 4o. Imagine being so bold as to openly invite the entire world to the party. Imagine the thrill of finding out one


Target

They are the fourth largest retailer in the United States and the second largest discount retailer. They are a part of the Standard & Poor’s 500 Index and rank thirty-sixth on Fortune 500. They rank twenty-second overall on both FORTUNE’s


John Fitzgerald Kennedy

On this day fifty years ago an announcement came over the public address system at Dowell Elementary School in El Paso, Texas. “President Kennedy has been shot. School is closing and the students are to be dismissed immediately.” As a


Billy Graham

He celebrated his ninety-fifth birthday less than a week ago.  His lifetime audience over his career is estimated at over 2.2 billion people. Among the numerous awards and honors he has received are both the Presidential l Medal of Freedom


Mariano Rivera

He was born the son of a fishing boat captain in Panama. His family lived in a very poor town – Puerto Caimito.  Growing up he and his friends played futbol (soccer) and baseball on the village’s field – the


‘Halloween’

On Halloween night in 1963 a six year old boy killed his sister with a kitchen knife. Fifteen years later that boy escaped from the psychiatric hospital he had been committed to and headed back to his hometown of Haddonfield,


Bob Burg

To many he is known as “Mr. Go-Giver”. Together with John David Mann, he co-authored The Go-Giver, an international best-selling book. In it, they put forth the premise that focusing on giving – vs getting – is a profitable way to live.


ELMO

He is an international star. His fans span three generations – at least. His image has generated millions of dollars in sales and profit. He has his own song. Heck, he has his own world! It is not all of his fame


Bruce Clithero

In the past two weeks Friday’s Fearless Brands have both been well known and delivered far reaching impact.  ‘Madiba’ – Nelson Mandela – united a sorely divided country. His efforts reached well beyond geographic boundaries and touched the entire world.


The Go-Giver

“‘Does it make money?’ is not a bad question. It’s a great question. It is just a bad first question. It starts you off pointed in the wrong direction. The first question should be ‘Does it serve? Does it add value to others?’ If the answer


Nelson Mandela – Activist, Statesman, Fighter for Social Justice, Leader, Icon

Nelson Mandela - Madiba

He is affectionately called Tata (Father) by millions of South Africans and is known as the Father of the Rainbow Nation. He has received hundreds of awards and honors including the U.S. Presidential Medal of Freedom and the Soviet Order of Lenin.


‘The Nametag Guy’

As of today Scott Ginsberg – this Friday’s Fearless Brand –  has worn a nametag for 4,706 consecutive days. Yes, he wears a nametag every second of every day. There should be no question as to why he is known


FEAR

You may find it ironic – but fear is fearless. Fear will impose itself in virtually any situation or place. Fear often shows up when it is least expected. Simply put, we all experience fear at some point. Those who say they


Amazon (and More)

In mid-August I purchased a small electronic gadget through Amazon.com. At the time, I did not give much thought to what a fantastic buying experience it was. I found the product immediately using the search function, used one-click to check


Friday’s Fearless Brand – Roni Chambers

This week the GO! Network in St. Louis was closed. A not-for-profit organization begun in 2008, GO! Network committed to teaching, mentoring, nurturing and supporting people who found themselves in career transition. There was clearly no shortage of members as


It Takes a Little Crazy to Make a Difference – Dafna Michaelson Jenet

Dafna Michaelson Jenet

Do you know someone who is always busy? The kind of person that actually makes you a bit tired just by hearing about all their activities and interests and such? If you do, this Friday’s Fearless Brand will remind you


David Ellis

Meet David John Ellis, Jr. this Friday’s Fearless Brand. What’s that you say? Yes, he’s my brother. No, he is not famous. Nor is he powerful. He’s certainly not incredibly wealthy – by monetary standards. Have I resorted to nepotism


The Best Brands Are Built on Emotional Connection – Guest Post by Libby Gill

I am truly excited to welcome the first person to guest post to my blog. It is a great pleasure for that guest to be the amazing Libby Gill. Libby is the CEO of a coaching and consulting firm, an


Libby Gill

I am not one who has ever had much interest in attending business conferences. I am also one of those people who virtually never wins anything in raffles, lotteries and the like. Imagine my surprise to find myself at the


‘the Donald’

Surprised? If so, you are not alone. I have already gotten that reaction from having mentioned this week’s subject to my ‘inner circle’ earlier in the week. Donald Trump is quite a polarizing figure. There are those that admire him


‘Lefty’

The Claret Jug is his. He  just won The Open Championship by completing a stunning five under par fourth round. It is already being called a performance for the ages.  For that he won $2.1 million (61% of which will


Rodriguez

Imagine this as a movie plot. A virtually unknown Mexican-American singer-songwriter from Detroit produces two albums in the early 1970’s which are complete commercial flops in the U.S. so he puts his energy into various labor jobs to support himself


It Starts With You

As a coach and  speaker – a branding guy – I guide people in the discovery of their dreams and in creating the successful life they desire. Together we find their clarity of purpose – their why.  Building fearless brands


Achieving Success or Five Steps (+1) to Paradise

Recently I was sitting on the veranda of a bungalow in Sri Lanka. I was taking in the scenery – beautiful greenery, flowers, the pool – all of the rustic serenity this retreat resort provided. Warm breezes carried the sounds


Five Key Factors For a Truly Authentic Brand

The first and most important plank of building a ‘Fearless Brand’ is to be authentic. This is true for any brand – your company, goods and/or services – but especially true for your personal brand. Your personal brand is ‘in


Dr. King Had a Dream – Do You?

The “I Have A Dream” speech from Martin Luther King Jr. is without a doubt one of the most powerful and impactful oratories in our country’s history. Dr. King was a man of passion, conviction and vision. It was his


Does Your Brand Measure Up?

First of all, I ask those of you who believe that your brand is your logo, your web site, your name or your slogan, to please take a few minutes and read a previous blog – Powerful Branding in Three


4 Reasons To Make Resolutions The Write Way

The winner of the category ”single most broken items’ during the holidays is not toys, electronics or ornaments. Nope, it’s New Year’s resolutions. It is a known fact that 100% of us have broken resolutions in our life. OK, that’s


One Marine’s 3 Keys To a Successful Team

There are any number of books on leadership and influence (a recent favorite is It’s Not About You) , team building, management and achieving objectives. I have shelves full of them and I’m certain many of you do as well.


Reduce Conflict – Add to your Gratitude List

The United States celebrates Thanksgiving tomorrow. It is one of my favorite holidays for any number of reasons including the three F’s – family, food and football! However, it is a day that can be so much more than that.


Don’t Negotiate With Yourself – My Secret to Avoiding Self-Conflict

When I first decided to become a consultant after having just left the corporate world I was eager for business. So eager, in fact, that I would pursue most any piece of business which crossed my path. I used an


You Too Can Chart Your Own Course to Success

Most Sunday mornings I spend having breakfast with a good friend of mine. Quite often he relates issues from his business life and then seeks my opinions and insights…which I’m more than happy to provide. Recently his topic was wondering


Sometimes the best thing to say is…NOTHING!

There have been times when I can ‘see’ the words as they come out of my mouth and I try desperately to snag them and put them back. Why? Because no sooner have I uttered them than I know I


Want to grow your business? STOP Networking!

Stop it. Stop networking. Really! Instead, I urge you to start building a network. What the heck is the difference? Aren’t they the same thing? Glad you asked. You are correct, the purpose of networking IS to build a network.


Dancing Toast – A study in effective branding

In the midst of over hype, power selling and the seemingly never ceasing compulsion for some to push their message into others’ lives comes a nice little slice of….well….toast. Yes…toast. Well, actually dancing toast. Here is the bulk of an


How’s Your Receptivity? 7 Pitfalls to Avoid

The Law of Receptivity might be the most challenging of The Go-Giver’s Five Laws of Stratospheric Success. This could be why the authors – Bob Burg and John David Mann – deemed this to be the fifth, and final law


A Lesson in Influence from Aesop…

I very much enjoy fiction and perhaps that explains, at least in part, why I’m drawn to business books such as “The Go-Giver”, “Getting Naked” and “Who Moved My Cheese?”. Lessons are often much more clear to me when presented


Personal brands do amazing companies make…

One question I’m often asked is “Should I focus on my personal brand or on my company brand?”. My answer is always an unequivocal YES! If your personal brand and your company brand are out of synch…if they are not


TGGR – From a philosophy to a brand…

“Shifting one’s focus from getting to giving; in this case meaning constantly and consistently adding value to peoples’ lives, is not only a nice way to live life, but a very financially profitable way, as well. ”  Bob Burg The


The Go-Giver Retreat – Even more nuggets…

Have you ever been to a conference touting terrific speakers? Have you ever gone home thinking that at least one of the speakers left you wanting more? I have. Actually, I have at every conference I’ve attended…until The Go-Giver Retreat


The Go-Giver Retreat – Sharing the wealth…

Spending five days in West Palm Beach, Florida in April was something I was really looking forward to.  Sunshine, beaches, great restaurants and a relaxed attitude all sounded terrific and hey, I deserved all of that! 🙂 Add to that


Powerful Branding in 3 Words

Your brand is your most valuable asset and needs to be treated as such. If you don’t manage your own brand, someone else will. Needless to say, not everyone has your best interests in mind and those that do may


Move the Flashlight – Getting Smarter vs. Older

Note: This retro post was my very first blog. I ran across it today and found that it still resonated with me. I no longer use the “Move the Flashlight”  blog name but the concept remains valid and relevant. I


Leave the card counting in Vegas…

The movie ’21’ is the fact-based story about six MIT students who were trained to become experts in card counting and subsequently took Vegas casinos for millions in winnings. It was a very entertaining movie with a great cast that


Success, Happiness and All That Jazz…

“Laisse les bon temps rouler!” If you’ve spent anytime in New Orleans you’ve heard this saying. Translation? “Let the good times roll!” South Louisiana is in my blood – literally. With a father born and raised in New Orleans and


Branding by the P’s

I was recently asked to contribute my thoughts to an article on re-branding being written by a local chamber of commerce. I was flattered and began to ask for more details. The chamber’s marketing director said, “I hope it’s OK


Drill bits, your brand and you….

How many 1/4″ drill bits were sold in the United States last year? Anyone? Class? Beuhler? OK, I have no idea either. However, I’m fairly positive I know how many people wanted a 1/4″ drill bit. My answer is a


Speaking…..

Speaking, branding, go-giver, clarity, seven cs of branding


About YOU….

You are the customer and it’s all about you. See how Bill Ellis can help you to optimize your brand.


Branding….

Branding is the platform for all services by Bill Ellis at Branding for Results


Coaching….

Coaching includes executive coaching, branding coaching, group coaching, Go-Giver coaching and workshops on branding, networking and finding clarity.


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